Chiller Announces Major Redesign, New Logo; Looks To Soften Image Like Syfy

[FilmCritic3K]

Well, we knew this day was coming, especially after Chiller's day-to-day management came under the aegis of Syfy in 2008. This totally reminds me of how Canada's horror/suspense channel Scream Television rebranded as Dusk - http://dusktv.ca/ - in order to attract the female demographic, minus the name change of course.

I've also attached Chiller's press release regarding the rebranding after this Variety article.

http://www.variety.com/article/VR1118025991.html?categoryid=14&cs=1

Chiller takes a chill pill

Horror net looks to soften image in the manner of Syfy

By MARC GRASER


Chiller is going under the rebranding knife.The horror cable channel, which NBC Universal and DirecTV launched in early 2007, is getting a redesigned logo to go along with a new tagline, "Scary Good," and changes to its programming lineup.

The move comes more than a year after NBC U relaunched Sci-Fi as Syfy to broaden its viewership and target more than just fans of science fiction.

Chiller is looking to do the same, with the visual makeover led by the same team that initiated the Syfy switchover. The purpose is not to alienate auds that may be put off by the trappings associated with horror.

"It was launched as a horror network, but 'Scary Good' links into the fun of being scared," Dave Howe, president of Syfy and Chiller, told Daily Variety. "We all enjoy the thrill of a scare and like those round-the-clock scary moments."

The new Chiller logo, which debuts Oct. 27, "gives you the two sides of Chiller," Howe said, with its font representing the more accessible programming, like "Fear Factor," which performs well for the network on Saturday, and the harder, more thriller elements of the channel. "The logo brings it to life in a more elegant fashion," Howe added.

http://tvbythenumber...cary-good/68925

CHILLER ANNOUNCES MAJOR REDESIGN INCORPORATING TAGLINE SCARY GOOD

Programming Expansion Includes First Original Movie, The Passenger And First Original Special, Chiller 13: The Decade’s Scariest Movie Moments

Ratings Up 86% In Adults 18-34, 66% In Adults 18-49 And 45% In Adults 25-54

NEW YORK – October 20, 2010 – Fueled by skyrocketing ratings, significantly younger audience and a major expansion of programming featuring its first original movie (The Passenger) and first original special (Chiller 13: The Decade’s Scariest Movie Moments) Chiller today announced a creative redesign effective October 27 – in time for Halloween!

As part of the redesign, Chiller is introducing a new logo and on-air look, embracing its tagline, Scary Good.

Said Dave Howe, President, Syfy and Chiller: “With its new logo, tagline and channel design, Chiller begins a whole new era, one marked by growth as well as heart pounding thrills and edge-of-your-seat entertainment. The new look and feel will lend the channel a premium topspin, and our tagline, Scary Good, gets right to heart of what we’re all about – a good scare should be a lot of fun.”

Since Nielsen began measuring Chiller in June, the channel has posted extraordinary viewer growth. Ratings have risen 86% among Adults 18-34, 66% among Adults 18-49 and 45% in Adults 25-54. The channel continues to attract younger viewers with the median age in primetime dropping five years to 47.1 — in only four months.

In length of tune, Chiller Adult 25-54 viewers stay longer than the cable average (14.8 minutes vs 13.8 minutes), while that Adults 25-54 audience also ranks significantly above the cable norm in commercial retention (94 vs 86).

 

[Sammi Brie]

Actually, it's really hard to rename a cable network in Canada because that (as well as its program scope) is codified in its CRTC licen(c)e. Remember a long while back when G4 subsumed TechTV? In Canada, they had the merged name for quite a while longer – and the original program scope remained a bit longer there too (then the CRTC licenced them to change).

The CRTC also tiers channels by cable carriage: category 1 channels must be carried if space is available, for instance.

 

[FilmCritic3K]

It's 6AM on the East Coast and Chiller has rebranded on-air.

I like the new logo - it's very gothic looking, IMHO - and the on-air look. Time will tell if the programming improves. Acquiring the rights to air Buffy The Vampire Slayer is a step in the right direction,

I guess the website rebranding/redesign is forthcoming, maybe at 8AM Eastern or so.

Here's the old Chiller logo...

http://i187.photobucket.com/albums/x18/jasoncinema/ChillerTV-1.jpg

Here's the new Chiller logo...

http://i187.photobucket.com/albums/x18/jasoncinema/NUP_134426_0115.jpg

 

[ansky212]

By "rebranding" it's just a matter of time before they start showing Law & Order reruns.

 

[Irishfl]

Is anyone surprised? This is how cable works. A niche channel is created....one that has a lot of buzz by those who like whatever niche it fills. So it gets alot of demand towards cable systems. Then once it reaches a certain penetration percent within cable, it changes its focus to more general programing that get better demos, and ratings, and allows them to ask for more in carriage fees.

It happens everytime, because nobody is gonna demand a channel that airs Law & Order reruns. We already have 10, but they do demand something that is different, and while Law & order doesn't get the masses calling cable system, fans of the show will stop when channel surfing, and watch, which differes from niche programing that depends on an audience into that niche to tune in.

 

[FilmCritic3K]

Look what I found.

http://video.chillertv.com/promos/shows/the-new-chiller-is-here/v1256358

 

[DToTheJ]

This is how cable works. A niche channel is created....one that has a lot of buzz by those who like whatever niche it fills. So it gets alot of demand towards cable systems. Then once it reaches a certain penetration percent within cable, it changes its focus to more general programing that get better demos, and ratings...

See also: The History Channel. In New York, between the Bronx/Manhattan border, there is a giant "The History Channel" placard, and it has yet to reflect its current identity of only the word "History" underneath the giant "H"...