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Christmas Wins 18-34, 18-49 and 25-54 in Major Markets

G

Gregg.

The Research Director has looked at the Holiday 2025-26 ratings. In nine of the top ten markets, the Christmas station was #1 in all the important demographics. Here's the list...

1. WLTW New York ... iHeart ... #1 18-34, #1 18-49, #1 25-54

2. KOST Los Angeles ... iHeart ... #1 18-34, #1 18-49, #1 25-54

3. WLIT Chicago ... iHeart ... #1 18-34, #1 18-49, #1 25-54

4. KDGE Dallas ... iHeart ... #1 18-34, #1 18-49, #1 25-54

5. KODA Houston ... iHeart ... #1 18-34, #1 18-49, #1 25-54

6. KOIT San Francisco ... Bonneville ... #1 18-34, #1 18-49, #1 25-54

8. WASH Washington ... iHeart ... #1 18-34, #1 18-49, #1 25-54

9. WBEB Philadelphia ... Audacy ... #1 18-34, #1 18-49, #1 25-54

10. WMJX Boston ... Audacy ... #1 18-34, #1 18-49, #1 25-54

Ahh, but what about Market #7, Atlanta? Atlanta and Miami are a couple of rare markets that don't usually have a secular Christmas music station, along with Dayton and Greenville-Spartanburg. This year, Atlanta did have a station give it a try, Rhythmic AC WSTR, owned by Audacy. WSTR has done it a few times in recent years but not consistently.

7. WSTR Atlanta ... Audacy ... #1 18-34, #2 18-49, #3 tie 25-54

.
 
vw86 said:
Research Director doesn't do breakdowns for Orlando, but WMGF Magic 107.7 had a fantastic 6+ showing with a 21 share

radioinsight.com

Holiday 2025 (12/11 – 1/7) Nielsen Audio PPM Ratings Day 3: Record Holiday Magic (And Majic) In Orlando and Cleveland

Day 3 of Nielsen Audio's PPM releases are now available for Charlotte, Portland, San Antonio, Salt Lake City,
radioinsight.com radioinsight.com
Click to expand...
Wow. So 1 out of every 5 radio listeners were tuned to Christmas music. I don't know if this explains it, but Orlando does have alot of families visiting the theme parks during the holidays.
 
vw86 said:
Research Director doesn't do breakdowns for Orlando, but WMGF Magic 107.7 had a fantastic 6+ showing with a 21 share.
Click to expand...

There were some big totals for several top 50 markets. You mentioned one of the biggest...

--WMGF Magic 107.7 Orlando scored a 21.

--WMAG Mix 99.5 Greensboro--Winston-Salem did even a fraction better.

Several stations were just under a 20.

--WRCH Lite 100.5 Hartford

--WEAT Sunny 107.9 West Palm Beach.

--WMJI Majic 105.7 Cleveland was just a hair below a 20. It shares Christmas music in its market with WDOK Star 102, which was just under a 10. That means 3 in 10 listeners in Cleveland were tuning in Christmas music.

Another interesting rating was WRNW B97.3 Milwaukee. It switched from Sports to AC just a few months ago. And for its first Holiday rating, it scored double digits. (The previous Christmas station in Milwaukee was bought by EMF to become a K-Love affiliate.)
 
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