Citadel (KGO, KSFO) Now Part Of Cumulus (KNBR, KFOG)

[weav]

Is Cumulus going to consolidate all of their new SF stations under one roof?

In the new year maybe. Not sure which roof yet. Disney may charge them less for room at 900 Front than the current landlords at 55 Hawthorne.

 

[TheBigA]

So that's the 6 I didn't count. So 18 it is.

Then add the 7 non-commercial stations and you get 25 total in a market with 150,000 people. Do the math. 6,000 people per station. It's hard to sell that to an advertiser.

 

[weav]

So that's the 6 I didn't count. So 18 it is.

Then add the 7 non-commercial stations and you get 25 total in a market with 150,000 people. Do the math. 6,000 people per station. It's hard to sell that to an advertiser.

Well if they were evenly distributed, yeah. The #1 station has a 14.6 share and unfortunately the cume is not listed. I bet the top 5 are squeaking by. But yes even 18 is a lot for a market that size. Notice that the biggest group there is either Results Radio or Mapleton. Not sure how either of them is doing in that market (haven't been back in 20 years).

 

[TheBigA]

Getting back to the point, this is why so many stations in small market use either out-of-market VT or syndication. Too many stations for too few listeners.