The broadcast news industry is sure to look very different on the other side of COVID-19, and Bloomberg believes the most thriving news groups in that near future will be the ones in the process of leaning more heavily on OTT delivery — if not at the forefront of it.
“We already knew that we were headed toward an inflection point before the pandemic,” said Jean Ellen Cowgill, global head of digital strategy and business development, Bloomberg Media and GM of Bloomberg QuickTake, which launched in partnership with Twitter in 2017 and has since expanded to multiplatform delivery. It will launch as an OTT channel in November.
