A Successful AM, HD2, and an arbitron diary
If HD actually becomes successful, the KYW HD2 thing is
actually not a bad idea. That being said, I have seen other
posts about removing it completely from 1060 and putting it
either on an FM position, or on an HD2 exclusively.
A couple of factors are at play here.
The first is that it wouldn't make sense for KYW to totally
lose 1060. They have a succesful AM station. That feat
alone is an accomplishment. If they replaced the news
format, what would replace it on 1060? We already have
sports and talk on AM in Philly. Any other AM format is a
loser. There is no other viable format to replace the news
on 1060, so CBS would end up losing a profitable AM station.
I don't think that will happen.
The other factor is obvious. Unless HD2 becomes standard in
every car and on every portable or home receiver, a lot of
listeners who would tune into KYW would be at a loss.
Also, how do (would) the ratings work? If WOGL simulcasted
KYW on HD2 and I tune in, which station gets the credit in
an arbitron diary? Is it WOGL or KYW?