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CBS SPORTS in TAMPA is BOMBING!!!
- Thread starter RMARTZKE
- Start date
Cedric, you mentioned not liking the "macho/jock/constuction worker" type of show format, and I agree with you, but who do you think listens to radio from 8-5 each day? It's not just cubicle dwellers, its construction workers, couriers, UPS drivers, lawn maintenance people, etc. So I guess I can't fault them for keeping at least half their push for that angle...it's why I tolerate the dumb ads 620 runs for itself, with the juvenile double entendres and such, they gotta spread their wings
And my lord, I haven't seen a grammar discussion like this since English Lit II at UT about a decade ago. Texting has brought in a whole new wave of people who type without reviewing, thumbs fling furiously, and it's not for the best, but it is what it is... I'd rather see "markets" abbreviated as "MKTS" then see a misuse of syntax, such as the "exepts" or "accepts" quoted above
And my lord, I haven't seen a grammar discussion like this since English Lit II at UT about a decade ago. Texting has brought in a whole new wave of people who type without reviewing, thumbs fling furiously, and it's not for the best, but it is what it is... I'd rather see "markets" abbreviated as "MKTS" then see a misuse of syntax, such as the "exepts" or "accepts" quoted above
Cedric said:jmtillery said:All excellent points; however, do you have any particular format in mind that you believe will attract a specific desired target demo? And what demo would you target? I ask because, although you stated the signal isn't the only problem, it is a very real issue for 98.7, so any format will be a challenge and will have to be unique and niche enough that a listener will actually tune in and listen over any of the other bigger signals in the metro where reception is less of a problem.
Ok, I would stray away from a niche format. I'm sure everyone is going to tell me it wouldn't work, but I'd ditch the sports and go with more of a "hot talk" format. But instead of doing brain dead construction worker talk like on the Bone, I'd go for something more like what 620 WSUN was doing in the early 90's. Have a couple sports shows, have a sex show, have a couple news/talk type shows, and yes, still have some immature crap... but mix it up and make it local in morning and afternoon drive. That satisfies CBS's desire to bypass music licensing fees, and would give people who aren't sports fanatics a reason to tune in. The Bone could be performing SO much better than it is right now, if they dropped the whole "retard" thing on EVERY show and if they dropped all the macho/jock/construction worker crap.Their numbers are good, but you really have to give everyone a reason to listen and participate.
If not that, maybe I'd format it to compete with 97x. But I dunno man, if terrestrial radio is going to continue to compete with the alternatives, the programmers are going to have to get more creative.
Oh my god, this. Especially the bolded part. WSUN in the early 90's had Bob Lassiter, Neil Rogers and Rick & Suds simulcasted from down in So. Fla. All incredible talents, imo, and they were just plain old "talk shows". They weren't specifically sports or politics or anything really, just "talk". And another thing they were was entertaining as all hell and just plain fun to listen to.
That may be the issue, though. Perhaps I'm just being sentimental, but I can't imagine anyone out there today who could touch the level of talent that SUN lineup had. Radio just doesn't sound like that anymore, sadly.
And this suggestion goes against the "620 rejects" thing, but Bobby Fenton does a good job on the weekends over there and would be worth a look by 98.7. So what if 620 doesn't use him much? Look at the Rays. They've built one of the best organizations in baseball taking players other teams didn't get the most out of or use properly and putting them in position to succeed. Being at 620 shouldn't be a scarlet letter. And besides, who other than Justin on 98.7 used to be at 620? So what? I like T-Kraz from over there too.
Fenton reminds me the most of a Neil Rogers type if you're talking the hot talk kind of format, except he seems to be a little less abrasive to callers.
Fenton reminds me the most of a Neil Rogers type if you're talking the hot talk kind of format, except he seems to be a little less abrasive to callers.
The strange thing is CBS does know how to do sports radio well. Look at WFAN or The Sports Hub in Boston.
Doing some rough math estimates from the 6+ numbers I can see, the time spent listening (or whatever they call it now under PPM) is not that different from DAE's. The issue is cume.
