CBS-FM Airing Giants Preseason Games, Too!

[Seltzer]

Radio is a Monday-Friday 6a-7p business. This is when the serious advertiser dollars are spent.

IF CBS were smart, all the Giants games would air on CBS FM. It's not like another station would launch another "Greatest Hits" station because of football airing on Sunday afternoons and the occasional evening.

Look around the NFL-----FM is where the teams want to be.

I never understood that. Why do these NFL teams want to be on FM stations all of a sudden?

A couple of reasons------
1. In the digital age we live in, the crisp clean sound of FM. It's great listening on FM because everything just sounds so much cleaner.

2. Demos for am stations tend to be very old. No matter what you're doing. The younger demos who all sports want to attract grew up listening to FM radio. The teams advertisers would prefer an FM delivery system as well.

 

[frozenfiresb]

After all, talk radio on FM in NY has tanked before (102.7).

Yes, but that was not the conservative talk that appears to be popular in most parts of the country, popular enough to warrant Clear Channel to flip the switch on "Rush Radio" stations on FM (not to mention FM talkers in Pittsburgh and Minneapolis, among other places)...

New York is arguably the most liberal city in the country next to the Bay Area. It is not representative of "most parts of the country".

 

[N1WVQ]

Radio is a Monday-Friday 6a-7p business. This is when the serious advertiser dollars are spent.

IF CBS were smart, all the Giants games would air on CBS FM. It's not like another station would launch another "Greatest Hits" station because of football airing on Sunday afternoons and the occasional evening.

Look around the NFL-----FM is where the teams want to be.

I never understood that. Why do these NFL teams want to be on FM stations all of a sudden?

A couple of reasons------
1. In the digital age we live in, the crisp clean sound of FM. It's great listening on FM because everything just sounds so much cleaner.

2. Demos for am stations tend to be very old. No matter what you're doing. The younger demos who all sports want to attract grew up listening to FM radio. The teams advertisers would prefer an FM delivery system as well.

Personally I don't like the sound of extra space that I hear on voice-only F.M. stations and I am 30 years old. F.M. stations are much better suited for music as opposed to talk. A.M. numbers have been hovering around 18-23% of the total audience for years now.

When I was a teen, WWRX-FM aired the Patriots for the 1st time after years on an A.M. station. I was PISSED that they would interrupt classic rock for football. When I tune in to a station, I expect to hear related programming. Football belongs with every other sport on A.M., whether it's a full-service, all-sports or talk station. You don't need all the F.M. bandwidth for a game.

Another added benefit to A.M.: skywave. If the Giants aren't on T.V. here in New England, my girlfriend can still listen to them on WFAN. We can still hear the Cubs (except for QRM from WOR's hash) on 720!

As for the "crisp, clean sound of F.M." people listen to MP3s through little ear buds which can sound terrible BUT THEY STILL LISTEN. F.M. stations even play these bad-sounding MP3s on air. What it really is is laziness and some people of a certain age (30s-50s) hating A.M. radio. They do. They HATE the A.M. band! People younger than me have never had a reason to tune to A.M. (with the possible exception of Radio Disney) so they have no opinion which can be a benefit for A.M.! A.M. can rise like a phoenix!

People have been saying A.M.'s dead since I was born and yet here it is, still around. It's a good service when done correctly as is F.M.. If done correctly, it will be around for years to come. It's just been wounded by horrible radios existing, bad programming decisions, poor marketing, and a rabid dislike by certain aging people.

 

[radioguy39nj]

After all, talk radio on FM in NY has tanked before (102.7).

Yes, but that was not the conservative talk that appears to be popular in most parts of the country, popular enough to warrant Clear Channel to flip the switch on "Rush Radio" stations on FM (not to mention FM talkers in Pittsburgh and Minneapolis, among other places)...

Add Salt Lake City to that list. On Oct 4, Hannity will switch from KSL (102.7 FM) to Clear Channel's KNRS (105.7 FM). That'll put Premiere's Big 3 on the same outlet in that market.

Like it's CC counterparts in Pittsburgh and Minneapolis, KNRS does not brand itself "Rush Radio", despite having a talk format built around Beck, Rush and Sean.

 

[nd2023]

Why not just have 92.3 NOW air all of the Giants games? 92.3's not going to increase its ratings much with the CHR format. Might as well get more people tuned in to 92.3 on Sunday afternoons, that will get the station on people's presets. Or better yet, put the Yankees on 92.3, that way we won't hear Chunky every night (unless he ends up doing play by play), and the ratings for evenings would improve substantially.

