CBS All Access Bulks Up With Originals as It Prepares to Take on Hulu and Netflix

[Y2kTheNewOldies]

http://www.adweek.com/news/televisi...nals-it-prepares-take-hulu-and-netflix-173246

Here's are some of the original.

Now CBS is hoping to push that subscriber number much higher as it rolls out its first original series beginning later this month (see below). Big Brother: Over the Top, a digital-only version of the CBS summer staple, will debut Sept. 28. That will be followed in January by Star Trek: Discovery, with a Good Wife spinoff coming next spring. Those shows will supplement the service's 7,500-plus episodes of current and classic shows, as well as access to livestream the local CBS station.
For its first original shows, execs targeted CBS All Access series that "popped off the map in terms of indexing versus their [linear] ratings," said Marc DeBevoise, CBS Interactive president and COO, noting that Big Brother and The Good Wife both performed unusually strong online. "But we're not just going to make stuff for the people who already subscribe. We want new subscribers."
And new advertisers. The site skews much younger than the broadcast network (65 percent of subscribers fall in the 18-49 demo; CBS' current median age is 59, according to Nielsen), which attracted buyers' attention during the upfront.
"We're pretty optimistic about it. When we look at where behavior is shifting toward, over the top is an area we see a lot of potential in, and the fact that they will have originals is very appealing," said Maureen Bosetti, chief investment officer at Initiative. During the upfront, she added, All Access "was more a part of our overall video strategy"—which also included Hulu and YouTube—"versus just a CBS complement." (While CBS and CBS Interactive teams work together and separately to sell All Access ads, some of the digital inventory was sold "side by side" with linear during the upfront, said DeBevoise.)

 

[TheBigA]

Some people think OTA radio is under fire just from online streaming and satellite. Consider that when people watch TV, they're less likely to be also listening to the radio. So the more video platforms there are competing for viewers, it takes ears away from the audio pool. Making it even harder for all audio platforms, not just OTA radio. So add up all of the online video platforms, including Hulu, Netflix, CBS, and others. When you look at the big picture, it's absolutely amazing that OTA radio is doing as well as it is. BUT it makes it more imperative for radio programmers to make their unique content available as podcasts and on-demand streaming. Otherwise, you're just programming to accidental listeners.

 

[gr8oldies]

The real killer will be self driving cars. When people can watch CBS All Access, Netflix, etc and let the car do the driving, where is audio's place?

Some people think OTA radio is under fire just from online streaming and satellite. Consider that when people watch TV, they're less likely to be also listening to the radio. So the more video platforms there are competing for viewers, it takes ears away from the audio pool. Making it even harder for all audio platforms, not just OTA radio. So add up all of the online video platforms, including Hulu, Netflix, CBS, and others. When you look at the big picture, it's absolutely amazing that OTA radio is doing as well as it is. BUT it makes it more imperative for radio programmers to make their unique content available as podcasts and on-demand streaming. Otherwise, you're just programming to accidental listeners.

 

[TheBigA]

The real killer will be self driving cars.

The regulatory and legal issues there will be the real killer. When a self-driving car kills someone, who is responsible? The non-driver or the car company? This question is already being asked in government.