The platform, which would most likely not carry the network's branding, is being developed by an internal group called NewsCo.
The details are still murky, but CNN has recently created a new internal group called NewsCo that is developing a suite of digital products, a company spokesperson confirmed to The Hollywood Reporter on Wednesday.
Among other products, the group of about a dozen people is working on a news platform that would endeavor to provide a better user experience while also generating more revenue for outside publishers than they've traditionally received from third-party platforms.
The platform is not close to being ready to launch, the company said, and will most likely not carry CNN's branding.