 

[musicman3355]

Or better yet, put the Yankees on 92.3, that way we won't hear Chunky every night (unless he ends up doing play by play),

Chunky doing sports play-by-play? I can already imagine that, it would be a disaster...

 

[stevewillett]

Actually the NFL on FM is courtesy of the NFL. They are now shopping the games to companies that will put them on FM.

 

[radioguy39nj]

Actually the NFL on FM is courtesy of the NFL. They are now shopping the games to companies that will put them on FM.

The Patriots (Boston), Eagles (Philadelphia), Ravens (Baltimore), Steelers (Pittsburgh) and Bills (Buffalo) all have their games on FM. I point those markets out because they are the closest to NY. The Redskins were on FM until owner Dan Snyder took the radio broadcasts inside and put the games on his own station, ESPN 980.

The Giants and Jets in market #1 are the lone AM holdouts in the northeast. The Giants are only on FM when they overlap the Mets on WFAN. The Jets currently do not have a presence on FM. They need one badly!

 

[Devin Smith]

The games should air on 1010 WINS. Period. And I don't want to hear about the "All News" angle... WINS was the Yankees flagship in the 70's thru 1981 when WABC got them. WINS is a disaster right now (have you noticed how alot of the "new" bumpers that were rolled out in May with alot of fanfare have been scaled waaaaay back?). It's behind WCBS AM in many ways and the demos are aging badly. What keeps WCBS AM younger is the Yankees in the summer when they cash in. Maybe WINS could get some help here.

WCBS FM or any of the CBS FM outles shouldn't have afternoon and weeknight programming interrupted during the week (it happens 2 times.. one in preseason on a Thursday and on a Monday in regular season) for Giants football. CBS has built a #1 MUSIC station in NYC and the games are NOT suited for Fresh (CBS won't put it there especially with the high priced Jim Ryan in the building) or NOW, which despite what people here think is doing very well and continuing to rise in cume and in their target demos..

The castoff FAN programming should go somewhere else... either have the Giants lease time on WBBR or put it on WINS.

As far as I know, the overflow Giants' games will air on 92.3 FM. The pre-season and early season games last year aired on 101.1, a move that was panned by CBS-FM listeners. The Giants rights are owned by CBS, which means the games must air on a CBS owned station. Overflow games cannot be sold to WBBR. No games will be put on WINS as long as the station remains all-news. In the NY market, baseball is #1.

As for WINS' future, it should become a news-based talk station and move to FM. Migrating to FM will help their demos. It's happening in many other markets. Sports is also migrating to FM as well.

If NOW doesn't close the gap with Z100 and KTU, a simulcast with WFAN on 92.3 could happen.

Another idea would be to maybe use Fresh 102.7 as The Giants overflow station ;D

 

[BabyDJ]

Why not just have 92.3 NOW air all of the Giants games? 92.3's not going to increase its ratings much with the CHR format. Might as well get more people tuned in to 92.3 on Sunday afternoons, that will get the station on people's presets. Or better yet, put the Yankees on 92.3, that way we won't hear Chunky every night (unless he ends up doing play by play), and the ratings for evenings would improve substantially.

Or maybe Z-100 so we don't have to hear Mo "talent for market 146" Bounce.

 

[DToTheJ]

The Redskins were on FM until owner Dan Snyder took the radio broadcasts inside and put the games on his own station, ESPN 980.

It should be noted that post-WJFK, the Redskins aired on two rimshot FM signals, along with an AM station; that stopped after he bought 980 AM from Clear Channel.

 

[RadioFixerCLE]

The castoff FAN programming should go somewhere else... either have the Giants lease time on WBBR or put it on WINS.

Why should they do WBBR and give the money to a competing station? As far as WINS - it's NYC's news & time station.

Sports programming is probably a big boost for CBS-FM's billing (who knows what kind of accounting black magic they use) and radio - period. That's what people listen to radio and watch TV for -- sports.

Music is just pap to fill in the blanks. News is a public service as well as a revenue format.

I'd rather kill music shows over news programming anytime. It's just not priority.

Maybe a bit of my personal biases are showing, since I'm more inclined to speech-based radio formats than music.

 

[radioguy39nj]

The castoff FAN programming should go somewhere else... either have the Giants lease time on WBBR or put it on WINS.

Why should they do WBBR and give the money to a competing station? As far as WINS - it's NYC's news & time station.

Sports programming is probably a big boost for CBS-FM's billing (who knows what kind of accounting black magic they use) and radio - period. That's what people listen to radio and watch TV for -- sports.

Music is just pap to fill in the blanks. News is a public service as well as a revenue format.

I'd rather kill music shows over news programming anytime. It's just not priority.

Maybe a bit of my personal biases are showing, since I'm more inclined to speech-based radio formats than music.

