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CBSFM- Songs that should be added or re added to the rotation?

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WCBS-FM is playing "Sweet Caroline". They last played it on August 30th at 9:52 PM.
This is where programmers can differ in how they interpret and use research. I have had songs that tested very well, but which I knew were either "songs people like but don't expect to hear on my station" or "songs that work in special situations but should not be on the playlist".
 
In fact, the song received 9 spins this week, very evenly distributed throughout the day. Zero spins the week before.
"Spins" as though we still use vinyl. Heck, I still call them car keys even though it's been one key or fob for years.
 
Many young listeners are into oldies. The people in the radio business will disagree with me, but there are songs from the 60s and 70s that have universal appeal and should be in rotation. Examples are:

My Girl -Temptations
Sweet Caroline - Neil Diamond
Satisfaction - Rolling Stones
Hey Jude - Beatles

I suggest classic stations have a "Heart of Rock n Roll" show on a Sunday night playing only 60s and 70s hits.
They did play sweet caroline the other day so that was a nice surprise. They used to play build me up buttercup, wish they still played that
 
"Spins" as though we still use vinyl. Heck, I still call them car keys even though it's been one key or fob for years.
When I worked at one of the major home shopping networks, younger people than me would still refer to a "taped show".
 
In fact, the song received 9 spins this week, very evenly distributed throughout the day. Zero spins the week before.
Weirdness. I wonder why it was brought back from cold storage this week. Some sort of "summer songs" nostalgia gimmick as the summer months end? Any other moldy oldies being played? "Beach Baby"? "See You in September"? "Margaritaville"?
 
I wonder how Cousin Brucie's ratings on Saturday nights compare to WABC's ratings during the weeks. I assume that this information is not publicly available. There are advertisers on his show.
 
I wonder how Cousin Brucie's ratings on Saturday nights compare to WABC's ratings during the weeks. I assume that this information is not publicly available. There are advertisers on his show.
If it was a compelling business proposition, Brucie would be on during the week where actual money can be made...rather than on the weekend where there is significantly less revenue potential.
 
If it was a compelling business proposition, Brucie would be on during the week where actual money can be made...rather than on the weekend where there is significantly less revenue potential.
Bruce is approximately 85 years old. He doesn't have to work multiple days a week, he doesn't have to work any days a week. He has nothing to prove (except maybe to himself). Bruce still does Saturday evenings because he loves being on the air and communing with his loyal listeners.

(Small personal anecdote: when Bruce was at CBS-FM, I met my friend Don K. Reed for a visit one night, a Wednesday night, when Bruce still had the Wednesday evening shift just before Don's. I brought my (then) fiancèe with me, who'd never seen a radio station before. Bruce saw us all come into the station, and a few minutes later made a bee-line for us, chatting her up like she was his old, long-lost classmate. She was blown away, and I realized, up close and personal, why he engenders so much loyalty among many of his long-time listeners. Absolutely genuine, not a whiff of pretense or attitude, and a real mensch.)
 
I’m enjoying the ongoing modernization at CBS-FM. The morning show is lively and enjoyable (and my understanding is that they’ve posted great early ratings), the infusion of 90s titles fits in very nicely, and the new voiceover artist makes the station sound more youthful.

I’d still like to hear a dash more stationality between the songs outside of AM Drive (particularly 1-2 more jock breaks per hour), but I understand the need to streamline presentation in the competition for workplace listening. On the whole, though, I think the CBS-FM programming brain trust’s moves are smart. Audacy/NY has a good thing going with complementary classic and contemporary hits (WNEW) stations both performing very well, and hopefully that will help the cluster navigate the headwinds affecting revenues across the industry.
 
Mariah Carey:

Emotions
Dreamlover
Fantasy
Always Be My Baby

Madonna:

Lucky Star
Borderline
Holiday
Material Girl
Like a Virgin
Dress You Up
Into the Groove
Crazy for You
Papa Don't Preach
Open Your Heart
True Blue
La Isla Bonita
Causing a Commotion
Like a Prayer
Cherish
Vogue

Time to test Madonna songs like Burning Up, Angel, Express Yourself, I'll Remember, Secret, Ray of Light, Beautiful Stranger and Music.

