So this morning at around 5 AM, I was listening to WFAN and after a commercial break, the host took a call at around 4:57 AM or so and after that call, threw it to a "20/20 Sports" update at 5 AM. Normally at the top of the hour, if there is a stopset, it usually starts at :55 or :56 before the TOH and is followed by the update. But I point this out because this is the clock used by the CBS Sports Radio network. I wonder if this new clock is a precursor to WFAN adding Damon Amendolara and/or Scott Ferrall overnights.
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CBS Sports Radio Coming Soon To WFAN?
- Thread starter DToTheJ
- Start date
Since "The Fan" and "CBS Sports Radio" are fairly equally used across stations, either could merge into the other. Individually branded stations (e.g., "The Game" in Atlanta) would probably rolled in as well.
I wouldn't be shocked to see the CBS Sports Radio brand replace the The Fan brand over time. However, I'm not sure what this would gain them. Perhaps some national unity to advertisers, but I doubt that would be significant enough to re-brand several stations.
Maybe the slight schedule change is really just a slight schedule change. More simulcasting overnights like you mentioned would be logical.
I wouldn't be shocked to see the CBS Sports Radio brand replace the The Fan brand over time. However, I'm not sure what this would gain them. Perhaps some national unity to advertisers, but I doubt that would be significant enough to re-brand several stations.
Maybe the slight schedule change is really just a slight schedule change. More simulcasting overnights like you mentioned would be logical.
I doubt NYC's The Fan would give up the local revenue just to save some payroll. When on a network, there are only some many local commercials that can be place in the program.
As for CBS's "the Game" in Atlanta: IIRC CBS sports radio has Cumulus as a partner. In Atlanta 680 the Fan (with a 93.7 FM translator) is owned by the Dickey family and counts in Cumulus's market cap, and is the CBS radio network affiliate.
Of course this is radio, and sometimes logic doesn't count
As for CBS's "the Game" in Atlanta: IIRC CBS sports radio has Cumulus as a partner. In Atlanta 680 the Fan (with a 93.7 FM translator) is owned by the Dickey family and counts in Cumulus's market cap, and is the CBS radio network affiliate.
Of course this is radio, and sometimes logic doesn't count
Possible that FAN AM could go all-birdfeed CBS while the FM will stay local? That's what happened with WEEI in Boston. If the advertisers don't want to buy AM anymore, what's the point of the simulcast other than to serve out-of-market listeners and DXers, neither of which matter to the bottom line?
If that happens, What a waste of a clear channel 50,000 watt frequency.
If this board ever needed a "like" button, this is the one for me.
New York is lucky, you still have viable AM operations. Agencies (which control most of the money in PPM markets) usually don't care which station or band they place flights of commercials on. They are interested in cost point / demo factors. The two NYC all news operation bill good. They have to because of the expense of n All News operation. Do the ESB FMs really cover all of the market? Has moving the Fan to FM helped ratings wise? Being on FM doesn't always cure demo issues. WBAP Dallas lost their FM. CBS Radio Sports and most radio networks sells national "clearance". The commercial is heard on X number of stations in X number of markets. If the accountants and or programmers at CBS thought they would make more money by "satelliting" Fan AM then it would happen.
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