it could be the dawn of a new age for digital privacy in the United States.
Starting on Jan. 1, Californians will gain the right to request, review and erase their digital profiles -- personal information that has been collected by businesses -- giving consumers the opportunity to have more digital privacy. Additionally, under the California Consumer Privacy Act, or CCPA, if a company is asked by a California consumer not to sell his or her data, companies will be legally obligated to oblige.
"If we do this right in California," California Attorney General Xavier Becerra said according to the Associated Press, the state will "put the capital P back into privacy for all Americans."
For years companies have been collecting data on consumers, often without their knowledge. This data includes personal information ranging from purchase history to location to religion to sexual orientation. Businesses then sell this data to third party companies for a profit.
Unlike the U.S. Constitution, the California Constitution recognizes privacy as an inalienable right. Because of this, Californians will have the ability to know what personal information is being collected by which company, the sources of that information, and to whom that information is being sold.
The law also forbids the sale of personal information from a child under the age of 16 without consent.