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CHR battle—WNFN (Hot 106-7)beats WRVW (107-5 The River)

TheBigA said:
I rented a Camry last week and it had the same thing. NBD.
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I wonder if this is becoming a common "start point" in all cars. We tested several models, and I did look at each for the "audio options" and the Porsche, Genesis GV80, BMW X5, Volvo and Mercedes medium SUV all came up similarly, although the Volvo did not have an AM option. If this extends to other price ranges, that is an interesting point.

We need to make the "F" in "FM" stand for "First". (Or "Favorite")
 
I understand you have to pay the bills. I would never deny that. But when radio's primary focus is $$$$, the music suffers. It can't help but. Similarly, in the late 80s into the early 90s, newspapers' primary focus went from reporting the news to selling advertising. Again, you HAVE to pay the bills. But there is no journalism left. They write what their readers want to read. Whether it's true or not. And very few people would notice or care if there were no newspapers beginning tomorrow. The same thing is going to happen to radio.
 
Radio Nashville said:
But when radio's primary focus is $$$$, the music suffers.
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One could say the same thing about the music industry. Radio just plays the music, they don't make it. When the focus in the music industry is on sales, royalties, platinum parties, and chart numbers, does that make the best music? You tell me.
 
Radio Nashville said:
Similarly, in the late 80s into the early 90s, newspapers' primary focus went from reporting the news to selling advertising. Again, you HAVE to pay the bills. But there is no journalism left. They write what their readers want to read. Whether it's true or not.
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This is not only untrue but incredibly insulting to generations of newspaper people.
 
I'm not saying the reporters' focus, i'm saying the companies' did. I wouldn't have any way of knowing that except i've heard from multiple people in the trade that that's exactly what happened. Each one of them was furious about it, but couldn't do anything about it, short of starting a newspaper themselves.
 
This is the chicken and egg game, guys. Newspapers were THE printed source of current and breaking news. Now, basically they are read by (imagine this) an older demographic. The delivered version of The Tennessean in Nashville is now really expensive and the content is lower in quality and quantity. It's also not making any profit. You can't spend what you don't have or make to pump up something that will not have an increase is revenue or readership. Sounds like another industry we often discuss here. I will say though that if the numbers ARE LEGIT* and half the radio stations are making money, that is better than newspapers.

* I believe what David is quoting.
 
Tibbs4 said:
This is the chicken and egg game, guys. Newspapers were THE printed source of current and breaking news. Now, basically they are read by (imagine this) an older demographic.
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Brings to mind this question, Tibbs: Are you in the medium business, or the message business? Perhaps we now see what Marshall McLuhan didn't live to see. That the content would be more important than the platform. In his time, people were so infatuated with TV they thought that they could put anything on it and people would watch. Not anymore.
 
True, BigA. I have to go back and study up on McLuhan myself. As for TV (aka cable or whatever it is evolving too this week) I often can't find people who watch much anymore. I often say "how can you have 1000 plus cable channels available 24/7 and literally have less quality content than back in "the day" when we had three stations on 3/4 of the day?" Of course, I am sadly not in the demo that is preferred by the medium. Talk about tricky. Looking at it factually, radio is still pretty amazing. If you look at the audience sizes for many networks, radio audiences in some cities exceed the national audience of certain cable shows.

Ever eaten at Balthazar in NYC?
 
TheBigA said:
I've walked past it, but never eaten there. Duck liver is not my thing.
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Marvelous Steak au Poivre. There is plenty on the menu for less esoteric tastes. A friend had the "Sullivan County Trout" and said it was the best freshwater fish he had ever had (and he is a southerner, so I would have expected a partiality towards catfish...). And not really terribly overpriced (for NYC).
 
Getting back to the original post, it was only a .1 win, but it is amazing that low power WNFN beat Class C WRVW.

WNFN 106.7 Millersville....Midwest....15,000 watts....278 meters (912 feet)

WRVW 107.5 Lebanon....iHeart....46,000 watts....409 meters (1,442 feet)

WNFN has been a Top 40 station since 2009 but usually it was well behind WRVW. It got a signal upgrade in May 2020, going from 3,000 watts to 15,000 watts. Better signal but still only half the coverage of WRVW.

It seems WRVW has local DJs most of the time. It has its own morning show "Woody & Jim." It doesn't run a national iHeart morning show, like Elvis Duran (Z100 NYC) or Kidd Kraddick (KHKS Dallas). It does carry Ryan Seacrest in middays, which virtually all iHeart Top 40 stations (and a few Hot ACs) do. But it seems the PM Drive and Evening DJs are local, so that is not the reason it's fallen behind WNFN. WRVW calls itself "The River." That's a slogan we mostly see on adult formats. It's not KISS-FM, like most iHeart Top 40 stations.

I always find it interesting when a lower power station beats its high power rival. I'm thinking of how Class A 102.3 WMMJ (2,900 watts) sometimes beats Class B 96.3 WHUR (24,000 watts) in the Urban AC format in Washington. But that might be explained by most African-American listeners living within Washington and its close suburbs, so WMMJ hits most of its potential listeners.
 
Gregg. said:
Getting back to the original post, it was only a .1 win, but it is amazing that low power WNFN beat Class C WRVW.
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As I often say, people don't listen to signals. This gets proven over & over.

In this case, it's not that NFN has risen so high, it's that RVW has dropped so low, and that's a comment on the format, not the signal. The best signal in town won't get me to listen to music I don't like.
 
Now wait a second...you are the king of open mindedness, BigA. They have more than just duck liver. (Probably chicken, cow, maybe even turtle liver.) The man that owns that (which I believe is still America's most busy fine dining restaurant) has taken up a great approach to marketing on Instagram. My point here is it's interesting and compelling to see a British man, in NYC, who had a stroke a few years back, tell his daily story on social media. He will end up with more viewers/followers than CNN has viewers soon. For a niche business and unknown name, to me, it really interesting to see this evolution. And very telling.
 
Hey Gregg, 106.7 is a C2. It has the signal now of a 50kw and good HAAT. That is something that took years to finally get upgraded and everyone in the market has waited to see how this improvement would help the numbers. Honestly, it hasn't
done that much considering it's penetration is better. BigA is r***t this one and only time - WRVW has just tired out and needs a refresh. As we have all noted, the playlist and format isn't helping. Stylistically, The River has sounded basically the same for over a decade around the chart changes of the music. Look a bit deeper into the TSL & CUME on the two stations over the past year or so and you will see some interesting info.
 
Sorry. Having trouble reading my previous post and your response, BigA. (David - please, for the first time ever, censor me!)
 
“As I said in another thread, this isn't strictly a Nashville thing. CHR is in trouble everywhere. iHeart knows this, and they're adjusting their CHR music in other markets.”

That would explain why I heard “Everybody” by the Backstreet Boys during Way Back Weekend on The River driving through town last month.
 
“Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News Hot beats The River (3.2 / 3.1) …Never thought this would happen.”

When the heritage station leans Hot A/C and you actively try to improve your signal in the core counties where it counts, it can happen. The Bowling Green listeners of a Nashville station don’t matter.
 
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