• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Charlotte-Gastonia-Rock Hill Radio Ratings: November 2023

P

pjc1961

Covering the survey period from Thu. 10/12/2023 thru Wed. 11/8/2023, age 6+ overall:
radioinsight.com

Charlotte

Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #20) Population: 2,620,000 Black: 602,500 – Hispanic: 316,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...
radioinsight.com radioinsight.com
An alternate view: https://ratings.****************/content/arb093
An alternate view: https://www.urbaninsite.com/wp-content/uploads/2023/11/CHARLOTTE-GASTONIA-ROCK-HILL-1.htm

WBAV tops the list with strong gains from WPEG, WFAE, WEND, WLNK, WPZS.
Drops include WSOC, WLKO, WKKT.

Top 5+ demo rankings analysis from Research Director Inc. will be available on Friday 12/1/2023.
 
pjc1961 said:
Covering the survey period from Thu. 10/12/2023 thru Wed. 11/8/2023, age 6+ overall:
radioinsight.com

Charlotte

Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #20) Population: 2,620,000 Black: 602,500 – Hispanic: 316,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...
radioinsight.com radioinsight.com
An alternate view: Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
An alternate view: https://www.urbaninsite.com/wp-content/uploads/2023/11/CHARLOTTE-GASTONIA-ROCK-HILL-1.htm

WBAV tops the list with strong gains from WPEG, WFAE, WEND, WLNK, WPZS.
Drops include WSOC, WLKO, WKKT.

Top 5+ demo rankings analysis from Research Director Inc. will be available on Friday 12/1/2023.
Click to expand...
WBAV was #2 in cume, and only 6,500 people behind WLKO. Can't remember a time they were that high. Station sounds really good.

WKKT also pulled ahead of WSOC in cume.

WLKO has been ahead of WKQC most of this year. It'll be interesting to see if WLKO can beat WKQC in the Holiday books this year.
 
Top 5+ demo rankings analysis from Research Director Inc. - scroll down to see Charlotte-Gastonia-Rock Hill:

Radio Ratings Roundup, November 2023, Part IV | Research Director, Inc.

Welcome back to the final RRR of NOVEMBER. Let’s face it – this is also the final survey of 2023. Sure, there are still two more books to go but
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WPEG 2. WOSF 3. WBAV 4. WSOC 5. WEND 9T. WLKO (down from #5) 9T. WNKS
18-34: 1. WBAV 2. WSOC 3. WKKT 4. WPEG 5. WNKS (up from #8) 6T. WKQC 6T. WOSF
18-49: 1. WBAV 2T. WOSF 2T. WPEG 4. WSOC 5. WEND 6. WNKS 7. WLKO
 
pjc1961 said:
Top 5+ demo rankings analysis from Research Director Inc. - scroll down to see Charlotte-Gastonia-Rock Hill:

Radio Ratings Roundup, November 2023, Part IV | Research Director, Inc.

Welcome back to the final RRR of NOVEMBER. Let’s face it – this is also the final survey of 2023. Sure, there are still two more books to go but
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WPEG 2. WOSF 3. WBAV 4. WSOC 5. WEND 9T. WLKO (down from #5) 9T. WNKS
18-34: 1. WBAV 2. WSOC 3. WKKT 4. WPEG 5. WNKS (up from #8) 6T. WKQC 6T. WOSF
18-49: 1. WBAV 2T. WOSF 2T. WPEG 4. WSOC 5. WEND 6. WNKS 7. WLKO
Click to expand...
That doesn't look right. The hip-hop station is lower in the ratings with younger people, and number one with older people?
 
Has anyone noticed how bad 96.1’s analog signal sounds? It sounds very metallic like at a low bitrate. Once it locks HD it sounds great.
 
vchimpanzee said:
And yet the more adult station is getting bigger numbers with the young?
Click to expand...
The "normal" young don't use radio, so what is left are the fewer young people who do like radio for country, classic hits, classic rock and AC and the like.
 
The parents of children who work or worked in radio are potentially the higher numbers of young people listening to terrestrial radio. My son is 26, he's been around terrestrial radio all his life and it's the majority of his listening.
 
I’m not a fan of most of the content on 1110, but overall they are seeing their best performance in a while. A couple of years ago they were around a 4 share.
 
CharlotteListener said:
Winterble is destroying the legacy of WBT. Along with their nut case nighttime people.
Click to expand...
My doctor and I talked about radio back inn the '80's he told me he hadn't listened to AM in years. I guess WBT is playing to whoever is remaining. Having said that, I agree with you.
 
The eventual issue WBT will face will be that they’re going to need a better FM. 99.3 is located in Chester, SC and while it reaches parts of Charlotte clearly, it’s mainly just a fill in signal for the nighttime deficiencies to the SW. It’s not a proper signal to begin to transition the brand to FM.

