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CHIN shifts Italian language programming to AM

Gregg. said:
Here's the list of languages spoken in Toronto according to Wikipedia...

1. English
2. Mandarin
3. Cantonese
4. Tagalog (Filipino)
5. Spanish
6. Portuguese
7. Tamil
8. Italian
9. Persian
10. Urdu

Hence the move of Italian programming to AM 1540. By the way, the call letters CHIN are a reference to the Italian language. CHIN-AM-FM were originally both Italian and the studios are in the Palmerston-Little Italy section of Toronto. But over time, Italian programming has taken up less time each week.

Here are the stations...

1540 CHIN ... 50,000 watts days - 30,000 watts nights. Directional antenna at all times.

100.3 CHIN-FM ... 8,500 watts - 13,800 feet.

91.9 CHIN-1-FM ... 1,760 watts / 5,000 watts max - 280 feet.

CHIN-1-FM used to be a translator for the AM station. But CHIN got it made into its own low-power station. I don't think this would be possible in the U.S.
Click to expand...
Just a correction, CHIN FM is 100.7. Yes, and the founding family still owns the stations. Johnny Lombardi, the founder, was actually second generation, born in Canada. His son Lenny, who currently runs the stations, is very passionate about his Italian heritage. So Italian programming will stay on the air as long as it makes sense, probably much longer than a communications conglomerate just looking at the financials would keep it on.
 
Toronto (much like many Canadian markets) is unique because there are many recent immigrants who speak Punjabi, Hindi, Mandarin, Cantonese, Tagalog (among other languages). I’m not trying to take anything away from the Italian language programming, but it probably makes more sense to focus on other languages.
 
Gregg. said:
the studios are in the Palmerston-Little Italy section of Toronto. But over time, Italian programming has taken up less time each week.

Here are the stations...

1540 CHIN ... 50,000 watts days - 30,000 watts nights. Directional antenna at all times.

100.3 CHIN-FM ... 8,500 watts - 13,800 feet.

91.9 CHIN-1-FM ... 1,760 watts / 5,000 watts max - 280 feet.

CHIN-1-FM used to be a translator for the AM station. But CHIN got it made into its own low-power station. I don't think this would be possible in the U.S.
Click to expand...
Adding strength to your point: Google Maps
 


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