Clear Channel brings the Evolution dance brand to Miami! And New York????

[MoldaMania182]

Regarding the barter arrangements, what Barry meant were those ads such as "Thicker is better" and basic direct response stuff where a station would earn the money based on the amount of sales of a product.

Part of the issue was that many 'important' agencies refused to acknowledge it was a viable commercial radio station in the first place due to location on 87.7. It could have had 8 million listeners, that wouldn't have changed. So you're left with local spots (not enough funds to really go after and sell) or barter.

 

[Jeffrey]

Jeffrey's post above appears to be based on wishful thinking- Dance music is huge in Europe, so it should succeed as a full time format on American radio. By that line of reasoning, professional soccer should be a roaring success here.
Stadium soccer and dance radio have been tried in this country on several occasions, and not done well commercially.
Neither that post, or Tony's above, addressed the point I made that though there have been a few attempts, there has been no successful full time dance station anywhere in the U.S., at least in recent years. If we go way way back to the disco craze of the late 70's, a few stations such as the original WKTU on 92.3 did get high ratings for a few years.
Tony appears to acknowledge one of the difficulties of programming a dance station-The fragmentation of the audience that is into different subgenres of the music.
92.3 Now, which has mediocre ratings, may have little to lose by programming more EDM at night. A number of rhythmic CHR's have done this. None to my knowledge have gone full time dance, at least since that failed attempt in Denver.

With EDM popularity on the rise and many r & b artists producing many EDM hits as of late I believe this is more than wishful thinking.
EDM doesn't have the popularity of many genres but it's viability is valid especially in a city like New York.
Everyone knows that there haven't been successful dance stations in the US. so it didn't merit a response. The fact is that times are changing. They changed for country music and country friendly cities were the first to pick up the "hot country format" before the format spread nationwide. There's no reason why the same can't be done w/ EDM even with the subgenres. In my opinion the less commercial sounding subgenres wouldn't be played in day parts. You're not going to put trance on at 2pm followed by freestyle. You're going to put Rihanna next to David Guetta next to Justin Timberlake next to Kaskade next to Pitbull next to Benny Benassi followed by some sappy remix of Mary J Blige.

Furthermore 92.3 cumes over 2.4 million so things could be worse. 92.3 NOW appears alot less dismal than many other class B's.

 

[Hardrocker9]

Please, 92.3 Now? I'm not buying it. Someone on here site me specific examples of artists and songs that are played everyday, that's not played to death on Z, or KTU? Are they playing Eric Prydz, or NEW Zedd, or Alesso or the new Elllie Goulding? Party and Pulse are. As far as I'm concerned I haven't listened to that station since they stopped speeding up or pitching their music. In my opinion, that did set them apart from the rest of the CHR's, sounded more upbeat to me. The few times I've tuned in lately has been nothing special to me or made me want to stay tuned in.

 

[TonySantiago]

Part of the issue was that many 'important' agencies refused to acknowledge it was a viable commercial radio station in the first place due to location on 87.7. It could have had 8 million listeners, that wouldn't have changed. So you're left with local spots (not enough funds to really go after and sell) or barter.

There was a bit more to it than that but you are right. Early on, Pulse did land SoBe as an advertiser. Then there were some local buys (a pharmacy, clubs, etc). But at the end, it came down to all of those barter spots.

 

[TonySantiago]

Please, 92.3 Now? I'm not buying it. Someone on here site me specific examples of artists and songs that are played everyday, that's not played to death on Z, or KTU? Are they playing Eric Prydz, or NEW Zedd, or Alesso or the new Elllie Goulding? Party and Pulse are. As far as I'm concerned I haven't listened to that station since they stopped speeding up or pitching their music. In my opinion, that did set them apart from the rest of the CHR's, sounded more upbeat to me. The few times I've tuned in lately has been nothing special to me or made me want to stay tuned in.

And UNFORTUNATELY, Party 105 is way out in Suffolk County and doesn't impact into NYC proper (though I do get it in The Bronx, albeit I'm 16 stories high with a long range of Long Island in the clear) and Pulse is on the Internet. We could even add DriveFX in the Hudson Valley to this but unless you're in Dutchess, Orange or Ulster counties, we're outta luck too

YOU ARE RIGHT though Hardrocker. The point Jeffrey is trying to make and I'm with it, is the fact that if 92.3 Now can't beat Z-100 (and quite honesty WILL NEVER do so as long as they stay point-to-point with CHR) then definitely go further this route. Might as well beat CC at their own game since they will probably bring Evolution to NYC down the road but with their strong brands here, can only place it on HD-2.

 

[Morpheux]

It turns out that last night Twitter had to shut down Hardwell's acct around the time he did his set at the Ultra Music Festival. His hashtag used up 20% of Twitter's bandwith for a 3 hour period. These festivals were a grass root movement that have grown in popularity due to social media.And it will continue to grow for some time.

