Hallmark Channel itself rolled the hohoho crap out this weekend. For God's sakes can we get through HALLOWEEN first? In fact, I don't go into ho-ho-ho mode in our house until after Santa makes his Macy's parade arrival on Thanksgiving morning...
I think they've always started the weekend before Halloween in recent years.
Not many men watch Hallmark.
I used to watch when they had reruns of MASH and Cheers. It's kind of like I'll watch Lifetime when they have reruns of King of Queens now, but that probably won't happen again until after Christmas, or possibly even New Year's.`