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CBS & Cumulus sync up for Sports - Local station is KRAK 910 AM

First CBS would likely work a deal to pay Arte to air the 24/7 network (and drop ESPN).
Click to expand...

Unless ESPN and Arte Moreno signed a short-term deal, that's not likely. ESPN/Disney would want a lot for ending the agreement early. Why would CBS want to spend money needlessly? They don't need Arte and the Angels before any current deal expires. KKAA has low ratings and this new network wouldn't make the station a winner.

This will be a deal between CBS and Cumulus to put sports on in LA, and to keep with the trend of moving sports, news, and talk to FM. The sports network ends up on an AM only to move news or talk to an FM.

KRAK AM was listed as "Riverside" to make the press release more impressive. The station is licensed to the High Desert. When has showed up in the Riverside/San Bernardino ratings? KRAK has been running ESPN, and they are a no-show in the latest PPM. When KRAK switches to the CBS Sports network, the ratings won't change much in the IE.
 
I can often faintly hear it in the daytime in the San Bernardino / Loma Linda area on a portable radio (like a Tecsun PL-606 or filter-modified Sony SRF-M37W) when I'm there, but it's only something a DXer would want to listen to. A normal listener would just tune right past it as if it didn't even exist.
When I go camping with friends in the spring at Camp Seely near Crestline / Valley of Enchantment, it's practically armchair copy (if I remember correctly). However, it's still not anywhere close to being up to the noise-free standards that I'm thinking most people would expect.
(By noise-free, I mean... you go inside an acoustically anechoic chamber (not an RF screen room though) and crank up your radio's volume so the programming sounds as loud as being in the front-and-center section at a rock concert. Then, during periods of unmodulated carrier, all you would hear is absolute silence.)
 
All I'm getting out of this thread is a lot of people pining away trying to get KRAK :D

Obvious joke is obvious and no one went for it.
 
'KLAA has low ratings and this new network wouldn't make the station a winner.'

Ratings would not be the primary motivation for CBS. Clearance of network spots in the No. 2 market would be.

And by the way I am not discounting the fact that if Cumulus buys another signal in the market that they may use it for the 24/7 sports network. As long as Cumulus is in the syndication business they will need to clear their shows/spots in the LA market on KABC.
 
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