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CKOI to disappear in Gatineau, Sherbrooke and T-R

I guess we can now safely assume that Leclerc Communications will also be dumping CKOI on CFEL 102.1 in Levis-Quebec City and replacing it with something else.
 
Dan said:
I guess we can now safely assume that Leclerc Communications will also be dumping CKOI on CFEL 102.1 in Levis-Quebec City and replacing it with something else.
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They already did -- they practically just kept the CKOI branding and the Corus-era logo. Everything else is locally-programmed.
 
Good - those cities were basically left with nothing but Radio-Canada for news/talk programming. Cities the size of Sherbrooke should have at least one private news/talk outlet.
 
They shouldn't have flipped in the first place in my opinion. They're decent sized cities, and speaking about the Ottawa Gatineau market, I don't think it's fair that 40% of the population doesn't have a talk outlet. Now how about flipping them back to AM? The AM signals (at least the ones in Gatineau and T.R.) had better coverage than they do on FM.
 
mimo said:
They shouldn't have flipped in the first place in my opinion. They're decent sized cities, and speaking about the Ottawa Gatineau market, I don't think it's fair that 40% of the population doesn't have a talk outlet. Now how about flipping them back to AM? The AM signals (at least the ones in Gatineau and T.R.) had better coverage than they do on FM.
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The junior marketing consultants probably told them that "nobody listens to AM anymore". They could at least have considered how CFRA has continued to be on AM (notwithstanding its ratings plunge in the last couple of years, which is more programming-related than what band they're on).
 
CJRC did have very go0d ratings despite being the only local French AM at the time. Once they switched to FM their ratings dropped, first due to the poorer signal, then due to the format switch. Once the simulcast on 1150 ended, the next bo0k showed a terrible drop in listening. CFRA's drop was quite substantial, and that has to due I think in the type of programming they're doing which doesn't sit well with the average Ottawan. I don't think there's another market where cbc has such a high percentage of listening. And having only right leaning hosts in a city that is more left leaning in nature (at least in the inner core) does tend to drive people away. I hear from every person I know that the only reason they don't listen to CFRA is because of it's political bias. I don't speak French so I have no idea what (if any) bias CJRC had as a talker, and I certainly couldn't enjoy the programming since I didn't understand any of it. Having the Senators games in French I'm sure was another plus for them.

One of the reasons CJRC gave for wanting to go to FM was that they couldn't compete being on AM...well the switch to FM showed that they just wanted to be a music station, and in doing so, they lost a third of their audience.
 
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