Charlotte-Gastonia-Rock Hill Radio Ratings: February 2024

[pjc1961]

Covering the survey period from Thu. 2/1/2024 thru Wed. 2/28/2024, age 6+ overall:

Charlotte

Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #20) Population: 2,620,000 Black: 602,500 – Hispanic: 316,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...

radioinsight.com

Alternate view: https://ratings.****************/content/arb093
Alternate view: https://www.urbaninsite.com/wp-content/uploads/2024/03/CHARLOTTE-GASTONIA-ROCK-HILL.htm

Top 5+ demo rankings analysis from Research Director, Inc./XTrends will be available on Thu. 3/21/2024.

 

[eacalhoun1]

Are the dismal ratings for both CHRs indicators that the young demo they target just aren’t listening to terrestrial radio? Mix 107.9 and K ain’t looking good, either.

 

[CLTRadio]

Are the dismal ratings for both CHRs indicators that the young demo they target just aren’t listening to terrestrial radio? Mix 107.9 and K ain’t looking good, either.

It's not the younger demo. Both CHRs perform poorly with their target age group. I think it has more to do with poor programming and weak jocks more than anything else. Charlotte has also never really been a strong market for CHR. Our urban and country stations are much stronger, and usually stay near the top of the ratings. CHR has usually been middle of the pack.

I did notice that Mediabase now has Trevor Morini listed as WHQC's PD. It was AJ (who is still listed as WLKO's PD). Not sure when that changed.

 

[Mike Sheridan]

This might be one of those weird survey wobbles like we've seen before. WFNZ ahead of the two CHR's and a hot A/C? Also K-104.7 usually gets a bit more of a Christmas Music boost after the holidays. Could it be the jockless Lake got it this year? Are people actually leaving WBT for (gasp!) WFAE? Nah, things will be back to normal next month...I think.

 

[CLTRadio]

RADIO RATINGS ROUNDUP, February 2024, Part IV | Research Director, Inc.

Ahhh, FEBRUARY. The time of winter’s nadir. The buzz from the holidays has receded and the warmth of spring is still a dream in the distance. The d

researchdirectorinc.com

25-54: 1. WPEG 2. WSOC 3. WEND 4T. WOSF 4T. WLKO 8. WKQC

18-34: 1. WKKT 2. WEND 3T. WSOC 3T. WKQC 5. WBAV 6T. WPEG 6T. WLKO 9T. WOSF

18-49: 1. WEND 2. WSOC 3. WOSF 4T. WKKT 4T. WLKO 6. WKQC 7T. WBAV 7T. WPEG

 

[CLTRadio]

This might be one of those weird survey wobbles like we've seen before. WFNZ ahead of the two CHR's and a hot A/C? Also K-104.7 usually gets a bit more of a Christmas Music boost after the holidays. Could it be the jockless Lake got it this year? Are people actually leaving WBT for (gasp!) WFAE? Nah, things will be back to normal next month...I think.

WKQC struggled last year, but got its usual Christmas boost. I think things just went back to how they were before the holidays.

 

[101tm]

It isn’t unimaginable for ‘FNZ to be ahead of two CHR’s right now. With all of CHR’s problems at the moment, it isn’t a good time to have two stations splitting the audience. If Charlotte just had one CHR, it would be performing much better than what we’re seeing with the split audience between 95.1 and 96.1.

 

[Mike Sheridan]

RADIO RATINGS ROUNDUP, February 2024, Part IV | Research Director, Inc.

Ahhh, FEBRUARY. The time of winter’s nadir. The buzz from the holidays has receded and the warmth of spring is still a dream in the distance. The d

researchdirectorinc.com

25-54: 1. WPEG 2. WSOC 3. WEND 4T. WOSF 4T. WLKO 8. WKQC

18-34: 1. WKKT 2. WEND 3T. WSOC 3T. WKQC 5. WBAV 6T. WPEG 6T. WLKO 9T. WOSF

18-49: 1. WEND 2. WSOC 3. WOSF 4T. WKKT 4T. WLKO 6. WKQC 7T. WBAV 7T. WPEG

Notice in the 6+ WLNK is just barely ahead of the CHR's. WBT is missing in the 25-54 and 18-49 as is WFAE. Just an observation.

 

[CLTRadio]

Notice in the 6+ WLNK is just barely ahead of the CHR's. WBT is missing in the 25-54 and 18-49 as is WFAE. Just an observation.

WLNK is the heritage AC, but they’ve never consistently won. They’ve always been a bottom feeder. Nothing new.

WBT and WFAE skew heavily 65+ like all talk stations.

 

[Al Timiter]

Charlotte has also never really been a strong market for CHR.

Stan and Sis Kaplan presided over Big WAYS in the 60's and 70's, frequently the #1 station in the market. They had a CHR competitor, WIST, that did pretty well also.