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Charlotte-Gastonia-Rock Hill Radio Ratings: September 2023

P

pjc1961

Covering the survey period from Thu. 8/17/2023 thru Wed. 9/13/2023, age 6+ overall:

radioinsight.com

Charlotte

Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #21) Population: 2,493,500 Black: 571,100 – Hispanic: 269,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2022 The Nielsen Company. All rights reserved. Nielsen radio audience...
radioinsight.com radioinsight.com

Alternate view: UrbanInsite.com Charlotte... Ratings - Sept. '23

Alternate view: RadioOnline.com Charlotte... Ratings - Sept. '23

For the first time for the Charlotte-Gastonia-Rock Hill market,
Top 5+ demo rankings analysis from the Research Director Inc. "Hot Topics" blog:
(scroll down to see Charlotte-Gastonia-Rock Hill market)

RADIO RATINGS ROUNDUP, SEPTEMBER 2023, PART IV | Research Director, Inc.

Oh look – it’s bonus ratings coverage. Like extra innings or overtime. Actually, The Ratings Experts from RESEARCH DIRECTOR, INC., after huddling
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WSOC 2. WOSF 3. WLKO 4. WPEG 5. WBAV
18-34: 1. WSOC 2. WLKO 3. WPEG 4. WEND (up from #7) 5T. WOSF 5T. WKQC 5T. WKKT 5T. WBAV (up from #9)
18-49: 1T. WSOC 1T. WOSF 3. WBAV 4. WPEG 5T. WLKO 5T. WEND
 
WSOC and WKKT are both trending up, but WKKT still has a long way to go to overtake WSOC again.

WBT has been having a much better year this year than last. WEND has had a lackluster 2023 compared to 2022.

WOSF beating WBAV in all demos is impressive.
 
101tm said:
WSOC and WKKT are both trending up, but WKKT still has a long way to go to overtake WSOC again.

WBT has been having a much better year this year than last. WEND has had a lackluster 2023 compared to 2022.

WOSF beating WBAV in all demos is impressive.
Click to expand...
TSL is really what’s driving WOSF up. They have a smaller, but more loyal audience than WBAV. WOSF actually has the lowest cume for a full market station.

WKKT is sounding better. I think they’ll continue to rise when the next book comes out.
 


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