That would mean that the people who can hear the station like it and stay with it for a reasonable amount of time, so maybe the #1 issue is the signal. Wild 98.7 was by far the most successful format on that frequency because the Urban audience is concentrated in southern Pinellas County, right under 98.7's stick. When they moved Wild to 94.1, which despite having a bigger overall signal has building penetration issues in Pinellas, the numbers went down.
CBS' successful sports outlets are on very good signals in most markets (Baltimore being the possible exception). Maybe instead of running the national CBS network on 1010, they would be better served to do a full simulcast for the sake of covering the entire market. And maybe that simulcast includes just the local morning show and the national network the rest of the day.
And for what it's worth, when someone with just 45 posts appears out of nowhere and starts ripping people with terms like "brutal...horrible..failure" it's usually a safe bet that someone has an axe to grind.
That would mean that the people who can hear the station like it and stay with it for a reasonable amount of time, so maybe the #1 issue is the signal. Wild 98.7 was by far the most successful format on that frequency because the Urban audience is concentrated in southern Pinellas County, right under 98.7's stick. When they moved Wild to 94.1, which despite having a bigger overall signal has building penetration issues in Pinellas, the numbers went down.
CBS' successful sports outlets are on very good signals in most markets (Baltimore being the possible exception). Maybe instead of running the national CBS network on 1010, they would be better served to do a full simulcast for the sake of covering the entire market. And maybe that simulcast includes just the local morning show and the national network the rest of the day.
And for what it's worth, when someone with just 45 posts appears out of nowhere and starts ripping people with terms like "brutal...horrible..failure" it's usually a safe bet that someone has an axe to grind.
Pzimm7778 said:I work in Net Park and can't get 98.7, 95.3, or any AM station. Not sure if just simulcasting on 1010 is going to work that well.
If you work at Net Park and can't pick up 1010 AM then you need to buy a new radio, you're practically in the shadow of their towers.
It doesn't surprise me that you have trouble with 98.7 and 95.3 though.
Over and Over and Over and Over..... for years I hear people complaining on this board about 98.7's signal. Nothing but an EXCUSE. Funny how I never hear this about 92.5. Same amount of power. Same tower. And for what it's worth, Parttimer does have a point about "Wild" on 94.1 vs. 98.7. But I don't see how they were ever successful on 98.7 without getting some major part of Hillsborough to listen. Hot zips do play a part in what format you run on what signal.... I just don't buy the 98.7 signal sucks argument. IF translators 94.5 and 105.9 can pull numbers as "Thunder", signal is no excuse for the poor performance of 98.7.
PS.... I believe that this week marks the 1 year anniversary of The Fan. I'm all about giving a station 8-10 months to get some traction but a year??? Come on now.
PS.... I believe that this week marks the 1 year anniversary of The Fan. I'm all about giving a station 8-10 months to get some traction but a year??? Come on now.
I have a hunch that 98.7 is on a two year plan. One year simply isnt enough to make a dent in the 620 deathgrip.billalm said:PS.... I believe that this week marks the 1 year anniversary of The Fan. I'm all about giving a station 8-10 months to get some traction but a year??? Come on now.
billalm said:Over and Over and Over and Over..... for years I hear people complaining on this board about 98.7's signal. Nothing but an EXCUSE. Funny how I never hear this about 92.5. Same amount of power. Same tower. And for what it's worth, Parttimer does have a point about "Wild" on 94.1 vs. 98.7. But I don't see how they were ever successful on 98.7 without getting some major part of Hillsborough to listen. Hot zips do play a part in what format you run on what signal.... I just don't buy the 98.7 signal sucks argument. IF translators 94.5 and 105.9 can pull numbers as "Thunder", signal is no excuse for the poor performance of 98.7.
PS.... I believe that this week marks the 1 year anniversary of The Fan. I'm all about giving a station 8-10 months to get some traction but a year??? Come on now.
Highly-targeted formats such as Urban and Spanish-language historically are the best bets on poor signals because the audience will put up with the signal to get what they want to hear, especially if they have nowhere else to go.
Wild 98.7 put a great signal over its target audience. And in the case of sports talk, the 98.7 signal comes in well in areas that aren't interested; 620 has years of history, all the play-by-play, and despite being on AM, one of the best signals in Florida.