In Concord, Huntersville, Kannapolis, Lake Norman areas - it’s pretty much 1110. These are some of the conservative areas WBT will need to continue to reach. With fewer and fewer people listening to AM, and the increased noise issues with the band, I’ll be interested to see what Radio One does. WFNZ has completely moved to FM. I can’t believe that they’d let the WBT brand die on AM.

I could see 100.9 or 107.9 eventually simulcasting with 1110. 99.3 would make a nice simulcast with 92.7. 100.9 simulcasting WBT would be trading one heavily 55+ format for another, but WBT can carry a heavier spot load and preserving their billing for a while longer with an FM would probably be better. WBT may not need a better FM simulcast yet, and it may not be justiciable to nuke one of the stations’ revenue stream. But eventually, they’ll have to do something to salvage it.
 
I wonder what is increasing the noise issues on the AM band? Is it more electronics in cars? LED lights in houses? Anyhow, I previously questioned if WBT would transition to a stronger FM band. Seems to be the trend with WSB in Atlanta simulcast on 95.5 and now WORD moving to 98.9 in the Upstate. Better signals. And WSB doesn't even mention 750 anymore in their branding.

But with that being said, 11.10 actualy has a strong AM signal, except for shutting down to the west after sundown. I get a good signal in the car on 11.10 in Spartanburg and into Greenville County, but 99.3 now has interference from WCON in Georgia since they increased power a few years back. Although my indoor antenna in the house pulls it in fine.

I think 107.9 would be the best choice for the strongest signal, as 100.9 doesn't really reach into fringe areas. Although they may be satisfied with the current AC format. While 107.9 does carry WBT on the HD2, that format does not really have widespread adoption.
 
tylerSC said:
I think 107.9 would be the best choice for the strongest signal, as 100.9 doesn't really reach into fringe areas. Although they may be satisfied with the current AC format. While 107.9 does carry WBT on the HD2, that format does not really have widespread adoption.
Click to expand...
Well, no one else is doing AC, regardless of what WKQC wants to claim.
 
101tm said:
The eventual issue WBT will face will be that they’re going to need a better FM. 99.3 is located in Chester, SC and while it reaches parts of Charlotte clearly, it’s mainly just a fill in signal for the nighttime deficiencies to the SW. It’s not a proper signal to begin to transition the brand to FM.

In Concord, Huntersville, Kannapolis, Lake Norman areas - it’s pretty much 1110. These are some of the conservative areas WBT will need to continue to reach. With fewer and fewer people listening to AM, and the increased noise issues with the band, I’ll be interested to see what Radio One does. WFNZ has completely moved to FM. I can’t believe that they’d let the WBT brand die on AM.

I could see 100.9 or 107.9 eventually simulcasting with 1110. 99.3 would make a nice simulcast with 92.7. 100.9 simulcasting WBT would be trading one heavily 55+ format for another, but WBT can carry a heavier spot load and preserving their billing for a while longer with an FM would probably be better. WBT may not need a better FM simulcast yet, and it may not be justiciable to nuke one of the stations’ revenue stream. But eventually, they’ll have to do something to salvage it.
Click to expand...
Would 100.9 cover Gastonia and Shelby better than 99.3 WBT? That's what 99.3 is for. To fill the hole to the West when WBT goes directional at night.
 
Mike Sheridan said:
Would 100.9 cover Gastonia and Shelby better than 99.3 WBT? That's what 99.3 is for. To fill the hole to the West when WBT goes directional at night.
Click to expand...
Not really. My suggestion to put WBT on 100.9 was more so to get an FM presence in more of the market. 100.9 is slightly better than 99.3 in Gastonia, worse by the time you get to Shelby. Maybe they could do 99.3/100.9 as a simulcast even though it’d be pretty redundant.

If Radio One decides to broaden WBT’s FM presence, they would lose the revenue stream from one of the FM’s. Keeping a music format on 107.9 would keep a younger, female targeted format (better for advertisers) while 100.9, I believe, would be a wash. Urban gospel is not a money making format and is heavily 55+, especially if you’re not a market like Memphis or New Orleans. Perhaps the urban gospel format could be continued on 99.3/the 102.5 translator. If they did this, they’d essentially be blowing up one 55+ station and replacing it with another, but I’m sure WBT is much more profitable even with it being stuck on a band a lot of people under 50 or 60 don’t even consider for anything unless they’re die-hard listeners of a station on the band and aren’t streaming it.
 
A trimulcast? I don't believe that makes any sense. Maybe then they could put conservative talk on 610 and move Streetz to 1110? It would be fun to watch their phones blow up! 1110 isn't that bad.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom