Bob Barker: Drew Carey Not As "Exciting" As He Was On "TPIR"

[imhomerjay]

You'd have to have compelling, concrete measurement of who's watching in those locations, and for now, that's little more than anecdotal. Find us an advertiser willing to spend their precious budget on "but my gym has a TV and sometimes it's on when I'm on the treadmill."

Obviously, there is a larger block of older (retired in some fashion) viewers in daytime, but getting beyond the stereotypes, the fact is there are also millions upon millions of non-seniors. (Case in point, ABC's The View found them.)

If Price can't get past the direct response (Scooter Store, Colonial Penn) ads, they'll eventually find themselves on the wrong end of CBS's axe. Being cheaper and doing better than ATWT and GL meant they didn't have the big bullseye on their back, but sooner or later, that time will come.

 

[azumanga]

If Price can't get past the direct response (Scooter Store, Colonial Penn) ads, they'll eventually find themselves on the wrong end of CBS's axe. Being cheaper and doing better than ATWT and GL meant they didn't have the big bullseye on their back, but sooner or later, that time will come.

I find it puzzling that there are alot of college students on that show, yet many of the ads are not only direct response, but focused on senior citizens (including Wilfred Brimley's "diabeetus" ads).

 

[DToTheJ]

Find us an advertiser willing to spend their precious budget on "but my gym has a TV and sometimes it's on when I'm on the treadmill."

And if such an advertiser is found, then there is indeed a market for advertising during E/I programs like "Teen Kids News"... But I digress...

Back to "TPIR," though: CBS has another program whose advertisers are primarily prescription medications - and ABC and NBC has a similar program, as well: the nightly news.

 

[imhomerjay]

I find it puzzling that there are alot of college students on that show, yet many of the ads are not only direct response, but focused on senior citizens (including Wilfred Brimley's "diabeetus" ads).

Dorms don't count?

More seriously, it goes back to the measurement issue. Just because there are stories about kids watching at college, it's not at all quantifiable. And until it is in something that passes for a valid way, all factors considered, it doesn't matter how many of them kill some time on college breaks by going to a Price is Right taping.

Back to "TPIR," though: CBS has another program whose advertisers are primarily prescription medications - and ABC and NBC has a similar program, as well: the nightly news.

Price would be lucky if it was the same mix of advertisers, compared to Colonial Penn et al. The evening news has well-known and oft-discussed issues, but compared to Price, the demos are better in terms of being more affluent, and the audience is larger. Those factors alone make a world of difference.

 

[mjlarochelle]

When Bob retired, I could have sworn he said he gave one piece of advice to Drew: "Host the show the way you want to do it." So that is exactly what Drew has done. Now Bob wants to criticize him? Bad move on his part (and this comes from a pretty big Barker fan).

I also agree with KeithE4 about the younger audience aspect. This show will never have a younger audience if it stays in daytime. The only way to bring in a new crowd is by moving it to primetime or syndication - and incorporating some kind of texting element to it.

I don't think everything that targets younger audiences needs to have a texting element to it. That can easily come off as trying too hard.

 

[FreddyE1977]

Find us an advertiser willing to spend their precious budget on "but my gym has a TV and sometimes it's on when I'm on the treadmill."

And if such an advertiser is found, then there is indeed a market for advertising during E/I programs like "Teen Kids News"... But I digress...

Back to "TPIR," though: CBS has another program whose advertisers are primarily prescription medications - and ABC and NBC has a similar program, as well: the nightly news.

Interesting that TPIR is still popular with the college crowd. One of the reasons that soaps are in trouble is that college students, traditionally a reliable part of their audience, have dropped out of TV and are largely entertaining themselves via the web and mobile devices. I guess the chance to win money or a free car will always have universal appeal.

 

[imhomerjay]

Technically there could be a difference between being popular and being something to do when taking a road trip (or killing a day for more local types) in Hollywood.

 

[Mark Giardina]

I saw the video and normally people in show business walk away or just avoid these 'ambush interviews.' However Bob Barker was enough of a gentleman to take a few minutes and provide his opinion to the question how Drew Carey is handling The Price is Right.

Barker, while having the right to voice his opinion, hosted the show his way and now Carey is hosting it his way.