CBS' contract with the Giants requires CBS to put the baseball conflict games on another CBS station, because CBS owns the rights. Mets baseball games are #1 on WFAN and are not transfered to any other station. Baseball has always been the #1 sport on NY radio. Nets and Devils games on WFAN can and often are transfered to WBBR when necessary because the teams buy the time and sell the ads.

Speech-based formats (news, news/talk, sports) are migrating to FM in many markets outside the top 3 of NY, LA and Chicago. IMHO, a New York-centric FM talker would be a success, filling the void for local issues based programming. WABC and WOR are not serving that market.

 

[Devin Smith]

Why not just have 92.3 NOW air all of the Giants games? 92.3's not going to increase its ratings much with the CHR format. Might as well get more people tuned in to 92.3 on Sunday afternoons, that will get the station on people's presets. Or better yet, put the Yankees on 92.3, that way we won't hear Chunky every night (unless he ends up doing play by play), and the ratings for evenings would improve substantially.

Or maybe Z-100 so we don't have to hear Mo "talent for market 146" Bounce.

1st of all they can only move Giants games to a CBS Owned radio station
2nd of all my opinion is i dont think Z100 is gonna be Top40 too much longer because i think NowFM is like a step away from making Z100 flip

 

[musicman3355]

2nd of all my opinion is i dont think Z100 is gonna be Top40 too much longer because i think NowFM is like a step away from making Z100 flip

Umm... not trying to be mean or anything but you must be stupid for thinking that! ??? Z100 is NOT, and I repeat NOT going to flip formats. Not one chance, especially since they've been the top 40 leader for many years now. 92.3 NOW is NOT even close to Z100's numbers. Even though I actually like 92.3 NOW, they have no chance against Z.

 

[Devin Smith]

2nd of all my opinion is i dont think Z100 is gonna be Top40 too much longer because i think NowFM is like a step away from making Z100 flip

Umm... not trying to be mean or anything but you must be stupid for thinking that! ??? Z100 is NOT, and I repeat NOT going to flip formats. Not one chance, especially since they've been the top 40 leader for many years now. 92.3 NOW is NOT even close to Z100's numbers. Even though I actually like 92.3 NOW, they have no chance against Z.

No im not stupid alot of people think Z100 is gonna go
i think Z100 is gonna flip
plus i have friends that work at NowFM and they think there gonna take down Z100

 

[Devin Smith]

The games should air on 1010 WINS. Period. And I don't want to hear about the "All News" angle... WINS was the Yankees flagship in the 70's thru 1981 when WABC got them. WINS is a disaster right now (have you noticed how alot of the "new" bumpers that were rolled out in May with alot of fanfare have been scaled waaaaay back?). It's behind WCBS AM in many ways and the demos are aging badly. What keeps WCBS AM younger is the Yankees in the summer when they cash in. Maybe WINS could get some help here.

WCBS FM or any of the CBS FM outles shouldn't have afternoon and weeknight programming interrupted during the week (it happens 2 times.. one in preseason on a Thursday and on a Monday in regular season) for Giants football. CBS has built a #1 MUSIC station in NYC and the games are NOT suited for Fresh (CBS won't put it there especially with the high priced Jim Ryan in the building) or NOW, which despite what people here think is doing very well and continuing to rise in cume and in their target demos..

The castoff FAN programming should go somewhere else... either have the Giants lease time on WBBR or put it on WINS.

As far as I know, the overflow Giants' games will air on 92.3 FM. The pre-season and early season games last year aired on 101.1, a move that was panned by CBS-FM listeners. The Giants rights are owned by CBS, which means the games must air on a CBS owned station. Overflow games cannot be sold to WBBR. No games will be put on WINS as long as the station remains all-news. In the NY market, baseball is #1.

As for WINS' future, it should become a news-based talk station and move to FM. Migrating to FM will help their demos. It's happening in many other markets. Sports is also migrating to FM as well.

If NOW doesn't close the gap with Z100 and KTU, a simulcast with WFAN on 92.3 could happen.

As the game has to be aired on a CBS Owned station
another idea i think would be to try airing the games on Fresh 102.7
how do you think that would turn out?

 

[radioguy39nj]

No way do Giants' games air on 102.7! And no way is 92.3 NOW-FM going to put Z-100 out of the format!

 

[lalumia]

i have friends that work at NowFM and they think there gonna take down Z100
------------------------
LMFAO!!!!

 

[Seltzer]

IF I were Clear Channel, I'd go after the Jets and put them on K Rock. Too late for this season but next time negotiations are up, I'd approach the Jets. They'll still get the char on ESPN w/o 1050 running the games.