• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Columbia ratings

101tm

101tm

radioinsight.com

Columbia SC – RadioInsight

radioinsight.com radioinsight.com

What the heck is happening to The Fox? Steve FM is on a downward trend as well. Even WOMG was down, but still in a steady range (2.0-2.5/3.0 it normally seems). Pretty rough drop for WCOS (although we don’t know what kind of numbers 94.3 is getting…I don’t expect a ton).

93.5 up ever so slightly, but still an absolute embarrassment with The Palm and Alt not far behind it.

WVOC held on to third place again - they seem to be the most successful news/talk station in the state right now, at least in the beauty pageant numbers after a rough 2023 and early 2024. Sounds like they hung on to their listeners after the main primaries were over. Not sure when WVOC was last iHeart’s highest 12+ rated station in Columbia!
 
If it were not for WWDM, and WHXT carrying the cluster Alpha would be broke in Columbia. Good to see WVOC on an upward trend. With the way some of the quirks for WCOS, and others it has to be weird book placement.
 
101tm said:
radioinsight.com

Columbia SC – RadioInsight

radioinsight.com radioinsight.com

What the heck is happening to The Fox? Steve FM is on a downward trend as well. Even WOMG was down, but still in a steady range (2.0-2.5/3.0 it normally seems). Pretty rough drop for WCOS (although we don’t know what kind of numbers 94.3 is getting…I don’t expect a ton).

93.5 up ever so slightly, but still an absolute embarrassment with The Palm and Alt not far behind it.

WVOC held on to third place again - they seem to be the most successful news/talk station in the state right now, at least in the beauty pageant numbers after a rough 2023 and early 2024. Sounds like they hung on to their listeners after the main primaries were over. Not sure when WVOC was last iHeart’s highest 12+ rated station in Columbia!
Click to expand...

WMFX just sounds outdated and past it’s prime. Steve FM is starting to sound that way too.

WARQ 93.5 isn’t up at all, after I looked again it stayed completely flat and is listed last still behind Alt and the Palm.🤣 I wonder if Alpha ever thought it would be “celebrating” the 10th anniversary of that flip this way LOL.
 
Alot of the Alpha properties have been swirling the bottom of the toilet for some time. Steve FM is pretty much the same Playlist asc102.9 The Lake in Charlotte. Pretty much Columbia is a ho hum market.
 
The latest Columbia ratings:

ratings.radio-online.com

Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

RADIO ONLINE offers the latest radio industry news, podcast news, radio show prep, radio promotions, radio station data and more. RADIO ONLINE has been serving the radio industry since 1989, with up-to-the-minute news at radio-online.com
ratings.radio-online.com ratings.radio-online.com

Another round were WARQ 93.5 stays flat at a 0.7 and well below alternative on 99.7 (who has a 1.1) and tied with the Palm again. 🤣

WVOC down a bit and WMFX still way down and staying flat.
 
Latest Columbia Ratings:

ratings.radio-online.com

Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

RADIO ONLINE offers the latest radio industry news, podcast news, radio show prep, radio promotions, radio station data and more. RADIO ONLINE has been serving the radio industry since 1989, with up-to-the-minute news at radio-online.com
ratings.radio-online.com ratings.radio-online.com

Not much changed. Another awful showing for the WARQ 93.5/94.9/99.7 trio of stations, none of them breaking a full point this round.

Meanwhile the stations that I’m guessing have aging demos like WVOC, WMFX and WOMG stayed flat in the 2’s. I’m guessing those regular listeners are on summer vacation?
 
genius said:
Latest Columbia Ratings:

ratings.radio-online.com

Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

RADIO ONLINE offers the latest radio industry news, podcast news, radio show prep, radio promotions, radio station data and more. RADIO ONLINE has been serving the radio industry since 1989, with up-to-the-minute news at radio-online.com
ratings.radio-online.com ratings.radio-online.com

Not much changed. Another awful showing for the WARQ 93.5/94.9/99.7 trio of stations, none of them breaking a full point this round.

Meanwhile the stations that I’m guessing have aging demos like WVOC, WMFX and WOMG stayed flat in the 2’s. I’m guessing those regular listeners are on summer vacation?
Click to expand...
Interesting to me how WVOC is comatose for an election year, 94.3 in Columbia is dead yet WYRD in Greenville is in the top 3. I guess signal really does matter.
 


Back
Top Bottom