CBS is playing follow the leader and doing layoffs. Is this industry SO Namby-Pamby that all they all copy each other's moves ALL THE TIME?
I would have hoped that ONE company would have the balls to say: "NO! Our people are important to our success" but I now realize that's not the case any more.
It really cracks me up how homogenized things have become. I guess next week Citadel, Entercom and Cumulus will have THEIR layoffs!
They seem to have mostly laid off Program Directors, etc. I guess with all the voice tracking going on, there are no staffs left to direct!
Here in LA, here's who was affected (from ALL Access):
In LOS ANGELES, long-time market promo/marketing icon and current Oldies KRTH Dir./Marketing KAREN TOBIN is now on the beach.
Talk KLSX/LOS ANGELES Production Director RONN LIPKIN is also on the layoff list; the veteran audio and voiceover ace has been with KLSX since the early 90's and previously worked at sister WYSP/PHILADELPHIA, and his voice is featured on several radio spots airing throughout SOUTHERN CALIFORNIA. Reach RONN at [email protected].
Here's the CBS quote: Does this sound like corporate double speak or what?
With these actions, we continue to build on our strategy of deploying our assets to best grow our ratings and monetize the results. In the past months, CBS RADIO has streamlined its corporate management staff, and installed Market Managers and Directors of Sales in all of our markets. This change in operating structure has improved the way we do business by simplifying buying and selling transactions, speeding up the decision-making process and importantly -- allowing us to more effectively monetize the aggregate number of listeners who hear us on the radio and the Internet.
CBS RADIO also made significant programming improvements and considerably strengthened our digital assets in order to distribute our content on all available emerging platforms. As a result of our new focus, we’ve experienced substantial over-the-air ratings gains and sizable online-traffic growth. We believe the combination of a new senior management team, continued emphasis on strategic programming decisions, investments in interactive new media and continued attention to costs will best position CBS Radio for success in 2008 and beyond."
Let me clue you turds into something: Laying off CORE ASSET PROGRAMMING PEOPLE isn't: "deploying our assets to best grow our ratings and monetize the results".
I would have hoped that ONE company would have the balls to say: "NO! Our people are important to our success" but I now realize that's not the case any more.
It really cracks me up how homogenized things have become. I guess next week Citadel, Entercom and Cumulus will have THEIR layoffs!
They seem to have mostly laid off Program Directors, etc. I guess with all the voice tracking going on, there are no staffs left to direct!
Here in LA, here's who was affected (from ALL Access):
In LOS ANGELES, long-time market promo/marketing icon and current Oldies KRTH Dir./Marketing KAREN TOBIN is now on the beach.
Talk KLSX/LOS ANGELES Production Director RONN LIPKIN is also on the layoff list; the veteran audio and voiceover ace has been with KLSX since the early 90's and previously worked at sister WYSP/PHILADELPHIA, and his voice is featured on several radio spots airing throughout SOUTHERN CALIFORNIA. Reach RONN at [email protected].
Here's the CBS quote: Does this sound like corporate double speak or what?
With these actions, we continue to build on our strategy of deploying our assets to best grow our ratings and monetize the results. In the past months, CBS RADIO has streamlined its corporate management staff, and installed Market Managers and Directors of Sales in all of our markets. This change in operating structure has improved the way we do business by simplifying buying and selling transactions, speeding up the decision-making process and importantly -- allowing us to more effectively monetize the aggregate number of listeners who hear us on the radio and the Internet.
CBS RADIO also made significant programming improvements and considerably strengthened our digital assets in order to distribute our content on all available emerging platforms. As a result of our new focus, we’ve experienced substantial over-the-air ratings gains and sizable online-traffic growth. We believe the combination of a new senior management team, continued emphasis on strategic programming decisions, investments in interactive new media and continued attention to costs will best position CBS Radio for success in 2008 and beyond."
Let me clue you turds into something: Laying off CORE ASSET PROGRAMMING PEOPLE isn't: "deploying our assets to best grow our ratings and monetize the results".