U
Urbanbanga13
Guest
Urban radio presence in Los Angeles has declined sharply due to the fact it has become majority hispanic, and only 10% or less of the LA market is Black, resulting in certain stations tweaking formats and playlists, and dragging ratings (in the case of KDAY and KJLH). And Boston lost the only true Urban formatted station (WILD) when it was sold, and the overall demographics show that Boston market doesn't have a huge black population (tho I beg to differ since Boston city proper has a huge Black community).
I thought up this topic for the Bay Area radio market. It is very diverse, but the Black population is declining mainly due to the ongoing "Southern Exodus" and rising cost of housing. So could there be a possibility that Urban radio in the Bay Area may lose its presence 5-10 years down the line. Right now true urban stations KMEL and KBLX are among the top 10 Bay Area stations by Arbitron rankings (I'm not counting rhythmic (KYLD) or hispanic targeting Urban AC stations (KISQ)). How has the Bay Area been able to pull off maintaining an Urban radio presence? And these three markets have less than 10% Black population. ???
I thought up this topic for the Bay Area radio market. It is very diverse, but the Black population is declining mainly due to the ongoing "Southern Exodus" and rising cost of housing. So could there be a possibility that Urban radio in the Bay Area may lose its presence 5-10 years down the line. Right now true urban stations KMEL and KBLX are among the top 10 Bay Area stations by Arbitron rankings (I'm not counting rhythmic (KYLD) or hispanic targeting Urban AC stations (KISQ)). How has the Bay Area been able to pull off maintaining an Urban radio presence? And these three markets have less than 10% Black population. ???