Sooner or later CBS will leverage a pro team away from Clear Channel, but that can only happen when the contracts come up. Personally I would load up the AM with things like Florida State, NASCAR, Orlando Magic, anything that could be sold as packages.
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Sooner or later CBS will leverage a pro team away from Clear Channel, but that can only happen when the contracts come up. Personally I would load up the AM with things like Florida State, NASCAR, Orlando Magic, anything that could be sold as packages.
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NASCAR on AM only works in the boonies, and given the lack of interest from ESPN and Turner, who is bailing after 30 years, unless you can make money above the rights fees, I'd pass.
I will stick with this to my dying day: Tampa Bay has not been, is not now and will not soon be an NBA area. The Magic have bounced around at least five different stations since their inception. Even when USF manages to field a half decent team, they struggle to get fans.
FSU football? Maybe. Depends on if they force me to carry every Men's hoop game.
Sooner or later CBS will leverage a pro team away from Clear Channel, but that can only happen when the contracts come up. Personally I would load up the AM with things like Florida State, NASCAR, Orlando Magic, anything that could be sold as packages.
[/quote]
NASCAR on AM only works in the boonies, and given the lack of interest from ESPN and Turner, who is bailing after 30 years, unless you can make money above the rights fees, I'd pass.
I will stick with this to my dying day: Tampa Bay has not been, is not now and will not soon be an NBA area. The Magic have bounced around at least five different stations since their inception. Even when USF manages to field a half decent team, they struggle to get fans.
FSU football? Maybe. Depends on if they force me to carry every Men's hoop game.
If it was me negotiating with FSU I'd start with offering to clear all the ACC games, then maybe move up to cover in-season tournament action. Last offer clear everything that doesn't conflict with USF...
They are pushing the heck out of their NFL package, which certainly can't hurt.
They are pushing the heck out of their NFL package, which certainly can't hurt.
Cedric said:Pzimm7778 said:I work in Net Park and can't get 98.7, 95.3, or any AM station. Not sure if just simulcasting on 1010 is going to work that well.
If you work at Net Park and can't pick up 1010 AM then you need to buy a new radio, you're practically in the shadow of their towers.
It doesn't surprise me that you have trouble with 98.7 and 95.3 though.
I've taken 3. Nothing.
IckPodcastGuy said:I have a hunch that 98.7 is on a two year plan. One year simply isnt enough to make a dent in the 620 deathgrip.billalm said:PS.... I believe that this week marks the 1 year anniversary of The Fan. I'm all about giving a station 8-10 months to get some traction but a year??? Come on now.
Neither will 2. IMO, 620 will have to be the author of its own demise. No one else is going to take them down.
Pzimm7778 said:IckPodcastGuy said:I have a hunch that 98.7 is on a two year plan. One year simply isnt enough to make a dent in the 620 deathgrip.billalm said:PS.... I believe that this week marks the 1 year anniversary of The Fan. I'm all about giving a station 8-10 months to get some traction but a year??? Come on now.
Neither will 2. IMO, 620 will have to be the author of its own demise. No one else is going to take them down.
Exactly, I bet 620 will be around until CC starts selling/shutting down their AM signals... and that will have nothing to do with an under-performing FM sports station.
I work in the same area, and 95.3 is spotty driving in the area, let alone sitting in a cubicle. Driving around, it comes in pretty well, but inside=a concrete building is another matter.Pzimm7778 said:Cedric said:Pzimm7778 said:I work in Net Park and can't get 98.7, 95.3, or any AM station. Not sure if just simulcasting on 1010 is going to work that well.
If you work at Net Park and can't pick up 1010 AM then you need to buy a new radio, you're practically in the shadow of their towers.
It doesn't surprise me that you have trouble with 98.7 and 95.3 though.
I've taken 3. Nothing.
1010 comes in just fine but I dont really listen to it.
I've been having trouble getting 95.3 and 94.5 at my house in St. Pete lately. They both get a lot better once I get out on 275 and start heading north.
Do you call yourself IckPodcastGuy because podcasts gross you out?
Do you call yourself IckPodcastGuy because podcasts gross you out?
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