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Blogger Rich Lieberman says KGO key numbers (women 25-54) were "STRONG"

xkxrx said:
"KGO had a terrific May and can only get better as the election nears."

http://richliebermanreport.blogspot.com/2020/05/kgo-radio-banked-on-2020-as-election.html

I'd like a second opinion...David E????
Click to expand...

First, "May" is not out. Subscribers have weeks 1 and 2 (week "two" came out today). Subscribers to an additional service can see what can be called very raw base numbers for weeks 3 and 4.

We are not supposed to discuss those "advance untabulated raw numbers" if we have them (nor, for that matter, should weeklies be used for promotion and sales).

The main thing is that in the first two weeks they were up a bit from everyone's horrible May, but well below pre-virus days.

In 25-54, their average for the first two weeks of May is less than half the AQH persons that they had in November.

They were up in 25-54 women in the first weeks of May, but nearly nothing doubled is still nearly nothing. Men were significantly off.

I suspect that Liberman is looking at share and getting inside data. He should be looking at AQH persons,where the station has been no higher in 25-54 persons than 26th in the last 10 books, and is on the low side going into May. Share is irrelevant if the persons using radio has changed significantly from the norm... which it has.

Half of a doughnut is different in size than half of a pie even though both are 50% of the whole thing. Today we have (albeit recovering) a doughnut sized audience.
 
Thanks David. It didn't make sense to me what Lieberman was posting considering the drop in listeners being discussed throughout all the different forums.
 
Huh what is Rich trying to say here??

as we have said everytime the Bay Area ratings come out KQED-FM is currently the biggest News/talk station in the market.
 
onairb2014 said:
Rich is 'for entertainment purposes only.'
Click to expand...

The problem with very low ratings is that they are subject to wobble that can reduce shares by half or double them without being outside the margin of error.

If they had just one listener and got one more, they are up 100%.
 
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