Because a far greater percentage of 60+ aren't living that kind of life. That some of them are buying and selling stuff at flea markets is irrelevant. What advertiser would want to reach that segment of 60+ other than operators of flea markets?
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"CBSFM Yesterday - All the Way to New York's Greatest Hits Today"
- Thread starter andreaj10
- Start date
That's up to the advertisers and what buys are available
Once again, they're not being "ignored." Advertisers target them in many ways. But not typically through music radio.
In fact, some advertisers may have bought sponsorships to that very flea market you attended.
25 34 seems to be a little young for a Classic Hits station/ Plus they own NEW FM which clearly targets women in the 25 to 34 demo, Doesn't seem to be a smart thing to do.
I may be exaggerating a bit with the demo estimate, BUT....the CBSFM that is on today plays music that would NOT have been heard on the old station - mostly because of the fact that our demographic (40 and over) has aged or passed away. As I have said before, the station had to move on because otherwise they would have probably lost a lot of revenue - so where they used to play, for example, Nick Santo and the Capris - they now play the Fugees remake of "Killing Me Softly..." - where they used to play the Supremes ORIGINAL of "Can't Hurry Love" - they now play the Phil Collins version - because those songs attract the younger audience that the station is seeking!
no - Infinity (iirc, the name pre-Audacy) just wanted to jump on the Jack format in NYC before anybody else did - they just did it with the wrong station! (at that time, 92.3 and 101.9 would have been the best candidates for Jack - but the powers-that-be KNEW that if they did it with CBSFM, they would make a HUGE impact - and BOY did they ever!!!
A great example might be the old WNEW-AM/WQEW. They stayed with basically the same music until there was practically no one left from that era. They were a museum of the 40s & 50s. Which is wonderful if you can find a way to pay for it.
NYRadioFan22
Banned
Does anyone know the percentage of young listeners for Cousin Brucie's Saturday night show on 77 WABC? I'm in my mid 30s. And Vinnie Medugno, the guy that hosts another oldies show right before the Cuz at 5 PM, is only in his mid 30s like me!!!
and many people pay for music specific to a particular era or style of music - it's called Sirius XM.....but as far as terrestrial radio is concerned, the demographic target is under 40 - which is then split into urban, pop/top 40, and sports (on the latter, WFAN is really doing their part to lower the demographic, even with their hosts - 32-year-old Keith McPherson replacing 74-year-old Steve Somers being a great example of that)
i seriously doubt that there are a lot of younger listeners listening to both Brucie and Medugno on WABC - RedApple (and John Cats) - wanted to bring those kind of shows to Saturday nights because Cats was tryin to bring back the stuff HE remembers! I don't know that much about Medugno's show - but the people who mostly listen and call in to Brucie's show are the VERY SAME people who listened to him on Sirius XM and listened to him before that on WCBSFM! I suspect that Medugno's popularity is because of the "Joe Causi connection"....need i say more?
Turn on networks that are mostly watched by older folks like the Game Show Network and you'll see the ads - and advertisers, that are indeed targeting that older demographic- Especially while they're airing older shows like Match Game and Card Sharks. The ads are what one would expect - Life and medical insurance, pre-paid funerals, powered wheelchairs/scooters, walk-in bath tubs, life alert buttons that can summon help if you're alone and have a problem, etc. Generally items that offer a sense of security or peace of mind to older folks, or help them live a more full life with their limited mobility or age-related conditions.
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Question for @DavidEduardo , do you know what sort of audience FIGURES the XM-Sirius Oldies/Classic Hits channels have?
Nope. They have internal data based on surveys they do of their own subscribers, but they do not publish the data and those who see it are under confidentiality agreements. They do not publish or release information on how they determine content or measure it.
Funny thing was few CHR stations even played "Running Up That Hill" in any serious rotation to matter at the song's 1985 peak. That's what surprised me about the song's revival.
But Kate Bush has always had a sizable American Britpop cult fanbase and you'd think you'd hear more of her than you actually did on mainstream U.S. radio. But outside of Alternative, early AAA and some early NACs, she was never really taken seriously by American radio.
I will tell you that the Sirius channels that play a large amount of currents and therefore report to trade music charts have to prove some basic audience data so their influence can be weighted. Those weightings are published by those trade charts. But as for oldies and classic hits, they don't have to appeal to advertisers, so they have no reason to care.
K.M. Richards
Program Director, The Eighties Channelâ„¢
Not true, based on research from multiple sources confirming BigA's statement. The 80s are the most popular decade in the Classic Hits format, with the core years being 1983 through 1986, when CHR was having a big resurgence after A/C dominated the preceding five years or so (plus the Disco debacle of 1979-80).
Hyundai is sponsoring the iHeart Music Festival, and so they get on air spots as part of the concert sponsorship.
iHeartRadio Music Festival | iHeartRadio
America's iconic music festival returns live Friday, September 18th + Saturday, September 19th, 2026 at T-Mobile Arena in Las Vegas!
There was one attempt to revive the format via WNSW in Newark; however, that format lasted only two years (1999-2001) and reverted to mostly the brokered programming that was the station's only source of substantial income.
But ive always heard their commercials there.Hyundai is sponsoring the iHeart Music Festival, and so they get on air spots as part of the concert sponsorship.
iHeartRadio Music Festival | iHeartRadio
America's iconic music festival returns live Friday, September 18th + Saturday, September 19th, 2026 at T-Mobile Arena in Las Vegas!www.iheart.com
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