• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Cost of leasing an FM HD subchannel in NYC.

P

pirateradiomap

What's the going rate for an FM HD subchannel in the NYC metropolitan area. I'm interested particularly in Roadblock radio which used to be on WVIP (and was a pirate too) and now is on WCBS HD-3.
 
I have to imagine it's at least over a thousand, but honestly I could insanely far off. Maybe under 500? Maybe over 10k? But either way, for an operation like Roadblock Radio, it's curious to me as well how they afford it. Haven't listened much to them, but haven't heard huge blocks (no pun intended) of ads either.
 
It's higher than you're imagining, or at least it was when I priced it for a client a few years ago.
 
It does seem to be a reasonable question whether a station such as Roadblock Radio will produce enough revenue from its HD3 to be worth the leasing cost.
A number of years ago, One Caribbean Radio was on an HD subchannel in New York. It didn’t last very long.
 
fybush said:
It's higher than you're imagining, or at least it was when I priced it for a client a few years ago.
Click to expand...
I have seen figures in the $5000 to $12000 range discussed. That does not mean they were accepted at that rate.

In general, the ones that seem to pay a higher rate are companies that already have a decent translator but need a "station" to translate. Obviously, that is not a situation that applies to NYC due to the lesser number of translators and the deficient signals of most.
 
DavidEduardo said:
I have seen figures in the $5000 to $12000 range discussed. That does not mean they were accepted at that rate.

In general, the ones that seem to pay a higher rate are companies that already have a decent translator but need a "station" to translate. Obviously, that is not a situation that applies to NYC due to the lesser number of translators and the deficient signals of most.
Click to expand...
Are there less translators in nyc due to spacing and a more crowded dial? I'm always amazed how many other cities have translators that carry real mainstream formats. This is perhaps a naive question to many
 
There are three different Russian-language broadcasters leasing subchannels on major NYC FM stations. They all play Russian pop songs with about 25% English language hits. I don't listen often but I hear them doing commercials.

As said above, there's Roadblock Radio on 101.1 WCBS-FM-HD3 with Caribbean programming. And, of course, there are several Christian broadcasters who lease FM subchannels. One is even leasing 95.5 WPLJ-HD3 from EMF, the K-Love folks.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom