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CBS rebrands The Early Show to CBS This Morning on January 9th, 2012

The Name sounds familiar? Well, it should. This Morning Premiered on November 30, 1987, and it ended on October 29, 1999. 13 years later, CBS This Morning has been finally resurrected. Erica Hill, who happens to be the lone holdover from "The Early Show", will become one of it's new anchors, as Chris Wragge leaves "The Early Show" as he continues to work full-time permanently as the anchor for WCBS-TV, CBS' Flagship New York Station. Source:http://www.thefutoncritic.com/news/2011/12/01/cbs-news-announces-the-name-of-its-new-morning-broadcast-cbs-this-morning-384502/20111201cbs01/
 
I'm glad they passed on these other names:

CBS This Afternoon
CBS This Evening
CBS The Morning Show
CBS Good Morning, USA
CBS Yesterday
CBS, Eh, who's watching anyway?
 
Well, CBS did The Morning Show-a predecessor to CBS This Morning-With Marriette Hartley, & Bob Saget as anchors, and Mark McEwen as The Meteorologist. Whatever happened to them, beats me. But I think Bob Saget went on to host "America's Funniest Home Videos", and he's also The narrator of The CBS sitcom "How I Met Your Mother".
 
He also did One versus 100 on Game Show Network/NBC,Full House,Movies and another Show. Mark worked at WKMG for a while.
 
Mark McEwen suffered a stroke at the end of his run on CBS. He recovered and was working in Orlando last I heard.
 
recto101 said:
Didn't Diane Sawyer of ABC do CBS This Morning and 60 Minutes in the 1980's before moving to ABC in 1989?

Yes on the morning show, with Bill Kurtis in the early 80's. Probably the best incarnation of the show since it went to two hours.
 
Wasn't The Morning Program only 90 minutes long when it premiered in 1986? If I recall, it was more like Live with Regis and Kathie Lee only with news updates.
 
Apollo7979 said:
Wasn't The Morning Program only 90 minutes long when it premiered in 1986? If I recall, it was more like Live with Regis and Kathie Lee only with news updates.

CBS: If you really don't want to fill two hours, go 7:30-9:00 and allow your affiliates to have the advantage of a little extra local news past 7am.
 
Raymie said:
CBS: If you really don't want to fill two hours, go 7:30-9:00 and allow your affiliates to have the advantage of a little extra local news past 7am.

A couple of years ago, CBS made it mandatory for affiliates to run both hours of The Early Show. Before that, affiliates had the choice to run both hours or just the 8am hour. Many stations chose the latter as the extra hour of local news pulled better ratings.
 
Of course their mandatory requirements depend on how strong the affiliate is. WWL in New Orleans doesn't carry either hour of The Early Show and I'm sure won't carry the new program.
 
Apollo7979 said:
Wasn't The Morning Program only 90 minutes long when it premiered in 1986? If I recall, it was more like Live with Regis and Kathie Lee only with news updates.

It actually premiered in January '87....Didn't even make it to the end of the year as we know. :)

CBS had the "CBS Morning News" from 6-7:30, and then "The Morning Program" from 7:30-9....
 
The "Curse Of Captain Kangaroo" continues for CBS's morning news shows....

Now that the "Ken and Barbie" clones couldn't cut it ratings wise, they're recycling an old title.  I expect Harry Smith to be brought back sometime.

Seriously, CBS needs to retool its morning show to be more hard news.  The fluff on NBC's Today and ABC's GMA is a joke.  A real alternative to MSNBC's "Morning Joe" and the Faux talking heads could find a strong niche among the broadcast networks.  Doing the same fluff as NBC, ABC will only get CBS only so far.
 
As a baby boomer who grew up in the 50s and 60s, with a CBS O&O (KNXT - Los Angeles, the re-purposing of these show titles on CBS always bugged me. The Early Show was the afternoon movie, The Late Show was the movie that came on after the 11:00 PM News, and The Late Late Show was the movie that came on after that.
 
Lkeller said:
As a baby boomer who grew up in the 50s and 60s, with a CBS O&O (KNXT - Los Angeles, the re-purposing of these show titles on CBS always bugged me. The Early Show was the afternoon movie, The Late Show was the movie that came on after the 11:00 PM News, and The Late Late Show was the movie that came on after that.

But were those NATIONAL programs or just the titles that your local station in LA chose for their movies.
 
I think they were used by all the CBS o&os; I'm almost
positive that WCBS used them, but they were not used
by every CBS affiliate. Somebody at the network obviously
dug them up for their morning show ("The Early Show"),
Letterman ("The Late Show"), and Craig Ferguson ("The Late
Late Show").
 
formeraa said:
Lkeller said:
As a baby boomer who grew up in the 50s and 60s, with a CBS O&O (KNXT - Los Angeles, the re-purposing of these show titles on CBS always bugged me. The Early Show was the afternoon movie, The Late Show was the movie that came on after the 11:00 PM News, and The Late Late Show was the movie that came on after that.

But were those NATIONAL programs or just the titles that your local station in LA chose for their movies.

They were local programs, but all of the CBS O&Os, and many of the affiliates used the same titles in their local markets for movies. In the 60s, there was even an animated intro and accompanying catchy jingle for The Late Show that many of the stations used. The only thing customized in the jingle for each market was the Channel number.

When CBS first brought in late night network programming (Merv Griffin was first, IIRC), The Late Show was shifted to 1:00 AM, where The Late Late Show used to be.
 
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