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Compromising Past The Point of Recovery; A Prelude Of Threads To Roll On!

S

Scooter Lesley

Guest
Aside from not being able to sell your FM for the price you paid, what is the current erosion that placed the owners there?
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Have the FM's Compromised Past The Point Of Recovery...or Not?
When you have a short, shallow, Consultant approved, via Auditorium Music Test, playlist,...unchecked...you will eventually, "Burn It The Hell Up!". Since it's never the Consultant's falt, where should we point the boney finger of blame? Even "Toasted" playlists will run some of your core off. Listenership goes down, the reach & Freq of the ads falls on fewer ears, and thus the advertisers get a small, slow or no return on their ad dollar. This derails the selling cycle, and sends your billing on sled to where they can't serve Italian Ice!
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There's the platform,...So, Let's Roll!
 
Installment #2: The ever compromising AC format.
On a National basis, today's AC stations are floundering. Thanks to some great decission maker, they grant airplay to "Country-crossover" records. Truthfully, they're just Country records, and they have not crossed over to anything, unless you allow it. Just like Hip-hop stinkin'-up what use to be a decent CHR. It's all turd polish from the record labels, and look where it has gotten your AC station! There is more than enough fresh new Pop material availble to get the job done, but it's now on labels that are either indy or owned by the artists themselves. Don't look for the "known" labels to enlighten you.
Here's the math: Two AC stations, each a reflection of the other, and both riddled with Country-crossover records. The book comes back and both have around a 4.8, while the two Country stations both net around a 8.8, and everyone's happy, as it repeats book after book.
My law for AC stations is this: If they are marketed as a Country artist, then no airplay, no exceptions. Let the Country stations push their agenda. Think about it!
 
Scooter how many songs and artist are called country today that don't even come close to being country, 90% of what you hear today could be called country cross over althou that's not what I call it.
 
Sitting here thinking about this topic, there were many songs in the late 1950's and 1960's that were country songs and popped over to the pop charts. Jim Reeves and Patsy Cline come to my mind and am sure that there were others, so this is nothing new.
 
As for the Country-crossover spill that I posted earlier, rebuttal is fine, but you are not seeing the Big Programming picture. The crossovers are not only pitched, promoted, suggested, and pimped by the labels...it is all that they are offering. If you are a reporting station, you might have to dance to their tune. However, the Pop material is out there. Today's AC stations have added these songs past the point excess, just like the CHR's added Hip-hop. It has compromised the format, and since MY has flipped, you will see less of it, and more of Katie Perry, and Lady Ga Ga. It proves my point. Playing the alleged "crossover" songs only aided the advance of the two Country stations. Compare the ratings...now & and in February!
Stick to the true formula, and push hard!
 
My charge to B-93.7
Fresh off the spool, thread #2 is addressed to CHR's compromising past the point of recovery. Now, here in rezides a whatchee do enigma. If you are a (playlist) reporting station, you are following what the labels, the Corp PD and/or some pencilneck Consultant has to say each week, via telephoned instruction,...as if they know!
Clearly one of the perks of reporting is not Big ratings,...but Mr. GM how do we get out from under all of that? If you are not a reporter, then what in the Flyin' Fudgecake are you doing granting airplay to a stack of worthless Hip-hop records? Box it up, tape it shut, and mail that Shit to the Churban! Let them have it, and have at it!! Those records are holding you back from the Adult numbers that you should have. The same Adult numbers that the New MY102 is now going after. Pay attention: Your status quo can't deliver!
 
Actually, WFBC plays some "adult" songs that most CHR stations will not play currently. Examples being "Keep Your Head Up" by Andy Grammer, "If I Die Young" by The Band Perry (at one point, as they were one of the first CHR's on that song), "Faster" by Matt Nathanson, "Hey Mama" by Mat Kearney, etc. All of those are more like WMYI songs, but B93 is/was on them very early. Problem is, Andy Grammer and Chris Brown don't mix well. They need to decide if they want more of an adult sound or more of a rhythmic sound.

Seeing that WHZT has been flirting with flip numbers (and it is rhythmic CHR), it doesn't seem like the market warms up to rhythmic material well enough to justify that music having its own station. Then again, WHZT is one of the WORST programmed rhythmic CHR's I have heard. Absolutely terrible.
 
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