I wonder does anyone have any ideas?
I guess heritage don't mean much.
Thank you
I guess heritage don't mean much.
Thank you
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Can someone tell me why 92.3 jamming oldies just kidding? Is 92.3 really beating power 106?
- Thread starter hotpatrick2004
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Heritage doesn't mean much in pop radio. It never has.
KFWB had five years before KRLA started eating its lunch.
KRLA had two before KHJ ate its.
KIIS-FM had---what? Five or six before Power.
The least important thing in contemporary radio is heritage.
Some here will tell you it's the rise of the latino/reggaeton factor. I don't buy that entirely. Shares for both KXOL and KLLI are not exactly setting the market on fire of late
It's been steady downhill for KPWR since 2019. Mis-steps and losing key talent haven't helped.
Peoples Music Taste change
Calculate Spanish language stations based on percentage of Spanish dominants. in other words, multiply each reggaetón station shares by four. They are doing exceedingly well, both of them.
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LOL - you crack me up David.
It's not a joke, though. Hispanic buys are often calculated based on Hispanic reach or Spanish dominant reach. So they treat Spanish Dominants as a market within a market (all Hispanics) within a market (All Persons). That is exactly how Nielsen does it, also. There is a specific recruit quota for each group of Hispanics: English and Spanish dominants (although the definitions and terms change next year), and each has specific sample quotas in the ratings.
What are you trying to say with your thread title?
Heritage is as good as your last book. Radio is free: no investment, no loyalty.
I remember reading an All Access column about 10 years ago talking about this. I think Z100 was coming up on a milestone anniversary, and programmers were really downplaying it. (Can't remember if it was 2008 -- 25 years?)
The consensus was CHR needs to seem fresh, young and exciting. Telling 19-year-old P1 listeners that the station was old enough for their mom to rock out to? Not a good strategy.
Never met a tween or teen in SoCal who thinks KIIS is cool. They have freaking GRANDPARENTS who listened to KIIS. For them, KIIS is an in-car jukebox with ads for when their phone is dead. Thankfully there are still a loooooot of people who listen to that jukebox. But the listener enthusiasm is gone. Would anyone put a KIIS bumper sticker on their car anymore?
Real 92.3 sounds fresh. There's a psychology that you are getting the new "real" hip-hop and not stale burnouts at Power. It's all marketing — the stations sound remarkably similar. Also, as much as I like to root for the underdog, I gotta admit iHeart knows how to program a CHR/R better than poor little Murelo. (But I've aged into the KDAY audience anyway, so it's not my circus).
In the bigger picture, are there 19-year-old P1 listeners anymore?
Back in the olden days, CHR stations would target younger listeners in the hope that when they crossed over into the 18-34 demo, they'd have some sort of brand loyalty to a station. The night show would shout out the high schools by name. Maybe do events at said high schools. When Gina (the girl who grew up listening to the night jock and called in requests) became a young mom driving her minivan to work, she'd tune in the morning show while dropping off the kids at daycare, have the station on her radio at work, and then listen when she was coming home/picking up the kids.
There's an entire generation of Gina's who are growing up listening to streaming services. What is radio doing right now to attract these listeners? When today's Gina gets to be 32 and has her kids in the crossover CUV on the way to school, will she be listening to the radio? Or will she be using the infotainment system in the center console to stream her favorite songs from back when she streamed her favorite songs a decade earlier?
Real targets African Americans. The core of Power was Hispanic, but the two reggaetón stations... one, in fact, is Meruelo's... have taken much of the Hispanic hip hop audience away with something that is, today, much more culturally a match for Latinos.
There has been no teen money for radio since the earlier 70's. CHR stations target rather specifically women 21 to 39, and if they get anyone one the low or high side, great. And if they get men, great as well.
Do you think teens want to hear Seacrest? Nope. Seacrest earns millions because he attracts those female demos I just mentioned.
And KIIS does not care if you liten via FM, a stream on your car or by asking Alexa to play it. They care about listeners, not transmitters.
I remember when I was doing one of several stints as interim programmer of an AC in LA we came upon an anniversary... 25th I believe. An anniversary concert was planned, and the sales crew wanted to position it as a 25th and to bring in the best possible talent with that marquee. I objected, we did the concert without naming the number and, with the good show and lots of artist promotion the numbers even ticked up a couple of tenths. I believe we would have had a bad book if we'd celebrated a "25th Anniversary" for a station aimed at 18-49 where nearly all the listeners were not even adults when the station began.
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That's a great point. In research, it's been determined that younger audiences want to consider their choice of listening/viewing fresh and new, making it 'theirs'. Openly celebrating an anniversary older than that listener could be considered counterproductive.
I remember our classic rock competition spending 11 months celebrating their 25th anniversary, including a 25th anniversary concert, only to be blown up between Christmas and New Year's to go Urban because they were dragging the cluster down.
Heritage doesn't pay the bills. While everyone can't be number one, if you're too far outside of the top 5 in your target demo, you're missing the buy. Ratings are nice, but billing is the ultimate decision maker.
Heritage doesn't pay the bills. While everyone can't be number one, if you're too far outside of the top 5 in your target demo, you're missing the buy. Ratings are nice, but billing is the ultimate decision maker.
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