I don’t see anything changing anytime soon. WBT has been on 1110 for over 100 years, they’re a cash cow and they’ve been #1 in prime within the last year. I don’t see a problem.
107.9 benefits from being WBT’s sister station, even with garbage ratings. They’re usually #2 in the cluster for billing, and there have been times where they’ve beaten both WKQC and WLKO in revenue.
Gospel has been on 100.9 for 20 years. They don’t make a lot of money, but they do well in some areas, like political.
Status quo for the near term.
107.9 benefits from being WBT’s sister station, even with garbage ratings. They’re usually #2 in the cluster for billing, and there have been times where they’ve beaten both WKQC and WLKO in revenue.
Gospel has been on 100.9 for 20 years. They don’t make a lot of money, but they do well in some areas, like political.
Status quo for the near term.