The big question, I think, is how long with TPIR remain on the air? More and more networks are opting out of live shows because of the cost factor (Look at the demise of the soaps as an example) and replacing them with either reality shows, or especially mornings, programs featuring Judges. ( It seems there are more judges on TV than in regular courtrooms anymore).

 

[formeraa]

I recently watched TPIR during a brief vacation. My thought was that Drew had improved considerably over last year. However, the show is generally beginning to feel very "dated" for some reason.

And yes, I am old enough to remember when "The NEW Price Is Right" started -- at the time it was exciting with an active studio audience and the now-famous "Come on Down!!!". The whole show needs a total makeover -- maybe a "darker" set and updated games.

 

[Dighton Rockhead]

True....there may not be a whole lot of 'enegy'...'zip'...or...'pizzaz' to Drew Carey's delivery and demeanor.

But......I seem to remember that the same kind of low-key folksy style served the late Bill Cullen rather well.

Come to think of it......Wasn't Bill Cullen the host of the original ABC version of "TPIR" in the 1950's?

 

[bpatrick]

Cullen's version aired on NBC from 1956 to 1963, and
on ABC from 1963 to 1965. My understanding is that
the network change was done for much the same reason
as "Let's Make A Deal" five years later: NBC wanted to
drop the nighttime version, and ABC had room for it
(in "LMAD"'s case NBC refused to bring back the nighttime
show despite a very successful run in the summer of 1967).
As it turned out, "TPIR" lasted only one year in primetime
on ABC (its last nighttime broadcast, September 11, 1964,
came on the same night that "The Fight Of The Week" and
"Make That Spare" also exited) and two in daytime.

BTW, Don Pardo, Cullen's announcer on NBC, chose not to
move to ABC and thus give up his contract with the Peacock
Network. His replacement? Johnny Gilbert (I don't know if
he opened the show with "THIS...IS...THE PRICE IS RIGHT!")
Pardo went on to announce the Art Fleming version of "Jeopardy!"
from 1964-75; ironically, Gilbert got that job when Alex Trebek took
over as host and has been doing it ever since.

 

[Nate Wesley]

If Price can't get past the direct response (Scooter Store, Colonial Penn) ads, they'll eventually find themselves on the wrong end of CBS's axe. Being cheaper and doing better than ATWT and GL meant they didn't have the big bullseye on their back, but sooner or later, that time will come.

The soaps will continue to follow by the wayside before TPIR does.

http://tvbythenumbers.com/2010/02/1...-make-a-deal-post-ratings-gains-for-cbs/42453

http://tvbythenumbers.com/2010/06/1...spital-top-daytime-adults-18-49-ratings/53948

http://www.soapoperanetwork.com/soa...ytime-rank-in-adults-18-49-we-got-the-numbers

 

[gregg75]

Drew was a bad pick from the start. He can't be funny because he's always searching for the next script LINE. Mario Lopez COULD have done better.

 

[gregg75]

Drew was a poor choice to begin with. Mario Lopez COULD have done a better job.

 

[formeraa]

True....there may not be a whole lot of 'enegy'...'zip'...or...'pizzaz' to Drew Carey's delivery and demeanor.

But......I seem to remember that the same kind of low-key folksy style served the late Bill Cullen rather well.

Of course, game shows were less flashy back in the day. So were newscasts for that matter. IIRC, one of the huge appeals of Barket's TNPIR was the lights and the noise -- paired originally with Rayburn's MG 7x which had its own flashiness and wackiness.

 

[soundsandsports]

When Bob retired, I could have sworn he said he gave one piece of advice to Drew: "Host the show the way you want to do it." So that is exactly what Drew has done. Now Bob wants to criticize him? Bad move on his part (and this comes from a pretty big Barker fan).

I also agree with KeithE4 about the younger audience aspect. This show will never have a younger audience if it stays in daytime. The only way to bring in a new crowd is by moving it to primetime or syndication - and incorporating some kind of texting element to it.

I don't think everything that targets younger audiences needs to have a texting element to it. That can easily come off as trying too hard.

I have to agree with MJ here...look how well the "Phone Home Game" did!

 

[soundsandsports]

Drew was a poor choice to begin with. Mario Lopez COULD have done a better job.

Really Gregg? Come on man, you don't remember his stale "Masters of the Maze" gig on the pre-FOX or pre-ABC ran Family Channel?