At the end of the day it really won't matter if NY gets a dance station on FM ever again.Not as much as it did 20 years ago.If it does,it will be more of a symbolic victory for those of us who have waited to see it happen. The way I see it, radio needs these artists more than these artists need radio for viability.

 

[Radaioman]

xCountry hates dance...big deal. He's like the Glen Beck of right wing radio.


As far as Evolution 93.5 in Miami turning dance,it was bound to happen.Not to mention the perfect marketing around Ultra and WMC (both prime dance events in Miami).

Actually what you meant was he's the Glenn Beck of Anti Dance radio. Glen Beck is the Glen Beck of Right Wing Radio

 

[Radaioman]

Better yet...do you want to see the impact firsthand of EDM??

This weekend AND next weekend.....click below
http://ultramusicfestival.com/

Usually from 4PM Ultra TV starts up. Take a look and tell me that's not an audience you want?

That's the same audience for Free Porn on the internet. It's Niche. They have to have a FESTIVAL in one HOT BED for Dance to pull this off. Put Justin Bieber and One Direction and Taylor Swift in one concert and you get the same effect in EVERY city in America.

 

[Morpheux]

Better yet...do you want to see the impact firsthand of EDM??

This weekend AND next weekend.....click below
http://ultramusicfestival.com/

Usually from 4PM Ultra TV starts up. Take a look and tell me that's not an audience you want?

That's the same audience for Free Porn on the internet. It's Niche. They have to have a FESTIVAL in one HOT BED for Dance to pull this off. Put Justin Bieber and One Direction and Taylor Swift in one concert and you get the same effect in EVERY city in America.

There are 100's of festivals throughout the U.S. that draw large crowds in all regions. Electric Daisy Carnival and Electric Forest are two other big names that come to mind. Justin Bieber and One Direction and Taylor Swift will of course draw large crowds since you hear their songs back to back every hour of the day on not only CHR but Hot AC and even CHR Rhythmic. Add in the onslaught of front page promotion not only on the stations website but other social media platforms. Then there are the endorsements and partnerships with major brands and retailers. While the majority of the acts on the EDM circuit only count on the draw of their music to attract their fan base, not manufactured hype.

 

[d21ofnj]

Please, 92.3 Now? I'm not buying it. Someone on here site me specific examples of artists and songs that are played everyday, that's not played to death on Z, or KTU? Are they playing Eric Prydz, or NEW Zedd, or Alesso or the new Elllie Goulding? Party and Pulse are. As far as I'm concerned I haven't listened to that station since they stopped speeding up or pitching their music. In my opinion, that did set them apart from the rest of the CHR's, sounded more upbeat to me. The few times I've tuned in lately has been nothing special to me or made me want to stay tuned in.

And UNFORTUNATELY, Party 105 is way out in Suffolk County and doesn't impact into NYC proper (though I do get it in The Bronx, albeit I'm 16 stories high with a long range of Long Island in the clear) and Pulse is on the Internet. We could even add DriveFX in the Hudson Valley to this but unless you're in Dutchess, Orange or Ulster counties, we're outta luck too

YOU ARE RIGHT though Hardrocker. The point Jeffrey is trying to make and I'm with it, is the fact that if 92.3 Now can't beat Z-100 (and quite honesty WILL NEVER do so as long as they stay point-to-point with CHR) then definitely go further this route. Might as well beat CC at their own game since they will probably bring Evolution to NYC down the road but with their strong brands here, can only place it on HD-2.

Aaaaand with the recent numbers released for February.....Z100 wins again!

 

[TonySantiago]

At the end of the day it really won't matter if NY gets a dance station on FM ever again.Not as much as it did 20 years ago.If it does,it will be more of a symbolic victory for those of us who have waited to see it happen. The way I see it, radio needs these artists more than these artists need radio for viability.

The reason why it matters for me with New York getting a dance station is for the artists and people in the dance music industry. As much as some may not want to believe this, it's ALWAYS been about the dance music industry for me, not just ABOUT me. I would want for them to get that exposure and have their music reach a bigger audience. If it wasn't for Pulse 87 at the time, I wouldn't have known about Chocolate Puma yet (and for those that don't know, Chocolate Puma is one of the aliases of a Dutch DJ duo....they were also known YEARS ago as The Goodmen "Give It Up")

Should a dance/EDM station happen on the standard FM dial in New York, of course I'd be ecstatic. But I also know deep down that if the station doesn't last and the format eventually flips, it will be the LAST dance/EDM station on terrestrial FM radio in New York. And quite honestly, that's fine with me when that happens because by then we won't need those "AUX" ports to pick up streams off smartphones since car stereos will have that built in as standard. We'd all be listening to dance/EDM there.

