CNN Enters the Post-Jeff Zucker Era. Bye-Bye 'Breaking News' Banner, Additional Efforts to Reach More Viewers

[Mikey Radio]

CNN Enters the Post-Jeff Zucker Era. Bye-Bye ‘Breaking News’ Banners.

Chris Licht, the new CNN chairman, is encouraging a more nuanced approach to coverage. Some at the network are skeptical.

www.nytimes.com

CNN’s ubiquitous “Breaking News” banner is gone, now reserved for instances of truly urgent events. Snarky on-screen captions — “Angry Trump Turns Briefing Into Propaganda Session,” for instance — are discouraged. Political shows are trying to book more conservative voices, and producers have been urged to ignore Twitter backlash from the far right and the far left.

A month into his tenure as the new leader of CNN, Chris Licht is starting to leave his mark on the 24-hour news network he inherited in May from its prominent former president, Jeff Zucker. So far, the Licht Doctrine is a change from the Zucker days: less hype, more nuance and a redoubled effort to reach viewers of all stripes.

 

[Mikey Radio]

Personally, I'm glad to see the "Breaking News" banner gone. It was quite silly when you'd see something like "BREAKING NEWS!" Titanic sank on this day 110 years ago". It was almost laughable at times what would appear on the screen and be touted as breaking news. I can understand them wanting to show "pop up" items about lesser important stories or giving details about news items while longer-form interviews are happening, for instance, but in that case, just put it in a crawl across the bottom of the screen, but don't title it breaking news. Doing so also diminishes the attention people might give to actual important items when they do happen - Somewhat equivalent to the boy crying wolf.

 

[Y2kTheNewOldies]

2 CNN Digital Executives Will Leave Later This Month

CNN Digital interim chief Alex MacCallum and CNN Digital chief technology officer Robyn Peterson are both leaving the company as wholesale changes continue.

www.adweek.com

Also mentioned here is that CNN will have management changes in reference to the digital division.

CNN Digital interim chief Alex MacCallum and CNN Digital chief technology officer Robyn Peterson are both leaving the company, CNN chairman and CEO Chris Licht announced Wednesday via internal memo. Peterson’s last day will be June 15 and MacCallum’s last day will be June 30.

The departures of MacCallum and Peterson come roughly a month after CNN Digital evp/the executive in-charge of CNN+ Andrew Morse and CNN Digital editor-in-chief and svp Meredith Artley announced their respective departures.