• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Miami/Fort Lauderdale Caracol Radio America launches on 106.3 FM

MRCVen said:
Today January 13th, Miami's 106.3 FM (WRAZ/WCMQ-HD2/W292GE) as been rebranded as Caracol Radio América, another Spanish News/Talk on FM. An association of SBS and PRISA Media América, effect from a major rebrand of Colombia's Caracol Radio and his merge with sister station W Radio.

Note in Spanish: PRISA MEDIA hace historia en Colombia con el lanzamiento de la nueva Caracol Radio
Click to expand...
Miami is the only market where this could work. Unlike most Latin markets, the target audience actually did listen to news-talk back home and is invested with what happens in their home countries.

The signal is a dog and won't make much of an impact, but most of the programming will be outsourced to Caracol anyway.
 
101.9 La Kalle said:
Wow. Did NOT see that coming. This is SBS's first talker since the end of the CMQ -> Gran Cadena mini network which coincidentally, was also on WRAZ.
Click to expand...
Actually, WCMA/WRXD 96.5 became a talker in Puerto Rico from 2008 to 2010. I have to assume that the cost of the format in the face of WKAQ and WUNO, as well as the lack of a West Coast simulcast killed it.
 
Identnut said:
Actually, WCMA/WRXD 96.5 became a talker in Puerto Rico from 2008 to 2010. I have to assume that the cost of the format in the face of WKAQ and WUNO, as well as the lack of a West Coast simulcast killed it.
Click to expand...
Pretty sure Red 96 was far more news heavy. The new Caracol can best be described as Variety Talk with news, opinion, sports and more.
 
Welcome back to Miami, Caracol! Welcome back to Miami, PRISA!
 
onemusic said:
I have seen this movie before. Why Caracol over regional Mexican for now?
Click to expand...
People from the former Gran Colombia are the second-largest Hispanic group in Miami after Cubans, and they are affluent and interested in news from back home. Plus, SBS doesn't have to spend on programming, since Caracol will take care of it, which makes up for the dog signal.
 
Identnut said:
People from the former Gran Colombia are the second-largest Hispanic group in Miami after Cubans, and they are affluent and interested in news from back home. Plus, SBS doesn't have to spend on programming, since Caracol will take care of it, which makes up for the dog signal.
Click to expand...
The problem is that emigrants or refugees from Colombia, Ecuador and Venezuela have little in common and have not since the dissolution of Gran Colombia as a nation in 1831.

Ecuadorians in Miami are not interested in news about Colombia... and "Caracol" is really something on the menú at French restaurants under the heading of "escargot". Similarly, Colombians won't care about Ecuador. All may be following the Venezuelan situation as it has an affect on everyone, but only to the extent of that commonality.

So "back home" to an Ecuadorian is neither Bogotá nor Caracas, it is Quito and Guayaquil and Cuenca and Riobamba and Ambato and...

Trying to make an affinity group out of three very separate nations which even have different accents and vocabularies is not going to work.
 
Identnut said:
Actually, WCMA/WRXD 96.5 became a talker in Puerto Rico from 2008 to 2010. I have to assume that the cost of the format in the face of WKAQ and WUNO, as well as the lack of a West Coast simulcast killed it.
Click to expand...
It was also not well done. WKAQ and NotiUno had decades of history, and each had partisan groups reflecting the two major political groupings (statehood and "estado libre asociado") and what SBS tried to do was fit in the middle, with no partisan group backing.
 
davideduardo said:
The problem is that emigrants or refugees from Colombia, Ecuador and Venezuela have little in common and have not since the dissolution of Gran Colombia as a nation in 1831.

Ecuadorians in Miami are not interested in news about Colombia... and "Caracol" is really something on the menú at French restaurants under the heading of "escargot". Similarly, Colombians won't care about Ecuador. All may be following the Venezuelan situation as it has an affect on everyone, but only to the extent of that commonality.

So "back home" to an Ecuadorian is neither Bogotá nor Caracas, it is Quito and Guayaquil and Cuenca and Riobamba and Ambato and...

Trying to make an affinity group out of three very separate nations which even have different accents and vocabularies is not going to work.
Click to expand...
I don't really know the programming that well, but from what I understand, at least the morning show, La W, has a pretty international focus, to the point that it's syndicated to other countries. But yes, Colombians by themselves are large enough as a group in Miami to make the station a modest success.

And in Honduras, "caracol" makes a pretty good soup.
 
Identnut said:
I don't really know the programming that well, but from what I understand, at least the morning show, La W, has a pretty international focus, to the point that it's syndicated to other countries. But yes, Colombians by themselves are large enough as a group in Miami to make the station a modest success.
Click to expand...
And 1260 AM existed as Caracol for many, many years by focusing on Colombia and content from their mothership in Bogotá.
Identnut said:
And in Honduras, "caracol" makes a pretty good soup.
Click to expand...
¿Sabes quién llegó?
 
Here is an idea SBS Spanish Broadcasting System if you are reading. Try 1 English station. You dont listen to it but your kids and grands kids do.
 
Thats when they hire dj laz and had free style music it was pretty old school stuff. I don't understand some of Univision stations are Rap
 
onemusic said:
Thats when they hire dj laz and had free style music it was pretty old school stuff. I don't understand some of Univision stations are Rap
Click to expand...
You mean one station in San Antonio, where less than 20% of Hispanics speak Spanish.
 


Back
Top Bottom