Creative people are not warehouse stock workers although it is unsurprising to hear a broadcasting exec think of them that way.
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CNN to Cut Costs, Lay Off Staff by Year’s End: ‘These Changes Will Not Be Easy’
- Thread starter Mikey Radio
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Creative people are not warehouse stock workers although it is unsurprising to hear a broadcasting exec think of them that way.
"Creative" is a horribly miss-used term today. One thing is to be, for example, a jingle writer like Ron Dante and another is to be the copywriter at a station cluster doing copy for the weekend sale at "TireMart".
A good seller can often be very creative in coming up with ways to make clients appreciate their use of the station they represent. An un-creative seller is one who is at a top rated cluster who is basically an order taker.
Or, in another radio area, a media planner has to be creative. A media buyer is not supposed to be creative. That's why "creative accounting" is like saying "thief".
CNN could be put up for sale — and ex-CEO Jeff Zucker wants it, sources say
“I wouldn’t count Zucker out,” said a friend of the exec, noting that the seasoned TV mogul “holds a grudge” and will find a way to “be back on top.”
nypost.com
More talks on CNN.
On today's episode of CEO Deserves 6-figure Salary...
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What do these companies have in common: Time, AOL, AT&T, and now Discovery.
In each case the CEO was seen as a visionary until his bought Warner. Ted Turner gets lumped in because he sold TBS to Warner.
Warner Brothers/Warner Communications/Warner Media is a legendary company that has become financial poison.
Why would they need to be bought? Just spin them off.
If you went to the Bristol campus I doubt ESPN is a ghost town.
Something "spun off" has financial implications. If each shareholder gets a share of the new independent CNN, that devalues the parent and likely would be tied up in shareholder action for years.
Would ESPN be better off not under Disney.
Isn't this the case with so much of American big business, though?
It's especially true with companies started by individuals with a passion for the product they created, only to sell out to a corporation or private equity firm focused solely on cost-cutting and profit-taking with little respect for the quality of the product they're leveraging to get them there.
We see it every day. Standard operating procedure in corporate America.
Discovery Networks was such a company. That's why its CEO was held in such high regard. He's the same guy he was.
You could say the same about Steve Case at AOL.
When a company buys another, there are obvious natural synergies. No need for multiple HR or payroll departments.
My view, having been involved in a few of these, is that it's usually not about the buying company, but rather the company it buys. I'm seeing the same problem with Entercom and CBS Radio. My view on that is different when the buyer is an investment firm or private equity firm. That's a very different situation. Investment firms have no emotional attachment in the companies they buy.
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AOL buying Time Warner went so bad so fast that the baby became the parent and spun off it's owner.
Warner Bros. Discovery Exploring Ways to Put More CNN on Max
After spending months keeping CNN from expanding into streaming, parent company Warner Bros. Discovery appears to have changed its mind. Warner Bros. Discovery is exploring ways to get more CNN pro…
variety.com
Here is more.
CNN considers former New York Times CEO for top job | Semafor
The network is looking for a new chief at a complex time.
www.semafor.com
CNN is in talks to get a former leader of the New York Times for CNN.
Had the captain of the Titanic survived, CNN would have hired him to guide their ship.
I doubt it's possible for them to hire anyone who could succeed in the inept, toxic, backstabbing culture that permeates Warner Bros. Discovery right now.
That would mean the ship would have made it to NY.
Or that they had adequate lifeboats.
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