Could Bonneville flip 100.3 and make it talk radio with Adam Corolla and Tom Lyc

[ChannelFlipper]

The posters who are looking for alternative places for the KLSX yakkers on the current radio dial are reaching with the possible exception of KLOS, and that is only because they just hired Bo Moore who came from there. Previous to him, KLOS would not have touched these guys with a 20-foot pole, as they cared about their heritage position and nothing will kill that faster than hiring the KLSX bozos personalities.

KLOS may be a boring classic rocker to some (particularly on this board), but that is what their audience wants and if Bob really does bring these yakkers on, it will crush KLOS immediately in PPM. KLOS has tried this nonsense before with disasterous results. Remember the Greaseman? Baaaddd.

But to think they would end up together anywhere else, particularly Bonneville, is to just not deal with reality.

 

[radioresearcher]

The posters who are looking for alternative places for the KLSX yakkers on the current radio dial are reaching with the possible exception of KLOS, and that is only because they just hired Bo Moore who came from there. Previous to him, KLOS would not have touched these guys with a 20-foot pole, as they cared about their heritage position and nothing will kill that faster than hiring the KLSX bozos personalities.

KLOS may be a boring classic rocker to some (particularly on this board), but that is what their audience wants and if Bob really does bring these yakkers on, it will crush KLOS immediately in PPM. KLOS has tried this nonsense before with disasterous results. Remember the Greaseman? Baaaddd.

But to think they would end up together anywhere else, particularly Bonneville, is to just not deal with reality.

Flipper:

If that's what the audience wants, explain this:

Adults 25-54:

morning: KLOS (#3), KLSX (#20)
midday: KLOS (#18), KLSX (#14)
afternoon: KLOS (#17), KLSX (#15)

Men 25-54:

morning: KLOS (#2), KLSX (#14)
midday: KLOS (#12) , KLSX (#6)
afternoon: KLOS (#15), KLSX (#8)

KLOS drops from No. 3 to No. 18 persons 25-54 from morning to midday and No. 2 to No. 12 men 25-54. KLOS does talk/personality in the morning. KLSX increases their share. I would say that some of that KLOS morning show audience switched to KLSX at 10am.

Actually, the KLSX flip should help KLOS, JACK, and KROQ as they are the three major non-ethnic 25-54 male radio stations. But I respectfully disagree with your comment.

 

[ChannelFlipper]

The posters who are looking for alternative places for the KLSX yakkers on the current radio dial are reaching with the possible exception of KLOS, and that is only because they just hired Bo Moore who came from there. Previous to him, KLOS would not have touched these guys with a 20-foot pole, as they cared about their heritage position and nothing will kill that faster than hiring the KLSX bozos personalities.

KLOS may be a boring classic rocker to some (particularly on this board), but that is what their audience wants and if Bob really does bring these yakkers on, it will crush KLOS immediately in PPM. KLOS has tried this nonsense before with disasterous results. Remember the Greaseman? Baaaddd.

But to think they would end up together anywhere else, particularly Bonneville, is to just not deal with reality.

Flipper:

If that's what the audience wants, explain this:

Adults 25-54:

morning: KLOS (#3), KLSX (#20)
midday: KLOS (#18), KLSX (#14)
afternoon: KLOS (#17), KLSX (#15)

Men 25-54:

morning: KLOS (#2), KLSX (#14)
midday: KLOS (#12) , KLSX (#6)
afternoon: KLOS (#15), KLSX (#8)

KLOS drops from No. 3 to No. 18 persons 25-54 from morning to midday and No. 2 to No. 12 men 25-54. KLOS does talk/personality in the morning. KLSX increases their share. I would say that some of that KLOS morning show audience switched to KLSX at 10am.

Actually, the KLSX flip should help KLOS, JACK, and KROQ as they are the three major non-ethnic 25-54 male radio stations. But I respectfully disagree with your comment.

Actually after I posted, I kind of rethought my position a little because you (and others?) have posted similar numbers in the past on this board regarding the drop-off between Mark and Brian and the rest of the station. Thanks for nailing me so quickly!

But if that is the case, than perhaps it just makes sense to blow up the classic rocker and go full-on FM talk? Bob Moore would definitely do it. I just don't see a lot of cross-over between the classic rock audience and the FM talk audience, thus the point of my original post was that bringing over the likes of FHF and Leykis to spin "Sweet Home Alabama" and "Back in Black" every day just and do their shtick in-between doesn't make any sense.

 

[scooty430]

The posters who are looking for alternative places for the KLSX yakkers on the current radio dial are reaching with the possible exception of KLOS, and that is only because they just hired Bo Moore who came from there. Previous to him, KLOS would not have touched these guys with a 20-foot pole, as they cared about their heritage position and nothing will kill that faster than hiring the KLSX bozos personalities.

KLOS may be a boring classic rocker to some (particularly on this board), but that is what their audience wants and if Bob really does bring these yakkers on, it will crush KLOS immediately in PPM. KLOS has tried this nonsense before with disasterous results. Remember the Greaseman? Baaaddd.

But to think they would end up together anywhere else, particularly Bonneville, is to just not deal with reality.

Flipper:

If that's what the audience wants, explain this:

Adults 25-54:

morning: KLOS (#3), KLSX (#20)
midday: KLOS (#18), KLSX (#14)
afternoon: KLOS (#17), KLSX (#15)

Men 25-54:

morning: KLOS (#2), KLSX (#14)
midday: KLOS (#12) , KLSX (#6)
afternoon: KLOS (#15), KLSX (#8)

KLOS drops from No. 3 to No. 18 persons 25-54 from morning to midday and No. 2 to No. 12 men 25-54. KLOS does talk/personality in the morning. KLSX increases their share. I would say that some of that KLOS morning show audience switched to KLSX at 10am.

