If a station doesn't play anything recorded in the past 25 years, I would say it is not. There is a link above to list of recently played songs, and I don't think an y of those are newer than the 90s. I could be wrong.
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Charlotte Ratings July 2025 - Big Jump For The Fox, Big Drop For Mix
- Thread starter DToTheJ
- Start date
The most recent song the station's played in rotation in all of 2025 was released 16 years ago ("Hey Soul Sister").
The station's most played songs all mirror those of the Classic Hits format overall. You can call it AC if you wish, but it's pretty obvious how the station is targeted and how listeners are using it.
Remember, Nielsen does NOT give information on station names, slogans or formats in the public radio releases. Each website or newsletter makes their own decision on what to call each station's format.
Good point. Nielsen itself does give format info on its own public release site. But most / many of the other ratings publishers like to "better define" (their criteria) the format descriptors.
The Nielsen choices are limited. To add an additional format name, there has to be consensus among a group of stations and owners... and not just one station or one owner group.
Back in the early 2000's, I moved to get "Spanish Adult Hits" added for stations like KRCD in LA. No other descriptor fit the station format. But we needed a consensus that included approval for that name by folks like Clear Channel and Entravision... which we got.
A current issue might be seen in the handful of stations playing nearly all English language AC songs but with Spanish ads and announcing and a few Spanish language tunes added in. Currently, most seem to have picked "Adult Contemporary" as a format name, but they should be listed as "Hispanic AC" or something similar.
I think the “confusion” (there shouldn’t be any at this point) is WKQC was a straight up AC station over a decade ago. They competed directly with what was at the time Lite102.9 WLYT. Throughout the 2010s, they went back and forth between an AC and variety hits sounding format after Lake debuted before settling with classic hits a half decade or so ago. There was never any flip or change in branding. Just change in music. And it’s worked quite well.
Some radio nerds may still associate the name “K104.7” with AC, but it’s a classic hits station, and has been so for quite some time. They just segued in to a different format, and again, it’s worked.
Some radio nerds may still associate the name “K104.7” with AC, but it’s a classic hits station, and has been so for quite some time. They just segued in to a different format, and again, it’s worked.
Well, they also have a morning show named after a guy who retired, so perhaps they're just a little slow on things.
I wonder if they will eventually update the name to The Sheri Show or will she decide to add another cohost?
I will never understand why shows like that one, Bob and Tom, etc. aren't renamed. KROQ didn't call it "Kevin and Bean" after Bean left.
It's working now, but it was just last year that we were talking about the poor ratings and station being all over the place musically.
They dropped all the currents during COVID. I bought some advertising for a client around that time and sales said that they did some research and people wanted the older music. In reality, they just copied LKO's format because they had really strong ratings at that time, and programming told me as much. They were still branding it as the "soccer mom station", and targeting the AC demographic. Recently, they've updated the branding and sales material to classic hits. So there was a time where they were calling it AC, but it hasn't been AC musically in at least 5 years.
I don't wish. I've been looking for a reason not to.
That site where I get 12+ ratings doesn't seem to correct errors if I ask them to.
I was going to change the WKQC Wikipedia article but an IPv6 has done it. No source given.
Good news. I found an article by Lance which said "classic hits" in 2024. It was already used as a source. For information I added. I didn't think to change the format then.
Good news. I found an article by Lance which said "classic hits" in 2024. It was already used as a source. For information I added. I didn't think to change the format then.
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RADIO RATINGS ROUNDUP, July 2025, Part IV | Research Director, Inc.
Proving that we can flog a bit to death, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our co-conspirators from XTRENDS – are b
25-54: 1. WKQC 2. WEND 3. WRFX 4. WLKO 5T. WKKT & WFNZ 8T. WPEG & WNKS
18-34: 1T. WBAV & WEND 3. WOSF 4T. WRFX, WNKS & WHQC 9T. WPEG, WKQC & WKKT
18-49: 1T. WKQC & WNKS 3. WRFX 4. WLKO 5. WBAV 6T. WEND & WOSF 10. WPEG
Either WPEG isn't leaning enough toward hop-hop or young people who like it just aren't listening to the radio.
WPEG leans very heavy into currents, and there can be some ratings swings based on the quality of new music product, which isn’t great right now. I think that’s part of it.
Millennials and younger Gen X also grew up on Power 98 when it was in its prime, and are their most loyal audience. The younger demos listen to the radio less, yes, but also have less brand loyalty.
I'm surprised the established listeners stayed with it if it's heavy on currents.
Does Mix 107.9 have enough audience to make it? I keep hoping for something NEW!
They’ve led the market in cume a couple of times in the past year. Their TSL sucks. I personally don’t care for the station, but it seems like there’s an audience.
Does panther football truly move the needle there??Panthers football hasn't officially started yet, and 99.7 The Fox gains 1.2 points to move up to 7th place. Maybe they'll return to the Top 5 later this year.
Meanwhile, Mix 107.9 falls to a 14th place tie with sister WFNZ, dropping 1.4 points. Yikes!
And 96.1 listeners must be reading this board, because they're up 0.5 points. Still trailing Kiss, but still...
Charlotte
Nielsen Audio PPM Monthly Ratings Charlotte/Gastonia/Rock Hill (Market #20) Population: 2,620,000 Black: 602,500 – Hispanic: 316,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience...radioinsight.com
While their ratings may be down, are their cume numbers and other demographics still strong enough? And overall ad revenue still good?
Or should they consider moving WBT to 107.9 for stronger FM coverage, especially west of Charlotte? Or just let 99.3 fill the gap, although it doesn't reach all of Mecklenburg County or areas north and east of Charlotte.