Charlotte-Gastonia-Rock Hill Radio Ratings: January 2024

[pjc1961]

Covering the survey period from Thu. 1/4/2024 thru Wed. 1/31/2024, age 6+ overall:

Charlotte

Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #20) Population: 2,620,000 Black: 602,500 – Hispanic: 316,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...

radioinsight.com

OR

https://ratings.****************/content/arb093

OR

https://www.urbaninsite.com/wp-content/uploads/2024/02/CHARLOTTE-GASTONIA-ROCK-HILL.htm

Top 5+ demo rankings analysis from Research Director, Inc./XTrends will be available on Fri. 2/23/2024.

 

[101tm]

Kiss has caught down to Hits with both essentially tied. As I’ve said before, Kiss being essentially in “morning show mode” until noon every day is not a good move. I get why they wanted to add Ace and TJ, but Beasley is invested in Maney & Lauren so it might be a good idea to drop Ace & TJ when the time comes.

Nice job for 92.7 - moving the WFNZ brand there has paid off. 107.9 seems to be making a comeback, while no post-Christmas high for 102.9.

 

[pjc1961]

Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, JANUARY 2024, Part IV | Research Director, Inc.

“Oh, the weather outside is frightful …” – yeah, we can bury that lyric until NOVEMBER or so. Our long national holiday nightmare is over as

researchdirectorinc.com

25-54: 1. WPEG 2. WSOC 3. WKQC 4T. WOSF 4T. WEND (up from #7)
_______ 6. WFAE (up from #12) 7T. WLKO (down from #2) 7T. WFNZ
18-34: 1. WKQC 2. WSOC 3T. WPEG (up from #8) 3T. WOSF (up from #7) 3T. WEND (up from #6)
_______ 3T. WKKT 7. WBAV (down from #3) 8T. WLKO (down from #2) 8T. WFNZ 8T. WLNK
18-49: 1. WOSF 2. WEND (up from #7) 3. WSOC 4. WKQC (down from #1) 5. WPEG
_______ 6. WBAV (down from #3) 9. WLKO (down from #2)

 

[Mike Sheridan]

Kiss has caught down to Hits with both essentially tied. As I’ve said before, Kiss being essentially in “morning show mode” until noon every day is not a good move. I get why they wanted to add Ace and TJ, but Beasley is invested in Maney & Lauren so it might be a good idea to drop Ace & TJ when the time comes.

Nice job for 92.7 - moving the WFNZ brand there has paid off. 107.9 seems to be making a comeback, while no post-Christmas high for 102.9.

The problem with Kiss and Hits might be the music more than the shows. The younger generation is more focused on their own playlists and Spotify.

 

[CLTRadio]

Kiss has caught down to Hits with both essentially tied. As I’ve said before, Kiss being essentially in “morning show mode” until noon every day is not a good move. I get why they wanted to add Ace and TJ, but Beasley is invested in Maney & Lauren so it might be a good idea to drop Ace & TJ when the time comes.

Nice job for 92.7 - moving the WFNZ brand there has paid off. 107.9 seems to be making a comeback, while no post-Christmas high for 102.9.

Ace & TJ aren’t the problem. Kiss wins in morning drive and middays. WHQC wins in afternoons and evenings.

 

[Mike Sheridan]

Kiss has caught down to Hits with both essentially tied. As I’ve said before, Kiss being essentially in “morning show mode” until noon every day is not a good move. I get why they wanted to add Ace and TJ, but Beasley is invested in Maney & Lauren so it might be a good idea to drop Ace & TJ when the time comes.

Nice job for 92.7 - moving the WFNZ brand there has paid off. 107.9 seems to be making a comeback, while no post-Christmas high for 102.9.

What numbers are you looking at? I don't see a great comeback for WLNK 107.9. Overall they are just a tenth of a point ahead of WFNZ.

 

[101tm]

What numbers are you looking at? I don't see a great comeback for WLNK 107.9. Overall they are just a tenth of a point ahead of WFNZ.

Same ones, IMO 2.7 > 3.0 > 3.4 is decent. Better direction than some of the other stations are going. They had been at a low point, even for them.

 

[CharlotteListener]

WBT getting crushed by WFAE.
Pardon me while I sit here and laugh.