Actually, the KLSX flip should help KLOS, JACK, and KROQ as they are the three major non-ethnic 25-54 male radio stations. But I respectfully disagree with your comment.

My guess is that the most radical thing KLOS would try is having Mark and Brian on in the afternoon, the way KROQ is doing. "Blowing up" the heritage station is such a risk, and a negative PR move, that I doubt they'd go for it. The two times KLOS did take a risk: the Greaseman (ick) and the short-lived Active Rock experiment - it tanked. Since then, they've been very conservative. Dumping the classic rock, and the station's long history, would alienate at least a portion of the Mark and Brian audience. They may not tune in religiously the rest of the day, but they probably like the feeling that 95.5 is still a rock station. Heck, I find KLOS unbearably boring these days, but if it went away I'd feel kind of like a friend had died.

Question is: what was the point of firing Rita Wilde? The new guy has made not a single change that I can detect.

 

[davideduardo]

Question is: what was the point of firing Rita Wilde? The new guy has made not a single change that I can detect.

It's very possible that they are doing some research, either perceptual or a music test. From ordering it to delivery can be 4 to 6 weeks.

And most PDs in new markets will want to interview all the staff, listen to all the stations and get a good feel for the market. Few of us have ever hit a new market and made overnight changes.

 

[scooty430]

That makes sense.

 

[davideduardo]

That makes sense.

That makes no sense at all... go take a Drive.

 

[AM FM listener]

Re: Could Bonneville flip 100.3 and make it talk radio with Adam Corolla and Tom

That makes sense.

That makes no sense at all... go take a Drive.

Huh? I thought Scooty was saying your (DE) reply makes sense. Maybe there's a joke in there I don't get...

 

[OCradiodude]

I'm pretty sure I know what David is saying. I think we'll all be taking a "Drive" on the 95 very shortly...

 

[DougR]

Carolla has said he is getting paid through at least the end of this year due to his contract, unless he takes another radio job, where they would get to terminate his contract.

Add that to CBS TV just greenlit his pilot.

He is not coming back to regular radio anytime soon.

 

[4UH8SIMBKAGN]

I'm surprised Saul Levine has not hired any of the KLSX talent. He is the garbage collector of discarded Los Angeles radio stations talent and formats. No insult intended for the talent, just Saul.

 

[oldradiobull]

I'm surprised Saul Levine has not hired any of the KLSX talent. He is the garbage collector of discarded Los Angeles radio stations talent and formats. No insult intended for the talent, just Saul.

Oey Vey

 

[OCradiodude]

It's very possible that they are doing some research, either perceptual or a music test. From ordering it to delivery can be 4 to 6 weeks.

And most PDs in new markets will want to interview all the staff, listen to all the stations and get a good feel for the market. Few of us have ever hit a new market and made overnight changes.

Would they order this from corporate or from somewhere else?

 

[davideduardo]

It's very possible that they are doing some research, either perceptual or a music test. From ordering it to delivery can be 4 to 6 weeks.

And most PDs in new markets will want to interview all the staff, listen to all the stations and get a good feel for the market. Few of us have ever hit a new market and made overnight changes.

Would they order this from corporate or from somewhere else?

Order what? The staff interviews? The market listening? Any significant change in programming would be done with the agreement of the GM and, if there is a corporate prgramming department, with it as well. if there are major changes affecting staff, there will be HR issues as well that must be resolved.

As to research, it would be ordered from an outside provider. Broadcast companies, as a rule, do not have in house full research companies, even if they do call out and such in hourse. And most companies have a research provider such as Coleman, Mercury or Edison that they use regularly.

 

[Radknowski]

I'm surprised Saul Levine has not hired any of the KLSX talent. He is the garbage collector of discarded Los Angeles radio stations talent and formats. No insult intended for the talent, just Saul.

Oey Vey

For the record, it's "Oy vay!"

As to companies that are over-leveraged, Citadel appears to lead the pack, slightly ahead off CC and Cumulus in the race to Chapter 11. Whether it's LA or Buffalo, these are not the best of days for the radio business.

 

[4UH8SIMBKAGN]

I'm surprised Saul Levine has not hired any of the KLSX talent. He is the garbage collector of discarded Los Angeles radio stations talent and formats. No insult intended for the talent, just Saul.

Oey Vey

For the record, it's "Oy vay!"

As to companies that are over-leveraged, Citadel appears to lead the pack, slightly ahead off CC and Cumulus in the race to Chapter 11. Whether it's LA or Buffalo, these are not the best of days for the radio business.

It's hard to say who will go first but that they will all go to at least Chapter 11. Univision, though it has good yet falling cash flow, can hardly make the interest payment with that cash flow. Clear Channel, Cumulus, Citadel, Emmis, Univision and maybe even CBS...among others are all in poor shape.

 

[OCradiodude]

Order what? The staff interviews? The market listening? Any significant change in programming would be done with the agreement of the GM and, if there is a corporate prgramming department, with it as well. if there are major changes affecting staff, there will be HR issues as well that must be resolved.

As to research, it would be ordered from an outside provider. Broadcast companies, as a rule, do not have in house full research companies, even if they do call out and such in hourse. And most companies have a research provider such as Coleman, Mercury or Edison that they use regularly.

Sorry David. I should have been more clear in asking where stations would order the research. But you answered my question anyway with Coleman, Mercury, and Edison. Thanks!