I listened for a good part of today, switching between WBEB and WOGL (and first of all, I can't believe the number of commercials--insane!) but specific to MORE-FM: what is with these '80s titles? They sound so out of place. Remembering that 101.1 is pretty much an 18-34 station now and plays tons of upbeat music from artists like Justin Bieber, Lady Gaga, Bruno Mars, Shawn Mendes, Neyo, and P!nk (to name just a few), why are they plugging in stuff like "I've Had the Time of My Life" by Bill Medley and Jennifer Warnes? After Daft Punk, that was like slashing the air out of a tire. I mean, I guess it tests well but how many people want to hear it after, oh, say Neyo for instance? For that matter, how many people want to hear "Father Figure" after a remixed club hit sung by Justin Bieber? Even "Purple Rain" by Prince and "Beat It" by Michael Jackson sounded out of place. Those (and the commercials) are when I switched back to WOGL. Sure, I could hear those songs there as well (perhaps another reason to leave them out) but when I tune to 98.1, those are the types of songs I want to hear. Why doesn't MORE-FM just delete them? Who would even notice they're gone? Weren't they playing a very limited number of '80s tracks even as recently as a couple months ago?
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Can I just say one more thing about the '80s music on MORE-FM?
- Thread starter Miguelito
- Start date
I wonder if this addition of the 80s could explain a little bit as to why WBEB took such a noise dive in the latest numbers? You make quite a good point, and considering WBEB's HD-2 is literally an all 80s station, there's no need to have a slightly heavier 80s rotation on their main channel. Usually, when I think of WOGL- I think mostly pre-1987. When I think of MORE-FM- I think post 1990. Now, perhaps I'm biased in some way.
I guess there miiiiiiight be some listeners who pipe up when something like Bill Medley comes on...but I feel like, considering the rest of the library, there's more listeners who think "What the hell is this?!" I mean, it (and the rest of the nuggets I mentioned above) are perfect examples of why one should tune to 98.1. If the sister stations are going to have any shared titles, wouldn't it make sense for them to (a.) not be sappy love songs and (b.) be from roughly 1988-1993?
I like most of the songs I mentioned above and I know where on the radio to get them (as stated, that would be 98.1). When I hear them in the context of MORE-FM's main library of music, it's a tune-out opportunity.
Is More-FM trying to be a 18-34 station? No, that's not where the money is. It wants to be #1 25-54 and 18-49. So playing some 80s titles is not unusual for a broad-based AC that also plays current hits that aren't too extreme. If a 40 year old woman likes it, that's what it will play.
If our 40 year old woman likes Justin Bieber and Beyonce, she'll hear it here. And if she likes songs from her youth, that fit into today's tempo and melody, she'll hear that as well. Most AC stations do the same, including WLTW NYC and KOST LA.
If our 40 year old woman likes Justin Bieber and Beyonce, she'll hear it here. And if she likes songs from her youth, that fit into today's tempo and melody, she'll hear that as well. Most AC stations do the same, including WLTW NYC and KOST LA.
I agree with that. It's about a mix of old & new. That's where the delicate balance comes into play. Not too much 80s, not too much currents, but our 40 year old woman isn't ready to retire yet. She still wants to be current, and talk about current things, and like current music. But every now and then, she likes to remember her high school flame. The problem with WOGL is it's ALL old stuff. That may be OK for some people, but there's a big chunk that want old with new. I'm seeing that in country and urban too.
WBEN is adding more variety to their playlist they been playing maroon 5 and Bruno mars and pink a little bit more. What will be the next station to have a format change.
If you judge purely by the Vanity 6+ numbers (which... don't.) You'd think that WPHI or WPPZ would have to do something. (Remember when WPPZ pulled upward of a 4.0 share when it was on 103.9?)
If you judge purely by billing, you'd think WRFF's time was short.
If you judge by pure perception, you'd think WTDY's days are numbered.
That being said, outside of WISX's format flip, and WTDY's tweaks... Philly radio has been refreshingly quiet. Everyone has their piece at the moment.
Exactly. My view about that is it's not good business to blow a station up completely. It's better to tweak or rebrand, but basically keep the same general approach. Don't piss off the existing audience by taking away what they like. Just nudge them a bit, and try to include some other folks along the way. People basically like the same artists and songs. All you have to do is adjust the mix a bit, based on the target demo.
Any mainstream AC station today is going to play a significant amount of '80s; ones that don't are skewing more towards Hot AC territory. Heck, even some Hot AC's throw in some '80s songs (like WPLJ New York for instance).
One thing I do wonder is if it's counterintuitive for WOGL to say "Nobody Plays More '80s" now that Entercom owns another station with a significant '80s component.
One thing I do wonder is if it's counterintuitive for WOGL to say "Nobody Plays More '80s" now that Entercom owns another station with a significant '80s component.
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The 80s is the core of WOGL's playlist. It's not the core of WBEB's. So touting that you play the most 80s shouldn't do real damage to each other. (Especially with how well known and listened to both WOGL and WBEB are in Philly)
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