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Charleston & Columbia Ratings from (nearly) 20 years ago.

R

RobynWattsV2.0

Here's what Charleston radio (market #86) looked like neary 20 years ago:

Station Format Su/87 F/87 W/88 Sp/88

WEZL Country 13.5 11.9 11.7 12.1
WKQB Top 40 8.6 10.9 7.3 9.0
WWWZ Urban 11.9 9.7 8.8 7.4
WPAL Urban 7.4 7.1 6.7 6.8
WXTC AC 6.1 6.4 7.1 6.8
WSSX Top 40 10.0 7.6 5.3 6.0
WAVF Album 2.7 5.6 6.8 5.4
WMGL Urban 3.3 2.4 4.9 4.7
WXLY Cls. Rock 5.2 6.3 4.9 4.7
WDXZ Easy 4.1 6.4 7.1 3.8
WJYQ AC 0.8 0.8 2.3 3.8
WMCJ Religious 4.2 2.2 1.7 3.1
WWHT-AM/FM Crossover 2.0 1.0 2.6 3.1
WZJY Religious __ __ __ 2.5
WKCN News/Talk 2.5 1.5 1.4 2.1
WQIZ Religious 0.9 1.8 2.7 1.9
WWDM Urban 3.3 2.9 2.1 1.9
WHLZ Country 0.5 1.5 1.1 1.5


Now, Columbia (market #93, they were rated twice per year at the time):

Station Format F/87 Sp/88

WCOS-FM Country 18.0 20.6
WWDM Urban 18.9 18.7
WNOK-FM Top 40 7.8 9.1
WMFX Album 4.9 6.0
WSCQ AC 5.6 6.0
WVOC News/Talk 4.6 5.8
WCEZ Easy 8.4 5.4
WTCB AC 4.1 5.0
WOIC Urban 5.7 3.5
WTGH Religious 4.1 3.3
WYYS Top 40 1.0 3.1
WKWQ Album 1.3 2.4
WPRH Top 40 4.9 1.9
WCOS-AM Country 1.4 1.1

Enjoy,
Robyn
 
Thanks. I had forgotten a lot of this.

And I updated WRFQ's Wikipedia article because I had forgotten they were easy listening.

Actually, I started the article. There wasn't one. Anything you want to add?
 
Columbia Ratings from 25 years ago.

And If we go back further, here's what the Columbia market looked like in the Fall, 1984 book:

Station Format Fall 1983 Spring 1984 Fall 1984

WCOS-FM Country 18.0 20.4 21.7
WNOK-FM Top 40 9.2 10.8 15.1
WWDM Urban 11.6 10.7 9.1
WIS Full Service 7.2 6.6 9.0
WZLD Top 40 11.1 8.3 8.2
WOIC Urban 7.9 6.6 6.0
WCEZ Easy 5.6 7.1 5.7
WSCQ AC 5.6 6.8 6.2
WDPN Urban 5.9 6.4 4.4
WNOK-AM AC 1.1 0.9 2.4
WTGH Religious 1.5 2.0 1.4
WCOS-AM Country 1.8 0.6 1.3
WQXL Religious 1.5 2.5 0.5
WIGL Country 1.0 0.5 0.6
WBBQ-FM Top 40 0.0 1.1 0.5

Robyn
 
Holy cow! Where'd you get the Charleston numbers from back then? And can you get more?

Truth to tell, I was with Q107 back then and we never saw a book; management didn't subscribe to Arbitron, only Birch (remember Birch?). So I'm only now seeing the 12+ Arb numbers from 20 years ago. Not bad! Thanks...
 
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