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Boston Marathon to air on WCVB Boston and ESPN in 2023


WCVB has a proud history of covering the market’s marquee events, and the Boston Marathon is the perfect addition to Channel 5’s signature, local programming,” says Kyle I. Grimes, WCVB’s general manager.

Live coverage of the Boston Marathon on Monday, April 17, 2023, will air on WCVB from 4 a.m. through 8 p.m..

The partnership marks the return of the Boston Marathon to both ESPN and WCVB, with ESPN having carried the race in the early 1980s and then from 1997 to 2004. WCVB provided wire-to-wire coverage of the marathon from 1982 through 2006, including the largest Boston Marathon in history — the centennial race in 1996 featured 35,868 finishers.
 
The marathon has been on the Olympic Channel in recent years, right? Guess Comcast/NBC didn't consider it worth retaining for Peacock, if so.
 
The marathon has been on the Olympic Channel in recent years, right?
Correct. And has most likely drawn near zero viewers, given it is a niche cable outlet with few households, and there were other live broadcasts that were available free.
 
For years, the Boston Marathon had been on CBS-owned WBZ-4.

I believe that the race's organizers, the Boston Athletic Association, have never sold exclusive TV rights to the race within the Boston area, although the ESPN deal is exclusive outside of New England.

If the arrangement with WCVB-5 is non-exclusive for the Boston market, WBZ might still get to carry the race. If they do, it would be the first time in years that more than one Boston TV station has carried the race.

However, I can foresee the race being moved from it's traditional third Monday of April date (which is a local holiday in Boston) to the third Sunday in April (or the fourth Sunday in April in years when Easter is the third Sunday of April) in the next couple of years, with the ESPN deal amended to give it exclusive TV rights inside as well as outside of New England and thus ending locally produced TV coverage of the race in Boston.
 
considering that 95% of the people could not care less about a bunch of Kenyans running from Hopkinton to Copley Sq, and having to detour all over creation in Metro West to get anywhere, same for parts of Boston, and the T being screwed up, why would a TV station dump hundreds of thousands of dollars into coverage in an recession economy where ad dollars are scarce?

Like the Southie St Patrick's Day breakfast, it is a tradition that doesn't not have to be on every OTA and cable channel in the market, or broadcast at all.

Show me the highlights during the 5:00 news.
 
However, I can foresee the race being moved from it's traditional third Monday of April date (which is a local holiday in Boston) to the third Sunday in April (or the fourth Sunday in April in years when Easter is the third Sunday of April) in the next couple of years, with the ESPN deal amended to give it exclusive TV rights inside as well as outside of New England and thus ending locally produced TV coverage of the race in Boston.
Why, exactly, would the BAA entertain a move off of Patriot's Day?
 
because the cities and towns on the route will get sick of having a race on a "hack holiday" and refuse to issue the permits for it
Have any of them ever shown signs of doing that? Who advocates that besides, I assume, you and Howie Carr? (Again, I assume Carr because of the use of "hack," which is a dog whistle to his followers the way "feminazi" was to Rush's.)
 
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