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Could 95-7 be the start of real radio back in Houston?

T

truthsayer

Guest
They sound really good and reminds me of the 93q early days? This may be the best thing to happen to this market?
 
The 'real' radio you speak of, no longer exists. They operate by the bottom line these days. There have been massive cuts by all the big companies over the past six months or so, and with the downturn in the economy, I believe it's only going to get worse. I hate to be negative, but in talking with one of our sales people (where I work), he says the advertising has slowed considerably despite ratings. And, you know the jocks will be the first ones with the pink slips. That's the way it always works. Radio is gong to continue to be homogenized and without personality, as long as there is a lack of real competition. And, I mean station against station, not CBS vs. Clear Channel vs. Radio One vs. Cox vs. Cumulus. Hot 95.7 is off to a nice start (if you're into that format), but we'll see if CBS puts some muster behind it and really invests in it. I will give CBS credit in this market. KILT-FM is still the gold-standard in this market, as far as presentation, talent, and the way it is programmed. If they will do the same with 95.7 (unlike they did with KHJZ over the past couple of years), then they should be kicking KRBE around the block before you know it.
 
sdh483 said:
What does 93Q-CHR era, and Hot 95.7 have in common? (hint: think of their previous formats)


Hot 95.7 was:

KHJZ Smooth Jazz 95.7 The Wave Nov 2002-March 2008

KIKK-FM Country 1968-2002

KHUL Jazz 1959-1968

KKBQ 93Q-CHR was:

KYND Beautiful music (originally at 92.5 before moving to 92.9) Early 1970's till the time of 93Q.

KLVL-FM Spanish Not sure of the time frame.

AFTER 93Q CHR, KKBQ was Easy Listening Country 92.9, before becoming 93Q as country.

Other than having country formats at different times in their history, there are no other similarities.

If you want a thorough history of Houston radio, long time Houston radio personality Bruce Williamson (KILT, KIKK, KODA, KAUM to name a few) put together a great website:

http://houstonradiohistory.blogspot.com/

 
For their sake, they'd better do real radio. Kids can smell a fake a mile away, and that's their audience.

If they're promising the kids that they get to pick the music, they'd better have someone there answering the phone when the kids call.
 
I think the new HOT station is doing what they need to do to reach their desired 12-24 audience. It's still way too early in the game to see if they will make an impact on KRBE. Even if they did, it would be to the younger end of the KRBE audience. 104 is still the leader in CHR and more importantly revenue. Hot has a long way to go to even be in the same picture as KRBE when it comes to revenue. I know that KRBE was 4th in 2007 in total revenue in Houston.

Snoman - I'm not sure where you work but my source at KRBE says business couldn't be better right now.
 
truthsayer said:
They sound really good and reminds me of the 93q early days? This may be the best thing to happen to this market?

Maybe not real radio, but better competition between stations. I just heard a promo on KRBE that said "hot" about 15 times...."the hottest station in texas" etc. etc. etc.
 
bigstory12 said:
I think the new HOT station is doing what they need to do to reach their desired 12-24 audience. It's still way too early in the game to see if they will make an impact on KRBE. Even if they did, it would be to the younger end of the KRBE audience. 104 is still the leader in CHR and more importantly revenue. Hot has a long way to go to even be in the same picture as KRBE when it comes to revenue. I know that KRBE was 4th in 2007 in total revenue in Houston.

Snoman - I'm not sure where you work but my source at KRBE says business couldn't be better right now.

I meant overall 12+ demos, when I said they'd give KRBE a challenge. KRBE will still do well in those 18-34, 18-49 numbers. And, I should have said for the short-term. Some places are doing better than others on the revenue end and you know some sales people like to paint an ugly picture when there isn't one. His sales could be down a couple of percentage points, and he would say the sky is falling.
 
Chuck Tiller said:
sdh483 said:
What does 93Q-CHR era, and Hot 95.7 have in common? (hint: think of their previous formats)


Hot 95.7 was:

KHJZ Smooth Jazz 95.7 The Wave Nov 2002-March 2008

KIKK-FM Country 1968-2002

KHUL Jazz 1959-1968

KKBQ 93Q-CHR was:

KYND Beautiful music (originally at 92.5 before moving to 92.9) Early 1970's till the time of 93Q.

