O
OldiesCat
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Re: Returning this to the thread's subject
Can't disagree with anything you say. And, on top of that, why muck things up with much "specialty" programming at all? Do what you do best and do it all the time.
(note: this is where the Doo-Wop and early 60s freaks will come out, crying and whining for their streetcorner stuff. 40-somethings would hate that stuff in addition to much before 1967- sorry).
chuckydoll said:The same DJs as before won't cut it. Harry Harrison is gone -- forced out in the Jack flip. Ron Lundy is retired. Dan Ingram wants no part of CBS -- he got fired a year or so before the Jack flip. Bruce Morrow is working for Sirius. Bobby Jay may be persona non grata -- he filed a grievance with AFTRA over losing his benefits in the Jack flip.
The same music as before won't cut it. If all you're playing is Beatles, Motown and 60's music the word will get out pretty fast that it's an old people's station. That's what CBS-FM was playing before the Jack flip.
A boatload of specialty shows won't cut it. If you've got to break format every day for a top-20 countdown or a Beatles show or a doo-wop show you're writing your own epitaph. Most stations don't do specialty shows now because they interfere with the station's sound. Z100 runs "American Top 40" only because Clear Channel owns the station and the show's syndicator.
The way CBS-FM should relaunch is simple: Treat it as a new station playing "Good Time Rock 'n Roll". Sign on jockless -- that's the way a new station hits the air these days. Be broad yet mass appeal in your music -- go from 1964-1989 with plenty of room for New York hits. Do plenty of promotion around the format theme. Add DJs on a gradual basis. Most of all, keep the spotload down. That is how you'll build listener loyalty.
Can't disagree with anything you say. And, on top of that, why muck things up with much "specialty" programming at all? Do what you do best and do it all the time.
(note: this is where the Doo-Wop and early 60s freaks will come out, crying and whining for their streetcorner stuff. 40-somethings would hate that stuff in addition to much before 1967- sorry).