TheBigA said:
Simple question: If WBZ's signal is so much weaker within their target market, why has it not affected their ratings? They are #1 12+ in Boston, and had a huge increase during the summer, giving them their best book in years.
This is the only information their sales department needs to sell the audience to advertisers. I suspect if IBOC had hurt their ratings, they would drop it in a second.
Either people in Boston are stupid (as a Yankees fan I might agree), or the signal strength has not been affected in their primary coverage area.
You are looking at sales and ratings to judge the whether or not pollution in the product is detrimental?
This is so cavalier I can't believe you are serious.
That's the same method radio has been using for 25 years to cheapen the product.
The frog-in-hot-water concept applies here.
"It's only a little worse, no one will notice."
Most people just figure there's more noise in their local area or something's wrong with their radio.
Just as they may accept snow in a TV picture, but figure there's nothing they can do about, they accept the new interference on AM.
Most of them have no idea the station is shooting itself in the foot.
Again, the signal strength is unchanged, but the demodulated audio is weak and flat due to
less modulation.
Professionals should not let marketing people pull the wool over their eyes.
Time to start adding chalk and water into milk again.
It looks great, and the milk goes a lot farther. No one will notice.
Sawdust in bread is also another wonderful adulterant.
While we're at it, let's legalize prostitution and use the money to fund schools, they'll be happy, nevermind where the
money came from.
I can only pray that some product you enjoy is weakened, cheapened, adulterated, or polluted in an officially approved manner.