KLVL-FM Spanish Not sure of the time frame.

AFTER 93Q CHR, KKBQ was Easy Listening Country 92.9, before becoming 93Q as country.

Other than having country formats at different times in their history, there are no other similarities.

If you want a thorough history of Houston radio, long time Houston radio personality Bruce Williamson (KILT, KIKK, KODA, KAUM to name a few) put together a great website:

http://houstonradiohistory.blogspot.com/


well i was going for the previous formats being an "elevator music" type format that was killed off for a CHR. Go to the Format Change Archive website and listen to how 93Q ended KYND. It would have been funny if Hot did something over a Kenny G song, maybe add some dance or hip hop beats to smooth jazz songs or something. Gee, format flips are so lame these days.
 
Talking about 93Q, have you noticed the direct shots 95.7 is taking at KRBE and vice versa? KHJZ is actually using the old "disconnected operator" deal that 93Q used to use back in the day. "Doo-doo-doo. We're sorry. The number 1-0-4-1 has been disconnected. The new number is 9-5-7." And then there is 104's rebuttal...."Houston's Hottest Station, 1 million people can't be wrong". Reminds me of the 80's Top 40 wars more and more as time goes on.
 
purpledevil said:
Talking about 93Q, have you noticed the direct shots 95.7 is taking at KRBE and vice versa? KHJZ is actually using the old "disconnected operator" deal that 93Q used to use back in the day. "Doo-doo-doo. We're sorry. The number 1-0-4-1 has been disconnected. The new number is 9-5-7." And then there is 104's rebuttal...."Houston's Hottest Station, 1 million people can't be wrong". Reminds me of the 80's Top 40 wars more and more as time goes on.

KRBE has been running that top of hour. "thanks for making us the hottest station in texas".
 
95-7 has the nitch with the top song of the hour. 104 will have to reinvent. They are in troble. Cumulas has no money to spend! In time 104 will be disconnected for real. CBS is showing its going for the BIG ONE! They will bury CUMulas.
 
Ah, yes, woe for the days of "real" radio. But, alas, it is "dead." Given up in favor of the dreaded "bottom line." Those evil people who only want to make money. Oh, for the days of old. When we made "real" radio, which listeners loved. Now, it all is terrible. "Real" radio will never come back, because today they are only concerned with making money and having more listeners. I shall listen to an arcane internet station, the only "true" station. I remember back when men were men and radio was radio, and we drank soda pop from a real bottle, from a real truck that delivered it. And ice cream came from a real delivery truck, who played real pop goes the weasel, and drove on real streets through real neighborhoods, and we paid with real nickels, and we liked it. Real tv, like Leave it to Beaver, was on tv, not this silly reality and cable stuff. We watched real music videos, and Miss America was on a real station at a real time -- not relegated to cable. Those were the days, I tell ya.
 
i texted in... but got just a standard computer reply. lame.
 
This suprises me!!!
I thought Mix 96.5 would flip from Rock AC to Top 40 simply because their clear channel and San Antonio has Mix 96.1, and 95.7 would go either a/c under 'warm" "Z" or "Y" slogan.

If I remember correctly KRBE had more contenders than Rock station KISS in San Antonio

1. KKBQ 92.9
2. KNRJ 96.5 "Energy"
3. KHYS 98.5 Kiss 98.5 88-91 (before the return of Y-985) 1997-1999 98.5Kiss again 1033
4. KKBQ-AM 790

seems almost a decade from the last run.

A dance top 40 like the KHYS that ran from 97 to 98 would be a lot better than a direct top40 rival
anotherwords I think it should be like energy and not a krbe clone.
 
bubbaburger said:
i texted in... but got just a standard computer reply. lame.

Of course you get a computer reply...but I can ASSURE you...the jocks read them and CAN and DO reply back if they so decide. Every text message service in radio sends a default response. Welcome to new media grasshopper :)
 
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