Michael Jackson:

Don't Stop 'til You Get Enough
Rock with You
Wanna Be Startin' Somethin'
Beat It
Billie Jean
Human Nature
P.Y.T. (Pretty Young Thing)
Bad
The Way You Make Me Feel
Smooth Criminal
Black or White
Remember the Time

Time to test two Michael Jackson songs like Off the Wall and You Rock My World.

Whitney Houston:

How Will I Know
I Wanna Dance with Somebody (Who Loves Me)
So Emotional
I'm Your Baby Tonight
I Have Nothing
I'm Every Woman (like Chaka Khan)

Janet Jackson:

What Have You Done for Me Lately
Miss You Much

Time to test four Janet Jackson songs like When I Think of You, Escapade, Together Again and All for You.

Usher:

You Make Me Wanna...

Time to test Yeah! feat. Lil' Jon and Ludacris.

Phil Collins:

In the Air Tonight
You Can't Hurry Love (like The Supremes)
Sussudio
Don't Lose My Number
Take Me Home

Time to test Something Happened on the Way to Heaven.

George Michael:

Faith
Father Figure
One More Try
Freedom '90
Don't Let the Sun Go Down on Me (with Elton John)

Time to test I Want Your Sex.

Hall & Oates:

Kiss on My List
Private Eyes
I Can't Go for That (No Can Do)
Maneater
Out of Touch

Time to test You Make My Dreams

Paula Abdul:

Straight Up
Opposites Attract (with the The Wild Pair)

Time to test Cold Hearted.

Prince:

I Wanna Be Your Lover
1999
Little Red Corvette
Let's Go Crazy
When Doves Cry
I Would Die 4 U
Purple Rain
Raspberry Beret
Kiss

Time to test U Got the Look with Sheena Easton.

Bon Jovi:

Runaway
You Give Love a Bad Name
Livin' on a Prayer
Wanted Dead or Alive
It's My Life

Time to test Bad Medicine.

TLC:

Waterfalls
No Scrubs

Time to test Unpretty.

Rod Stewart:

Do Ya Think I'm Sexy
Some Guys Have All the Luck
Forever Young
Rhythm of My Heart
Have I Told You Lately

Time to test Young Turks.

Roxette:

The Look
It Must Have Been Love

Time to test two Roxette songs like Listen to My Heart and Joyride.

Lionel Richie:

You Are
All Night Long (All Night)
Say You, Say Me

Paul McCartney:

Time to test Say, Say, Say with Michael Jackson.

Destiny's Child:

Say My Name

Time to test two Destiny's Child songs like Independent Woman, Pt. 1 and Survivor.

Cher:

If I Could Turn Back Time
Believe

Time to test I Found Someone.

Boyz II Men:

Time to test Motownphilly.

Bryan Adams:

Run to You
Heaven
Summer of '69
(Everything I Do) I Do It for You

and more songs of artists.
Maybe certain stations with WCBS format will add Yeah really soon. Who knows?
 
Margaritaville will probably be added on lots of stations pretty soon since he recently passed away. KJEB will probably add it back to its rotation on Tuesday when their JukeBox Weekend is over which is a Seattle station.
 
Idle muse here.
During those auditorium tests, what percentage of those brief clips of hooks is of the beginnings of songs ?
The very starts of those songs, and not the meat or the solos, would be the first thing coming out of spot sets or separators for any listener to judge,, no ?
 
Idle muse here.
During those auditorium tests, what percentage of those brief clips of hooks is of the beginnings of songs ?
They are almost always 8" of the hook of the song. Unless the song starts with the hook first, it would be unusual to use the start for a music test.
The very starts of those songs, and not the meat or the solos, would be the first thing coming out of spot sets or separators for any listener to judge,, no ?
No. What is memorable is the hook. Of course you can have a song with two possible hooks, such as Suite: Judy Blue Eyes which really is a two part song. Or, in another language, Joe Dassin's Jardin du Luxembourg which sort of has three hooks, one in each tempo set.

A music test is not a Mitch Miller sing-along. It uses the most easily recognizable tidbit of a song so listen3ers can immediately identify and score. Oh, and almost everyone has registered their score in 4 to 5 seconds so more than 8 is way too long. However, when a test is done "self administered" via a stream, the hook may be longer. Often people who really love a song will listen a bit more even after scoring. They score songs they know and hate very fast, though.
 
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