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C-103 story: the biggest mistake in Columbia radio history

What's been interesting is that over the years, WTCB has been able to successfully shift between the various incarnations of AC to meet a competitor. For awhile they were very very very soft AC when WCEZ was Easy (then Lite) 93. Then, when 93.5 became Gold-based AC, WTCB shifted in that direction, and later shifted a little more "Hot." Then various leanings as WSCQ (as Jammin Oldies) and WLTY moved around -- including almost mirroring Steve-FM.
 
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