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book full of friends or book full of listeners

S

smedge2006

Tribune Company's recent changes at WGN remind me of an argument between an opinionated talk host and a program director in the 1980's. The talk show host had apparently been generating complaints, and in this meeting, the program director held up the Arbitron ratings book and told the host he wanted "a book full of friends." The host replied that he thought the point of radio was to have "a book full of LISTENERS."

The ex-Jacorites at WGN seem to be using that as their mantra. But it's not 1983 anymore. Is a (Face)book of friends worth more than a book full of ticked-off listeners?
 
smedge2006 said:
Tribune Company's recent changes at WGN remind me of an argument between an opinionated talk host and a program director in the 1980's. The talk show host had apparently been generating complaints, and in this meeting, the program director held up the Arbitron ratings book and told the host he wanted "a book full of friends." The host replied that he thought the point of radio was to have "a book full of LISTENERS."

The ex-Jacorites at WGN seem to be using that as their mantra. But it's not 1983 anymore. Is a (Face)book of friends worth more than a book full of ticked-off listeners?
Click to expand...

How many spot buyers will increase their purchases as a result of FAcebook numbers, compared to how many will increase their purchases as a result of Arbitron numbers?
 
How are the TSL numbers for people who hate the host's guts? You always hear callers like that on most shows, but has anyone ever done the research? It reminds me of the scene in Howard Stern's movie where the listener surveys come in and the people who hated him had the highest TSL.
 
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