The ratings don't show that. WOGL is strongest in 35-53, and weakest in 18-34.
Its target was always 35-54 for sales. They did not refresh fast enough, and now are catching up trying to trade the 55-64 for 35-44 improvements.
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"CBSFM Yesterday - All the Way to New York's Greatest Hits Today"
- Thread starter andreaj10
- Start date
Its target was always 35-54 for sales. They did not refresh fast enough, and now are catching up trying to trade the 55-64 for 35-44 improvements.
You'd be surprised how many people your age love 80s music.
But not too many
Please, 63 is young!
WAXQ does not play Fall Out Boy. And neither does WBGG down in Miami, even with WBGG being a bit more receptive towards 2000s rock.
Maybe if "emo" music tests well with the upper end of the money demos, or at least not alienate them.
and that's the main reason (DUH!) why when the station returned in 2007, it remade itself into "New York's Greatest Hits" and was NOT and is NOT even today the station that the old-timers/P1s remember - they had to!
not to most radio advertisers - their primary target is 40 and under - anybody over 40 (like me) is considered old. And in the case of 101, they HAD to target younger - as i was saying above, most of us who started out with them in the 70's and 80's are either old or moved to Miami Beach - or no longer here.
NYRadioFan22
Banned
I was so happy when Cousin Brucie came back to 77 WABC!!! I listen to his show every Saturday night, 6 to 10!!!
Luckily for them, the music of the 80's has phenomenal staying power and attracts young listeners. Suffice to say WCBS-FM and other classic hits stations stumbled into success this way.
Their use in popular shows such as Stranger Things helps as well; Take Kate Bush's "Running Up That Hill", a song from 1985 that never charted higher than 30 on the Hot 100 in the US is getting spins on 18-24 leaning formats, alt rock and even Top 40/CHR.
I'm in my late 40's here. And at least for my generation. 80s music, now is what 50s/60s music was back when I was a kid.
When I was a teenager 50s 60s and (early) 70s were oldies. And now 80s and 90s are considered oldies. I'm fine with that... it is what it is. 😊
When I was a teenager 50s 60s and (early) 70s were oldies. And now 80s and 90s are considered oldies. I'm fine with that... it is what it is. 😊
NYRadioFan22
Banned
I really think they should bring back the music of the 50s and the 60s!!! I mean, they don't even play The Beatles!!!! That era of music is timeless, as I'm a huge fan only in my mid 30s!!!!!
You are a very small minority exception. A station can not afford to drive off its portion of the 25-54 sales demographics for a couple of people who enjoy music or entertainment that is older than they are.
There are people in their 30's who watch MeTV. While I cringe when I hear, "A horse is a horse, of course of course" there are a few younger folks who are amused by the show. But those channels thrive by selling adult diapers, vitamins and diced foam pillows, not by appealing to younger folks.
That is not true. Some of the highest billing radio stations target 35-54. The bulk of ad buys cover all or big parts of 25-54, not under 40.
Even ethnic buys for Black and Hispanic audiences target, mostly, 18-49 and that is because the median age of those groups is younger.
Old people don't move to Miami Beach any longer and have not for decades and decades. Mostly you see wealthy Venezuelan refugees, Colombians and even now Peruvians and Argentines as well as the Cuban-American business leaders.
It returned to older Top 40 hits in 2007 because what CBS learned in the earlier 2000's from the PPM tests in Philadelphia made them aware that they had to protect the image CBS-FM once had and not let anyone else do the updated version of classic hits.
Yes, the were afraid another group would adopt classic hits in NYC and that they would lose an opportunity that was too big to pass up on.
As a broadcaster who's been in the business since the 1970s, I find it totally stupid that advertisers don't want to look at the 54 plus age group. They have disposable income and usually will spend more than the younger folks. Especially those punking down thousands of dollars for an RV they can retire and travel the country in. I shake my head at the way advertisers treat the older generations because they are the ones who will spend the money because they have it! I'm 63 myself and program my station for 25 plus. I don't stop at 54....those in their 50s and 60s like BIG trucks, RVs, nice boats, etc...Dining out rather than cooking at home, BIG TVs, and that's MONEY....why pass it up??
I'm 67. I was just entering my thirties when the iconic music of the mid-'80s began to arrive on radio. It was a real breath of fresh air and I loved all of it -- definitely did not think it was rubbish or that pop music had passed me by. That would have to wait until the early '90s,
More 60+ (and even more 65+) listeners are just getting by on Social Security and whatever savings they managed to accumulate. Many need to deal with increasing medical expenses, always a concern as one ages. And the ones who are still buying stuff are brand-loyal for the most part. No amount of advertising is going to turn someone whose last three cars have all been Buicks into a Lexus buyer.
Some do...most of the audience for talk radio is 55+. If you listen to talk radio, you get a sense of who advertises to 55+. Lots of medical and financial products. Cars, trucks, boats don't usually advertise on radio.
WCBS-FM was trying to appeal to younger listeners even before Jack FM. I remember them playing then-recent songs like Cher's "Believe", Rob Thomas/Carlos Santana's "Smooth", Smash Mouth's version of "I'm a Believer" and the Counting Crows/Vanessa Carlton version of "Big Yellow Taxi". Those recordings were far newer (at the time) than anything they're playing today.
Boats are a specialty market, but how can you say that car and truck ads are unusual on radio, unless you mean advertising by the automakers themselves rather than dealers? Where I am now, car and truck dealers use radio heavily, especially country and AC.
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