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Big Boy Leaves Power 106, Jumps Ship to iHeart's Return of 92.3 The Beat
- Thread starter jasonharper2013
- Start date
Signal.
How big a negative number do you want to hear?
U
Unregistered
Guest
Art Laboe is telling people posting on Hot 92.3's Facebook to follow him to San Diego's Magic 92.5.
Art Laboe will find a home for his "Killer Oldies" in L.A., depending on who will pick him up, plus he does have a online program that streams his music. BTW David is right, KDAY and KRTH are not the perfect fit for Laboe.
Online stream say Real 92.3 and say LA Hip Hop 'n' R&B
Last song as "Hot 92.3" was "End of The Road" by Boyz II Men. First song as "Real 92.3" was "Only" by Nicki Minaj.
So now we have a R&B/Hip-Hop in "Real 92.3" going after a Rhythmic in "Power 106." This battle is going to get interesting.
K
K.M. Richards
Guest
They are virtually non-existent in the San Fernando Valley and extremely weak in the San Gabriel Valley. Those areas have very high Hispanic population, which are Laboe's core audience.
He would not be happy, the audience would not be happy, and ultimately Meruelo would not be happy.
Being from the East Coast, does LA have a Classic Hip Hop?
Sort of. Class A FM KDAY has been in the format for a number of years, but it only covers about 1/3 of the market with a decent signal.
Why dont stations do stunting anymore when they flip? From jammin in the 90s to bein real.
Meanwhile, All Access is reporting that KQBT/Houston PD Mara Melendez has exited the station. They also mentioned that they will keep posting on where she'll land next. Stay tuned...
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Some stations do, but stunting such as playing a single song over and over, is much less effective now that radios do not manually tune across the dial whereby listeners might find a stunting station and become curious.
The trend in recent years has been to do things like run no commercials and jocks for the first month or so to establish the music image.
Another factor is that social media, texting and other very immediate communication methods generally allow a new station to achieve very fast awareness without stunting and, even, without traditional advertising.
It is always amazing how radio can take its (few) advantages in the marketplace and completely discount them. The first among these is always the fun and creativity.
If a station isn't going to run commercials for a month, why not stunt and build some excitement and anticipation right there on your own airwaves for a few days - make it interesting, use some creativity, make a big deal of it - in short, give people a reason to tune in and find out what is next. How "millennial" of them to take the view that social media will do all of the marketing and buzz building and all we have to do is spin the same records every 90 minutes to "establish the image".
Ha! And how "boomer" of you to think people's lives revolve around a radio station.
Keep in mind what may be "fun and creative" for you is "annoying and obnoxious" for someone else, especially fans of the previous format who are now screwed and upset.
As I said, any impact the stunting COULD have had was completely blown when Emmis sued Big Boy. The cat is out of the proverbial bag. No real surprise or anticipation any more.
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