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Cat's Out of the Bag: WNKT Launches Monday

Fox 102 and WARQ in the sights?

According to sales materials circulated to long-time Citadel advertisers, WNKT Eastover launches on Monday, November 12, 2007.

Citadel representatives are telling advertisers that WNKT will target adult/young males.

Read between the lines on that one.
 
DudeFan said:
Fox 102 and WARQ in the sights?

According to sales materials circulated to long-time Citadel advertisers, WNKT Eastover launches on Monday, November 12, 2007.

Citadel representatives are telling advertisers that WNKT will target adult/young males.

Read between the lines on that one.

That boils it down to hot talk or Rock. With hot talk kinda getting a bad name from the Free FM debacle, I would doubt that seriously.

Radio-X
 
I hope they lean to the active rock side or at least put on a specialty show dedicated to more aggressive rock and extreme metal.

It's lacked in Columbia for too long, no offense to Metal Madness on WUSC.
 
Maybe it means, "Imus-in-the-Morning" ... Gamecocks in the afternoon!
 
I guess if they meant IMUS, it would be "Cadaverous Unfunny Old Man in the Morning" and young males all day! ;D
 
With their TX down in the swamps, they sure aren't going to have a very good signal in the fastest growing parts of COLA---Irmo, Lake Murray, Lexington, Blythewood, etc---doubt the sig will penetrate large buildings in most of those areas. Why couldn't they push that TX about 10 miles further north?
 
107.5 started as a country station in St. George but made one of it's bigger impacts as Q107.5 rock. If they go with rock format in their move to Cola it would be very fitting, I will be waiting to find out.
 
They have the best shot at it.

To succeed, they need to have the big sports franchise in town. They do. That will eventually drain the other two sports stations which are mostly throw-aways, anyways.
 
No, until 107.5 flips.

Columbia isn't really much of a sports town, and to use a C2 stick (in a town with a dearth of class C FM's) for sports seems foolhardy.

G
 
To keep the Gamecocks, Citadel needs a class C stick. They have it. And now they can aggregate all the USC sports on one facility rather than shoehorning it onto female-oriented music formatted stations.

By contrast, 93.1 is a Class-A rimshot and 1400 is a 1kw graveyarder.

Seems to me like 107.5 will be the most successful sports station in the market yet. It necessarily will suck the oxygen out of the room. It's good for a 2-share probably. But sports billing always outperforms shares.

Look to Birmingham where WJOX on FM is doing pretty well.
 
Has there been any anouncement when Cat Country will cease broadcasting or any testing of the the new signal? I've tried to listen to 107.5 today from Columbia and couldn't get a signal.
 
WGNH is on a first adjacent.

They're almost completely enveloped by the primary contour of WNKT. If WNKT complains, they'll have to go off until the FCC assigns them a new frequency.

I doubt WNKT will complain because WNKT will have a much stronger field strength.

However, WGNH will probably not be heard except for a mile or so because of WNKT.

I am really surprised that WGNH has done nothing about the imminent move. They've had months and months to work on something.
 
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