For me, I'd be done with terrestrial in that sense. So for those that hate, wouldn't THAT BE REASON ITSELF WHY YOU'D WANT A DANCE/EDM STATION TO HAPPEN IN NYC? TO GET RID OF ME!!! ;D

That last sentence, I can EASILY see it coming. It will be reverse "payola" in that sense as radio corporations will pay artists for exclusive broadcasts of their music on their radio stations. In that theory, Pitbull would only be heard on CBS Radio stations and Rihanna would be only on Clear Channel. And that can be for any format actually.

 

[Barry]

WEDX, the Boston station mentioned in this thread that has been carrying Clear Channel's EDM service Evolution since the beginning of the year, has seen a small drop in its overall ratings. At .7 the rating is considerably lower than the format it replaced.
Naturally new stations need time to build an audience. But the month to month trend should at least be going in the opposite direction.

 

[Morpheux]

At the end of the day it really won't matter if NY gets a dance station on FM ever again.Not as much as it did 20 years ago.If it does,it will be more of a symbolic victory for those of us who have waited to see it happen. The way I see it, radio needs these artists more than these artists need radio for viability.

The reason why it matters for me with New York getting a dance station is for the artists and people in the dance music industry. As much as some may not want to believe this, it's ALWAYS been about the dance music industry for me, not just ABOUT me. I would want for them to get that exposure and have their music reach a bigger audience. If it wasn't for Pulse 87 at the time, I wouldn't have known about Chocolate Puma yet (and for those that don't know, Chocolate Puma is one of the aliases of a Dutch DJ duo....they were also known YEARS ago as The Goodmen "Give It Up")

I completely get this is a labor of love for you to get dance back on the airwaves. Of course, it is personal taste as well.

WEDX, the Boston station mentioned in this thread that has been carrying Clear Channel's EDM service Evolution since the beginning of the year, has seen a small drop in its overall ratings. At .7 the rating is considerably lower than the format it replaced.
Naturally new stations need time to build an audience. But the month to month trend should at least be going in the opposite direction.

And this is the reason I rather wait for the right time to bring a dance station to NY.I don't think at this time a dance format on a big signal would be competitive enough to stick around (Tony don't beat me up over that statement lol).

 

[TonySantiago]

I completely get this is a labor of love for you to get dance back on the airwaves. Of course, it is personal taste as well.

I know YOU know but others think I'm doing this as my own "personal jukebox" and yes, while I would be happy such a station would happen, it's about the music and everyone doing something about it. I take a "back of the bus" seat to that.

WEDX, the Boston station mentioned in this thread that has been carrying Clear Channel's EDM service Evolution since the beginning of the year, has seen a small drop in its overall ratings. At .7 the rating is considerably lower than the format it replaced.
Naturally new stations need time to build an audience. But the month to month trend should at least be going in the opposite direction.

(Morpheux)
And this is the reason I rather wait for the right time to bring a dance station to NY.I don't think at this time a dance format on a big signal would be competitive enough to stick around (Tony don't beat me up over that statement lol).

I believe I know where you are going with this and generally speaking we think very similar. Correct me if I am wrong, but you wouldn't want an "Evolution" here. Honestly, I DON'T EITHER. Granted, if it showed up I'll accept it but it's what I've been saying all along (and Denver - KDHT always comes back to HAUNT me). You can't have just ONE ASPECT of dance as a format. An all EDM station would not work for New York. An all house station would not work for New York. And as much as people LOVE the music, an all freestyle station would not work for New York. There has to be that diversity.

If a station like THAT would come up on the New York dial with a strong signal, it would give a run for the money on the others. But if you're going to just keep it as one, then yeah a small signal would work. In that sense if an all EDM station WERE to happen, it would be best on a suburban scale because of that audience.

No beating up anyone here

 

[Barry]

In contrast to Evolution's tepid ratings in Boston, that city's new rhythmic A/C Hot 96.9 pulled in a 2.4 in the ratings for its first full month on the air. And it was 4.6 with the 18-34 demo. Listening to it online for a while, it sounds like WKTU meets R&B. The station started about a week after Evolution.
Perhaps this is a format to try in New York on 92.3.

Boston's Hot 96.9:
http://www.hot969boston.com/

 

[trock]

In contrast to Evolution's tepid ratings in Boston, that city's new rhythmic A/C Hot 96.9 pulled in a 2.4 in the ratings for its first full month on the air. And it was 4.6 with the 18-34 demo. Listening to it online for a while, it sounds like WKTU meets R&B. The station started about a week after Evolution.
Perhaps this is a format to try in New York on 92.3.

Boston's Hot 96.9:
http://www.hot969boston.com/

Evolution has a class A signal covering a fraction of the market Hot 969's class B signal is covering. 101.7 has always been a niche signal in Boston.