Inside Radio discusses new legislation that may allow cannabis advertising on the radio...
"Broadcasters have struggled with the dilemma of whether to accept advertising from the growing cannabis industry as laws changed state by state. Most companies have opted to reject such buys faced with the potential risk to their license as federal law continues to put marijuana in the same class of illegal drugs as heroin. But a rider tucked deep inside the proposed federal budget advancing in the House may change that. If passed, it would open the door to cannabis ads on radio and television."
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"Broadcasters have struggled with the dilemma of whether to accept advertising from the growing cannabis industry as laws changed state by state. Most companies have opted to reject such buys faced with the potential risk to their license as federal law continues to put marijuana in the same class of illegal drugs as heroin. But a rider tucked deep inside the proposed federal budget advancing in the House may change that. If passed, it would open the door to cannabis ads on radio and television."
Cannabis Ads May Find A Backdoor Onto Radio Via Limits By Congress On FCC Spending.
Broadcasters have struggled with the dilemma of whether to accept advertising from the growing cannabis industry as laws changed state by state. Most companies have opted to reject such buys