 

[CLTRadio]

Same ones, IMO 2.7 > 3.0 > 3.4 is decent. Better direction than some of the other stations are going. They had been at a low point, even for them.

WLNK bottomed out at 2.7. They’ve been in the 3’s for a while. They just came back up to where they were. It’s pretty sad that the strongest signal in the market was only getting a 2.7. They’re not top 5 in any demo.

 

[haze1268]

LNK had an up month with outstanding cume growth and total week rankers. #1 W18-34 #1W25-54 #2P25-54 #3 P6+. For the entire week, Mix was T#5 Women 25-54 in share and T#3 Women 25-54 in rating. Every depart was up with W25-54. Evenings grew as I was T#3 in share Women 25-54, T#2 in share Women 25-44 and T#4 in share Women 35-54.
Personally, I have no complaints..onward, upward..Just keep living.

 

[vchimpanzee]

WLNK bottomed out at 2.7. They’ve been in the 3’s for a while. They just came back up to where they were. It’s pretty sad that the strongest signal in the market was only getting a 2.7. They’re not top 5 in any demo.

And there's no other true AC. How are they not getting more listeners?

 

[haze1268]

LNK had an up month with outstanding cume growth and total week rankers. #1 W18-34 #1W25-54 #2P25-54 #3 P6+. For the entire week, Mix was T#5 Women 25-54 in share and T#3 Women 25-54 in rating. Every depart was up with W25-54. Evenings grew as I was T#3 in share Women 25-54, T#2 in share Women 25-44 and T#4 in share Women 35-54.
Personally, I have no complaints..onward, upward..Just keep living.

daypart*

 

[davideduardo]

And there's no other true AC. How are they not getting more listeners?

People listen to a variety of stations and formats. If the AC is not particularly strong, many will listen to all kinds of other formats such as country, AC, Hot AC, oldies, classic hits and even CHR and R&B formats. When there is more than one station in a market in a format, listeners often don't listen to both; they have one favorite in each of several formats.

 

[CLTRadio]

LNK had an up month with outstanding cume growth and total week rankers. #1 W18-34 #1W25-54 #2P25-54 #3 P6+. For the entire week, Mix was T#5 Women 25-54 in share and T#3 Women 25-54 in rating. Every depart was up with W25-54. Evenings grew as I was T#3 in share Women 25-54, T#2 in share Women 25-44 and T#4 in share Women 35-54.
Personally, I have no complaints..onward, upward..Just keep living.

What numbers are you looking at? I don’t see anything close to what you’re talking about.

 

[haze1268]

What numbers are you looking at? I don’t see anything close to what you’re talking about.

Nielsen XTrends Trender Report for Jan 2024

 

[CLTRadio]

Nielsen XTrends Trender Report for Jan 2024

That doesn’t match what I seeing. If you scroll up to the top of this thread, you’ll see that WSOC was #2 25-54 in January. Don’t know where you’re getting these #s from.

 

[haze1268]

That doesn’t match what I seeing. If you scroll up to the top of this thread, you’ll see that WSOC was #2 25-54 in January. Don’t know where you’re getting these #s from.

not sure what to tell you. I have the print out from aforementioned source in front of my face. I have the day parts broken down hourly and monthly. The ratings posted above are not broken down.

 

[Mike Sheridan]

Nielsen XTrends Trender Report for Jan 2024

Cume or quarter hour? If you're talking cume then WLNK is #3 overall. However quarter hour is quite a bit lower!

 

[haze1268]

That doesn’t match what I seeing. If you scroll up to the top of this thread, you’ll see that WSOC was #2 25-54 in January. Don’t know where you’re getting these #s from.

Cume or quarter hour? If you're talking cume then WLNK is #3 overall. However quarter hour is quite a bit lower!

my original post says cume (and I am not sure why it is replying to both of you)

 

[MarkW]

And there's no other true AC. How are they not getting more listeners?

I was surprised by this comment at first, but then I took a look at K104.7's playlist and must agree regarding the "no other true AC" comment!

K104.7's music log is indicative of a classic hits format to me. Perhaps they still call themselves "AC" for reporting or sales purposes, but that is absolutely a classic hits-style playlist. When did they pivot music-wise?